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European Union’s Decision to Make Type C Charger a Standard Could Make Apple Cry

Dec 01, 2022

The European Union has announced that they will start to implement a USB Type-C standard on all new electronic devices...

Bag in box: A game-changer for the Lubricant Industry

Apr 12, 2022

Sustainability is at the core of packaging strategies for most liquid manufacturers. Designed for usage by dealerships, auto repair shops,...

Wearable Technology: Changing the Fashion Behavior

Mar 29, 2022

The first thing that comes to mind when people think of wearable technology is the clunky wrist-worn devices - smartwatches...

How far will social commerce go?

Mar 17, 2022

While scrolling through Instagram, it's easy to catch up on the news and the activities of family and friends. A...

India: Optimism and hope, Punctuated

Feb 02, 2022

According to the UN’s annual World Economic Situation and Prospects India’s GDP grew by 9% last year. It is expected...

Everything about the new term 'Metaverse'!

Jan 05, 2022

Mark Zuckerberg announced earlier in 2020 that the future of Facebook lies in the metaverse. It leaves everyone wondering what...

Collective control of climate crisis

Jan 03, 2022

Chile has decided to draft a new constitution for the country due to climate and ecological emergency. It will decide...

How Astute Analytica assisted an investor to decide on new investment

Sep 15, 2021


A medical device is essentially an appratus that helps prevent, diagnose detect, restore, or treat diseases. It is considered the...

How did we facilitate client decision making as regards geographic expansion

Sep 10, 2021

Target Market: APAC

Industry: Beverage

Focus: Coffee – D2C

Research Provocation
Business which fail to remain ahead of the curve get left behind. One...


Aug 27, 2021

On August 24, 2021 Infosys joined the ranks of companies in the $100 billion  plus (market capitalization) club. While Infosys...

Anna: Why Brands Fall

Jul 30, 2021

To those familiar with the craft of managing successful brands it came as no surprise that Anna Hazare found no...


Jul 26, 2021

I keep company with a minuscule minority in this world who have never tasted the wonderful dish of Maggi. Nor...


Jul 06, 2021

The pandemic has provided a lot of tailwinds to e-commerce business but at the expense of the traditional business. In...