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Custom Research & Surveys

When the answer isn't in a published report, we go get it.

Bespoke quantitative and qualitative research with human-verified respondents, from NPS and pricing studies to physician panels and hard-to-reach B2B audiences across 50+ countries.

or browse every research type we run
Human-verifiedrespondents on every study
50+ countriesglobal data collection
ISO 9001 · 27001certified processes
MRSI memberMarket Research Society of India
CUSTOM STUDY · LIVE FIELD
Brand & Pricing StudyB2B decision-makers · 6 markets
How likely are you to recommend us? (0 to 10)
78910
Feature A82%
Feature B64%
Feature C47%
212 responses removed by fraud checks
NPS +54
Customer loyalty score
1,240 verified responses
Trusted by leading global brands for data-backed research
GoogleMerckDuPontBASFCiscoSyngentaToshibaRakutenCargillOmronPanasonicand many more
How we research

Start with your question. We bring the method.

Every study is designed around what you need to learn. Most combine methods. We recommend the mix, you approve it before fieldwork begins.

The numbers

Quantitative

Statistically robust surveys that tell you how many, how much, and how often, at a scale you can act on with confidence.

  • Online, phone, and in-person surveys
  • Conjoint, MaxDiff, and pricing models
  • Segmentation and sizing
  • Trackers and benchmarks
The why

Qualitative

Depth interviews and focus groups that explain the behavior behind the numbers, in the respondent's own words.

  • In-depth interviews (IDIs)
  • Focus groups, in person and online
  • Expert and KOL consultations
  • Ethnographic and diary studies
The full picture

Hybrid models

The combination most projects actually need: qualitative to frame the questions, quantitative to size the answers.

  • Explore-then-measure designs
  • Survey plus follow-up interviews
  • Voice of Customer programs
  • Mixed-method tracking studies
What we offer

Every study type, one research partner

Each service below names the deliverable you actually receive, because "insights" is not a deliverable.

Voice of Customer & Loyalty Research

NPS & CSAT studiesQuarterly tracker dashboard with driver analysis
Voice of Customer programsAlways-on feedback pipeline with alert thresholds
Churn & retention researchWhy customers leave, and what would have kept them

Brand & Product Research

Brand perception & U&A studiesBrand health report with perception map
Product & pricing researchPrice corridor and feature trade-off model
Audience segmentationActionable segments with a targeting playbook

B2B & Healthcare Market Research

B2B decision-maker surveysVerified professional sample with firmographic cuts
Healthcare provider & patient researchPhysician and patient insight, compliantly sourced
Expert & KOL interviewsVerbatim-backed findings from named specialties

Mystery Shopping & Retail Audits

Mystery shoppingScored visits with photo and audio evidence
Retail auditsShelf, price, and compliance reports by store
Customer experience auditsJourney scorecards across channels
What teams ask us

Start with the question, not the method

Will customers pay more for this feature?

Pricing and feature trade-off research that shows what buyers will actually pay, not what they say in the abstract.

Conjoint · MaxDiff · pricing study
Why are our customers leaving?

Loyalty and churn research that finds the real drivers behind retention, beyond the exit-survey headline.

NPS · VoC · churn analysis
Should we enter this market?

Demand, segment, and positioning research to de-risk an entry or expansion decision before you commit budget.

Sizing · segmentation · U&A
What do physicians really think of our product?

Healthcare provider and patient research reaching audiences most panels cannot, gathered ethically and compliantly.

HCP panels · patient IDIs
Is our in-store experience actually good?

Mystery shopping and retail audits that measure the experience your customers get, not the one you designed.

Mystery shopping · retail audit
How is our brand really perceived?

Brand and usage studies that map awareness, perception, and the gap between how you see your brand and how the market does.

Brand tracking · U&A study
Data quality & trust

Online research has a fraud problem. We built for it.

Bots, click farms, and professional survey-takers now contaminate cheap online samples at scale. If your decision is built on unverified responses, it is built on sand. Every Astute study runs layered, human-first verification.

31%
of online survey respondents failed at least one fraud or quality check in a major US study
Source: Rep Data / Research Defender, study of 1,928 US consumers
99.8%
of standard attention checks are now passed by AI bots built to fake survey answers
Source: Westwood, PNAS 2025, winner of the Cozzarelli Prize
Respondent identity verification

Panel sourcing checks and identity validation before anyone enters your study.

Digital fingerprinting & duplication control

Device and network signatures block duplicates, VPN farms, and repeat professional respondents.

In-survey quality gates

Attention checks, logic traps, speeder and straight-liner removal, applied to every dataset.

Human review of open ends

Analysts read verbatims for coherence and AI-generated patterns before data enters analysis.

Our position on AI and synthetic respondents: we use AI to accelerate survey design, programming, and analysis. We do not sell synthetic respondents as data. Synthetic samples can help explore a hypothesis, but the industry's own standards now formally distinguish a real person from a digitally created persona, and decisions deserve real people. Every respondent behind an Astute finding is a verified human.
Plan your study

Two answers before you even brief us

How many responses you need, and whether your audience is reachable. Both free, both instant.

Sample size calculator

How many completed responses does your study need to be statistically sound?
385 completed responses

Assumes a 50% response distribution, the most conservative case. Field losses and quotas raise the invite count; we handle that math in your quote.

Can we reach your audience?

An honest read on feasibility and typical fielding time, before any commitment.
Typically reachable
Typical fielding window: 2 to 5 days

Final feasibility is confirmed free, within one business day, before you commit to anything.

How it works

From your question to your decision, in five steps

Day 1
Scope

We turn your business question into a research objective and recommend the method mix.

Week 1
Design

Questionnaire, sample plan, and quotas built and approved with you before anything goes live.

Days to weeks
Field

Consumers typically field in 2 to 5 days, verified B2B samples in 10 to 14 days, physicians by specialty.

About a week
Analyze

Statisticians and analysts turn verified responses into findings, not just tables.

Booked at kickoff
Deliver

A decision-ready report and debrief, with the recommended actions spelled out.

Right-speed research. When the audience allows it, we run agile pulse studies in days. When it doesn't, we tell you upfront: verified B2B and physician samples take longer by design, because reaching real, qualified respondents is the entire point. We never trade verified quality for a faster headline.
Decisions changed

Before and after the research

Client names withheld under NDA. Ask us to walk through full deliverables on a call, or see our case study library.

Consumer GoodsConjoint · 4 markets
The price cut that never happened
Before: leadership planned a flat price cut across the range to defend share against a discounter.
The study: conjoint and price-sensitivity research with 1,200 verified category buyers across four markets.
After: demand was price-elastic in only two segments. A targeted tiered move protected margin across the rest of the range.
HealthcareHCP IDIs + patient survey
Launch messaging, rebuilt on evidence
Before: device launch messaging was built on internal assumptions about what clinicians valued.
The study: 30 physician depth interviews plus a patient survey, compliantly recruited across three countries.
After: positioning shifted from features to workflow fit, and the revised message carried the launch materials.
RetailMystery shopping + VoC
High scores, flat sales, found the leak
Before: internal audit scores looked strong, but store conversion had been flat for a year.
The study: scored mystery visits across 60 stores paired with voice-of-customer interviews at exit.
After: the drop-off traced to one step in the fitting-to-checkout journey. Fixing it moved conversion where audits alone never would.
Why Astute Analytica

Research you can build a decision on

Human-verified respondents and layered fraud defense on every dataset

Research customized for your specific objectives, never a template forced onto your question

Global data collection across 50+ countries, in local languages

Access to C-level executives, physicians, and niche respondents that generic panels cannot reach

Deep expertise across Healthcare, ICT, Automotive, Chemicals, F&B, and more

Actionable insights built for product, marketing, and strategy teams, not just data dumps

Before you brief us

Frequently asked questions

How do you protect my study from bots and fake respondents?
With layered verification on every project: respondent identity checks, digital fingerprinting, attention and logic checks, speeder and straight-liner removal, and human review of open ends. Nearly a third of raw online respondents fail quality checks industry-wide, which is exactly why every Astute dataset is verified before it reaches analysis.
Do you use AI or synthetic respondents?
We use AI where it makes research faster and sharper: survey design, programming, coding open ends, and analysis. We do not sell synthetic respondents as data. Findings that drive real decisions are built on verified humans, every time.
What does a custom project cost?
It depends on sample size, how hard the audience is to reach, the number of geographies, and the methodology, which is why we do not publish flat rates. After a short scoping call, you receive a fixed written quote before any work begins, and the price does not move once agreed.
How fast can you deliver?
Right-speed, honestly stated: consumer online studies typically field in 2 to 5 days, verified B2B samples in 10 to 14 days, and physician samples from days to a few weeks depending on specialty. We agree the timeline in writing at scoping and hold to it.
Which audiences can you reach?
Consumers, B2B decision-makers, C-level executives, physicians and healthcare professionals, patients, and niche respondents, across more than 50 countries and in local languages. Not sure about yours? Use the feasibility checker above, or just ask: if we cannot reach them, we will say so.
How is my data handled?
Under NDA on request, with ISO 27001 certified information handling, respondent consent to international standards, and validation and fraud checks on every dataset. Your questions and findings stay yours.
Can this connect to your syndicated reports?
Yes. Custom work often builds on our published research, and subscribers commission custom studies at preferred rates. See our subscription plans and syndicated research.
Free research design consultation

Tell us what you need to learn

Describe your question and audience. A researcher, not a salesperson, replies with a recommended design, feasibility read, and fixed quote within one business day.

Human-verified respondents, every study
Fixed written quote before any work begins
Enquiries handled under NDA on request
Research design and quote within 1 business day

I’d like more information on the following consulting services:

Thank you. A senior analyst will reply with a recommended approach and fixed quote within one business day.
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