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Consulting & Advisory

Board-ready answers, built on data we already own.

Research-led advisory for the decisions that shape your year: which markets to enter, which deals to close, and how to price to win. Rigor sized for decisions that don't need an MBB budget.

or see all four advisory offerings
Running startproprietary research library
Senior-ownedno junior pyramid
ISO 9001 · 27001MRSI member
Fixed quotebefore any work begins
DECISION MEMO · WEEK 4 OF 6
Market Entry Assessment: Southeast AsiaPrepared for the executive committee
Recommendation: enter 2 of 4 candidate markets via distribution partnershipConfidence: high · full evidence base attached
Demand signalStrong
Competitive gapOpen
Regulatory dragLow
Evidence: 28 expert interviews+ library baseline
Sprint option: red-flag read in 2 weeks
Senior analyst owns the recommendation
Trusted by global leaders, and by the consultancies who advise them
GoogleMerckBASFCiscoDuPontSyngentaToshibaCargillBCGKearneyArthur D. Littleand many more
Why research-led

We don't start from a blank page.

Pure-play strategy firms build the fact base from scratch, on your clock and your invoice. Our advisory starts from a research engine that already covers your market.

A running start

A proprietary report library and trackers across nine industry practices. Your engagement begins at evidence, not orientation.

Primary evidence on demand

Surveys, expert and customer interviews, and fieldwork across 50+ countries, run by the same team that advises you.

Institutional-grade process

ISO 9001:2015 quality management, ISO 27001 information security, MRSI membership, NDA standard.

Consultancies build on us

Leading strategy firms, including BCG, Kearney, and Arthur D. Little, buy our research to power their own client work.

Advisory offerings

Four engagements. One evidence engine.

Each one is fully scoped before you commit: what's included, how long it runs, and exactly what lands on your desk.

Start here
01 · Where to play

Opportunity Screening & Market Prioritization

"Too many candidate markets, one budget. Which bets deserve it?"

What's included
  • Market sizing and TAM screens across your candidate list
  • Demand and growth signals from our research library
  • Scoring model weighted to your strategy and risk appetite
  • Shortlist workshop with your leadership team
Engagement shape
Sprint · typically 1 to 4 weeks
You receive

Ranked opportunity matrix, market fact cards per candidate, and a go/no-go screen your board can read in one sitting.

02 · How to enter

Market Entry & Growth Strategy

"You know which market. Now the how: mode, sequence, and localization."

What's included
  • Bottom-up demand model for your exact segment
  • Entry-mode assessment: build, partner, or acquire
  • Regulatory, channel, and localization mapping
  • Partner and distributor shortlist with vetting notes
Engagement shape
Project · typically 4 to 12 weeks
You receive

Entry strategy and roadmap, demand model, partner shortlist, and the evidence pack behind every call.

03 · What to buy

M&A & Commercial Due Diligence

"A deal on the clock needs evidence, not opinions."

What's included
  • Red-flag review or full-scope CDD, buy-side or sell-side
  • The 4 Ps tested: product, people, position, prospects
  • Primary interviews with customers, channel, and experts
  • Market and competitive validation of the deal thesis
Engagement shape
Sprint or Project · red-flag in 1 to 2 weeks, full-scope typically 3 to 6
You receive

CDD report with thesis verdict, risk register, and a data pack that stands up in the investment committee. Auction-ready in a sprint, because our analysts already track your market.

04 · How to win

Pricing & Go-to-Market Intelligence

"The product is ready. The price and the plan decide the outcome."

What's included
  • Pricing diagnostic against your market and competitors
  • Willingness-to-pay and conjoint research with real buyers
  • Price architecture, corridors, and discount guardrails
  • Channel strategy and launch go-to-market plan
Engagement shape
Project · typically 4 to 8 weeks
You receive

Price architecture and GTM playbook, grounded in primary buyer evidence, with the launch KPI frame to track it.

Also availableProcurement & Sourcing IntelligenceESG & Sustainability ResearchForecasting & Modeling RetainersTechnology Scouting
Not sure where to start?

Tell us the decision. We'll point to the service.

Read the offering
Engagement models

Three ways to work with us

Same evidence engine, sized to the decision in front of you.

Sprint

1 to 4 weeks

Fast, focused, decision-ready. Rapid diagnostics, red-flag due diligence, and opportunity screens on a deal clock.

Best for: live deals, board deadlines, first reads

Project

4 to 12 weeks

The complete fact base and recommendation. Full market entry studies, full-scope CDD, and pricing and GTM builds.

Best for: commitments you'll defend for years

Retainer

Ongoing

Your on-call research-led advisory team. Market tracking, forecasting and modeling, and embedded analyst support.

Best for: strategy teams that decide every quarter

How we quote: every engagement is scoped to your decision, then priced in a fixed written quote before any work begins. No day rates, no meter running, and the price does not move once agreed.

How we work

The Evidence Path

Every engagement, whatever its size, walks the same five steps from question to defensible recommendation.

Scope the decision

We agree the exact call you have to make, and what evidence would settle it.

Assemble the evidence

Library baseline first, then targeted primary research: interviews, surveys, fieldwork.

Analyze & pressure-test

Models built, scenarios stress-tested, and findings challenged before they reach you.

Recommend

A senior analyst owns the recommendation and defends it in front of your leadership.

Support the decision

Post-delivery access for the questions that only surface once you start moving.

AI accelerates our research. Senior analysts own the recommendation. We use AI to compress desk research and analysis time, never to generate strategy. Judgment, and accountability for it, stays human and senior.
Decisions changed

What engagements look like in practice

Client names withheld under NDA, as is standard. More in our case study library.

IndustrialOpportunity Screen · Sprint
Four candidate markets, one clear answer
Before: expansion debate had run two quarters on opinion, with four regional candidates and no shared fact base.
The engagement: a three-week opportunity screen combining library baselines with 20 expert interviews across the candidates.
After: one market cleared the screen decisively. Budget moved that quarter, with the board aligned on why the other three waited.
Private EquityRed-Flag CDD · Sprint
A deal thesis tested before the auction closed
Before: a sponsor had ten business days to decide whether a consumer target's growth story survived contact with its market.
The engagement: red-flag commercial due diligence: customer and channel interviews layered on our existing category coverage.
After: the thesis held except for one channel concentration risk, which repriced the deal before signing rather than after.
TechnologyPricing & GTM · Project
A launch price the sales team could defend
Before: a platform launch was priced by internal debate, with sales pushing low and finance pushing high.
The engagement: willingness-to-pay and conjoint research with target buyers, translated into a tiered price architecture with discount guardrails.
After: launched on the evidence-backed architecture, and the first renewals held price without the discounting spiral sales had feared.
Senior-owned, always.

Every engagement is led by a senior analyst who owns the recommendation and answers for it, supported by our sector research teams. No junior pyramid, no handoff to a different team after the sale.

Specialized capabilities

When the need is deeper than a single decision

Competitive Intelligence & Benchmarking

Continuous competitor tracking, battlecards, war gaming, and win/loss programs, run as a standing capability rather than a one-off study.

Explore competitive intelligence
Custom Research & Surveys

Bespoke quantitative and qualitative studies with human-verified respondents: surveys, expert interviews, NPS, and fieldwork across 50+ countries.

Explore custom research

Also see our syndicated research and subscription plans, where many advisory relationships begin.

Before you brief us

Frequently asked questions

Aren't you a report publisher, not a consultancy?
Reports are one output of the research engine, and leading strategy consultancies buy them to power their own client work. Advisory engagements point that same engine at a single decision: senior analysts combine the existing library, fresh primary evidence, and expert interviews into a recommendation your board can act on. You get the fact base and the judgment, from the people who built both.
What does an engagement cost?
It depends on the decision, the evidence required, and the timeline, which is why we do not publish flat rates. After a scoping call, you receive a fixed written quote before any work begins, and the price does not move once agreed.
How fast can you support a live deal?
Red-flag commercial due diligence typically runs in 1 to 2 weeks, full-scope reviews in 3 to 6, and we compress into auction sprints when the process demands it. Speed comes from the running start: our analysts already track most markets a deal touches.
Who actually does the work?
A senior analyst owns every engagement and its recommendation end to end, supported by our sector research teams across Noida, Chicago, and Tokyo. AI accelerates the research. It never writes the strategy.
How is this different from your competitive intelligence service?
Competitive intelligence is a standing capability: continuous tracking of named competitors, battlecards, and win/loss programs. Advisory is decision-specific: a scoped engagement that ends with a recommendation. Many clients run both, and they compound. See competitive intelligence.
Can you work alongside our strategy consultants?
Yes, and it happens often: consultancies themselves build on our research. We can act as the evidence engine under another firm's engagement, or deliver the full recommendation ourselves. Either way, the data holds up.
Do you sign NDAs?
Standard practice, before you tell us anything sensitive. Engagements run under ISO 27001 certified information handling, and your findings stay yours.
Request a scoped proposal

Tell us the decision you're facing

Describe the call you have to make and when you have to make it. A senior analyst replies with a recommended approach, timeline, and fixed quote.

Senior analyst response, not a sales sequence
Fixed written quote before any work begins
NDA before you share anything sensitive
Response within 1 business day

I’d like more information on the following consulting services:

Thank you. A senior analyst will reply with a recommended approach and fixed quote within one business day.
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