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Competitive Intelligence & Benchmarking

Your competitors are moving. Know their next step before they take it.

Analyst-led competitive intelligence: battlecards, deep-dive profiles, pricing intelligence, and continuous monitoring, built from primary research your rivals cannot see coming.

Get a Free Competitive AssessmentSee a Sample Battlecard
or explore engagement models
Strategy consultanciesare on our client list
ISO 9001 · 27001certified processes
SCIP-alignedethical sourcing
< 24 hrsanalyst response
BATTLECARD · Competitor A vs YouSales-ready
You win

Implementation speed. Their average go-live runs 3x longer. Lead every deal with time-to-value.

They win

Brand recognition. Neutralize with named client proof and your analyst-access guarantee.

Say this

"Ask them how many of their case studies are less than two years old."

Competitor price change detected
Monthly movement brief: delivered
The firms that sell strategy for a living rely on our research. So can you.
BCGKearneyArthur D. LittleGoogleMerckBASFCiscoPhilipsCargilland many more
The stakes

Most teams are losing competitive deals they could have won.

68%
of B2B deals now involve a head-to-head competitor
3.8 / 10
how the average team rates its own competitive selling
$2M to $10M
lost every year in winnable competitive deals

Source: Crayon, State of Competitive Intelligence 2025

What you get

Named deliverables. Each one drives a decision.

Battlecards

One-page, sales-ready: how to win against each named rival, kept current.

Drives: every competitive deal your reps enter this quarter.
Competitor deep-dive profiles

The full dossier: strategy, products, pricing, go-to-market, people, and money.

Drives: launch, entry, and positioning decisions.
Pricing & discounting intelligence

Street pricing, deal structures, and discount behavior gathered ethically from the field.

Drives: your price corridor and discount policy.
Win/loss analysis

Structured interviews with your won and lost accounts. The truth about why deals close.

Drives: messaging, roadmap, and enablement priorities.
War-gaming workshops

Facilitated sessions that pressure-test your plan against likely competitor responses.

Drives: strategy sign-off with fewer blind spots.
Monitoring & early warning

Monthly movement briefs plus real-time alerts on pricing, launches, leadership, and funding.

Drives: responding in days, not quarters.
Sample deliverable

This is what your reps carry into the next deal.

Teams that arm sales with battlecards report real results: 71% say win rates improved, and of those, 93% saw improvement above 20%.

Source: Crayon and SCIP, State of Competitive Intelligence 2021

Get the Sample Battlecard
BATTLECARD · Competitor A vs You
Updated monthly1 pageSales-ready
Where you win
  • Implementation speed: their average go-live runs 3x longer. Lead with time-to-value.
  • Analyst access: they sell software, you sell answered questions.
Where they win
  • Brand recognition in North America. Neutralize with named client proof.
Pricing intelligence
  • List runs 20 to 30 percent above street after quarter-end discounting.
  • Multi-year deals concede a further margin under committed volumes.
Objection: "They are cheaper"
  • Total cost flips at month nine once services hours are included.
The full card ships in your sample PDF.Pricing intel and objection tracks unlock with the download.Download Sample
Engagement models

Project. Retainer. Or a full CI capability.

Every engagement is scoped to your competitor set and the decision you face. You get a fixed written quote before any work begins.

For a decision you face now

Competitor Deep-Dive

Per competitor · fixed quote
One-time project. Single competitor or bundled sets.
  • Full competitor profile and head-to-head SWOT
  • Product and pricing teardown
  • Go-to-market and channel map
  • Sales-ready battlecard included
  • Delivered in 3 to 4 weeks with analyst debrief
Scope a Deep-Dive
For a CI function without the headcount

Enterprise CI Program

Annual · custom scope
Everything in the retainer, plus the strategic layer. Custom scope.
  • War-gaming workshops with your leadership
  • Win/loss interview program on your closed deals
  • Pricing and discounting intelligence
  • M&A and disruptor watch
  • Quarterly executive briefings, dedicated analyst
Design My Program
Why teams choose us: our Noida-scale analyst model delivers senior-grade intelligence at economics boutique CI firms cannot match. Ask for a quote, then compare it with any boutique proposal on your desk.
60-second check

How exposed are you to your competitors?

Five honest questions. The industry average score is 3.8 out of 10. See where you stand.

Competitive Readiness Check

Answer for your organization today, not where you plan to be.
Do your sales teams have current battlecards for your top three competitors?
Would you know within a week if a competitor changed pricing?
Do you interview lost deals to learn why you actually lost?
Has leadership war-gamed a competitor's likely next move this year?
Can you name your win rate against your biggest rival?
0 / 10

Get My Free Assessment
Industry average: 3.8 / 10. Source: Crayon, State of Competitive Intelligence 2025.
How we work

Four steps from question to decision.

Scope

We agree your key intelligence questions and named competitor set. Week zero.

Collect

Secondary sweep across filings, patents, pricing, and hiring data, then primary work: expert interviews, channel checks, customer conversations.

Analyze

Findings benchmarked against your capabilities and strategy. Intelligence in a vacuum is trivia.

Deliver & operationalize

Executive briefing, sales enablement handoff, and an agreed update cadence so the intelligence stays alive.

Ethical by design. Every piece of intelligence is gathered from public, legally obtainable, and properly consented primary sources, following SCIP-aligned standards: no misrepresentation, no inducement to breach confidentiality, ever. Engagements run under NDA and ISO 27001 certified information handling.
Our work

Case studies

Client names are withheld under NDA, as is standard in competitive intelligence. Ask us to walk you through full deliverables on a scoping call.

Medical DevicesAPAC to USCompetitor Deep-Dive · 8 weeks
Pricing corridor for a US market entry against two entrenched incumbents
A device maker's launch price was built on competitor list prices. The street told a different story.
The challenge

An APAC-based medical devices manufacturer was preparing its US entry against two established incumbents. Internal pricing assumptions were built on published list prices only. Before committing to a launch price and distributor terms, leadership needed to know what rivals actually charged after discounting, and how they would likely respond to a new entrant.

What we did
  • Phase 1, scope and hypothesis: agreed the five competitors and four regional markets that mattered, and defined the decision the work had to support: a defensible launch price corridor and distributor margin structure.
  • Phase 2, field collection: structured interviews with distributors and former channel staff, tender document reconstruction, and procurement data sweeps to rebuild each rival's realized pricing after discounts.
  • Phase 3, synthesis: modeled incumbent response scenarios against three candidate entry price points, and pressure-tested the corridor with the client's commercial team before sign-off.
The outcome
  • Launched above the originally planned price point and still hit year-one share targets.
  • Sales entered distributor negotiations knowing each incumbent's discount floor and walk-away points.
  • The pricing corridor held through the first two quarterly reviews without emergency repricing.
Discuss a similar engagement
Chemicals3 competitorsMonitoring Retainer · 4 quarters
Continuous early warning for a chemicals market leader
The strategy team kept learning about competitor moves from customers, after the fact.
The challenge

A chemicals leader was tracking rivals through fragmented internal efforts: sales anecdotes, ad-hoc Google alerts, and quarterly deck-building sprints. Capacity and pricing moves by three named competitors kept surfacing through customers first, leaving the strategy team explaining surprises instead of anticipating them.

What we did
  • Phase 1, coverage design: defined the competitor set and a signal taxonomy covering capacity, pricing, channel, and leadership moves, with agreed thresholds separating real-time alerts from the monthly brief.
  • Phase 2, operating cadence: monthly competitor movement briefs plus real-time alerts delivered directly into the strategy team's Teams channel, each item closed with a recommended response, not just news.
  • Phase 3, commercial handoff: quarterly battlecard and profile refreshes so field teams argued from the same current picture leadership planned with.
The outcome
  • A rival's capacity expansion was flagged two quarters before it reached the market, and supply contracts were renegotiated ahead of the squeeze.
  • One operating cadence replaced three fragmented internal trackers.
  • Leadership reviews shifted from explaining competitor surprises to choosing among prepared responses.
Discuss a similar engagement
Enterprise Software60-seller orgEnterprise CI Program · Annual
Building a competitive intelligence capability for a SaaS scale-up
The board asked for the competitive win rate. Nobody had the number.
The challenge

A fast-growing SaaS company with 60 sellers was losing competitive deals with no shared view of its rivals, no in-house analyst, and no appetite to hire one. When the board asked for the competitive win rate, nobody could answer with confidence.

What we did
  • Phase 1, foundation: deep-dive profiles on the top four competitors and a battlecard system rolled out to the entire sales organization.
  • Phase 2, rhythm: a standing win/loss interview program on closed deals, feeding verbatim buyer language into quarterly battlecard updates.
  • Phase 3, strategic layer: quarterly war-gaming sessions with leadership ahead of pricing and roadmap decisions, using the accumulated intelligence base.
The outcome
  • Competitive win rate became a tracked board metric instead of a guess.
  • A war game surfaced a pricing response that was adopted before the rival made its move.
  • The full program ran at a fraction of the loaded cost of a single in-house analyst hire.
Discuss a similar engagement
More engagement write-ups are available on request during scoping.View All Case Studies
Before you engage

Frequently asked questions

Is competitive intelligence legal and ethical?
Yes. We follow SCIP-aligned ethical standards: information is gathered from public, legally obtainable, and properly consented primary sources. We never misrepresent identity or induce anyone to breach confidentiality.
How is this different from CI software like Klue or Crayon?
Software monitors what competitors publish. We investigate what they do not publish: street pricing, channel moves, and customer sentiment, gathered through primary research. And you get finished analysis without hiring the dedicated in-house analyst that software requires.
Which competitors and geographies can you cover?
Any company with a market footprint, across North America, Europe, APAC, Latin America, and MEA. Our Noida and Tokyo hubs provide native-language collection across major APAC markets.
How fast can we start?
Scoping call within one business day of your enquiry. First deep-dive deliverable in 3 to 4 weeks. Monitoring retainers deliver their first monthly brief within 30 days.
How do you keep our engagement confidential?
NDA before scoping, ISO 27001 certified information handling, and strict separation between client engagements and our published syndicated research. Your questions and findings never appear in our public reports.
What does it cost?
It depends on the competitor set, depth, cadence, and geographies involved, which is why we do not publish flat rates: every project has a different scope and approach. After a short scoping call, you receive a fixed written quote before any work begins, and the price does not move once agreed.
Can CI be bundled with a report subscription?
Yes. Enterprise Intelligence subscribers can add CI monitoring of named competitors at preferred rates. See our subscription plans.
Free competitive assessment

Tell us who keeps winning your deals

Name your competitors and the decision you are facing. A senior CI analyst, not a salesperson, replies with an initial read and the sample battlecard within one business day.

NDA before scoping, on request
SCIP-aligned ethical sourcing
Fixed quote before any work begins
Senior analyst response within 1 business day

I’d like more information on the following consulting services:

Thank you. A senior analyst will reply with a recommended approach and fixed quote within one business day.
Free AssessmentEngagement Models