Insights

Tokyo, Japan — Japan’s vibrant food export sector will take center stage at the upcoming "JAPAN'S FOOD" EXPORT FAIR WINTER, hosted by RX Japan, scheduled to be held at Makuhari Messe from December 3 to 5, 2025. Now in its 11th edition, this prominent event is strategically designed to support global sourcing within the food and beverage (F&B) industry and to facilitate business expansion. 

It serves as a vital platform connecting industry decision-makers with export-ready Japanese food suppliers, thereby accelerating international trade and simplifying access to Japan’s finest, including exclusive and rare Japanese food and beverage products—all conveniently showcased under one roof.

A Matchmaking Hub for Global Food and Beverage Trade

With 500 exhibitors and an anticipated 15,000 visitors from 20 countries and regions, “JAPAN’S FOOD” EXPORT FAIR WINTER 2025 is set to be a comprehensive one-stop venue for importers, wholesalers, retailers, food service operators, and trading firms looking to expand their Japanese food offerings. It’s important to note that these expected numbers of visitors and exhibitors also include participants from the co-located shows, JFEX and Food LogiX. Attendees will have access to a broad selection of exclusive, export-ready products along with valuable networking opportunities, making the event an ideal platform for business growth and collaboration within the Japanese food industry. 

Attendees will have the opportunity to explore an extensive assortment of exclusive, export-ready products. This will also provide valuable networking opportunities. Registered visitors gain access to a pre-event appointment matching system that allows them to schedule meetings ahead of the fair, browse exhibitor profiles, and receive confirmations before the event begins. Additionally, visitors can participate in export seminars that cover crucial topics such as customs procedures, labelling regulations, and logistics coordination, equipping them with essential knowledge to streamline international trade.

Exclusive Access to Seasonal and Hard-to-Find Japanese Products

As one of RX Japan’s flagship food and beverage trade shows—alongside the Japan International Food & Beverage Expo (JFEX) and the newly introduced Food LogiX—this export fair offers unparalleled access to seasonal Japanese foods and elusive, high-quality F&B products. These unique offerings provide importers and distributors with a competitive edge by enabling them to introduce novel items to their local markets. 

Furthermore, top industry professionals can take advantage of the Hosted Buyers Program, an exclusive business platform connecting international buyers with premier Japanese food suppliers. Participants selected for this program enjoy premium benefits, including visa assistance, complimentary hotel accommodations, VIP lounge access, and pre-arranged meetings with exhibitors. This highly efficient setup enables visitors to discover Japan’s finest food products and establish trustworthy sourcing partnerships in a streamlined manner.

Free Admission for F&B Industry Professionals

Industry professionals seeking to unlock new business opportunities are encouraged to join this comprehensive marketplace for Japan’s food industry. Admission to the event is free, and participants can secure their place to gain access to the best Japanese food brands and producers by registering online at https://www.jfex.jp/hub/en-gb.html?utm_campaign=jfexpressrelease&utm_medium=referral&utm_source=reportocean.

About RX

RX is a global leader in events and exhibitions, leveraging deep industry expertise, data, and technology to foster business growth for individuals, communities, and organizations. Operating across 25 countries and 41 industry sectors, RX organizes approximately 350 events annually. Committed to creating an inclusive work environment, RX empowers businesses by utilizing data-driven insights and digital solutions. RX is part of RELX, a worldwide provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RX Japan

RX Japan organizes around 90 exhibitions annually, including 372 sub-exhibitions, hosted at major venues such as Tokyo Big Sight, Makuhari Messe, and Intex Osaka. These events span a wide array of 39 sectors, including jewellery, fashion, gifts, electronics, energy, IT, cosmetics, and medical fields. For further details, visit the RX Japan website.