Insights

Tokyo, Japan — Organized by RX Japan, the country’s largest trade show organizer, the JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX) WINTER 2025 has officially opened free registration for visitors. Scheduled to take place from December 3 to 5, 2025, at Makuhari Messe, JFEX WINTER offers a direct platform for buyers to explore and source a diverse array of food and beverage (F&B) products from global suppliers. The event aims to facilitate business connections and enable international producers to engage with Japan’s dynamic market and broader Asian trade networks.

International Reach and Industry Participation

JFEX WINTER operates as a vital business-to-business meeting point, linking international food and beverage producers with Japan’s high-demand consumer base and expanding Asian markets. Visitors to the expo will have the opportunity to review extensive product ranges, evaluate sourcing options, and develop procurement strategies, all within a single venue. Reflecting the sector’s sustained growth and international focus, the co-located summer events held in July 2025 attracted 617 exhibitors and nearly 20,000 visitors from 55 countries and regions. 

For the winter edition, expectations remain high with over 500 exhibitors and approximately 15,000 professional visitors anticipated. This strong international representation underscores the growing emphasis on cross-border trade and export-led partnerships within the F&B industry.

Segmented Sub-Shows Enhance Business Matching Opportunities

To improve the visitor experience and facilitate targeted business interactions, JFEX WINTER is organized into five specialized zones. Each zone focuses on distinct product categories and market segments to simplify navigation and enhance sourcing efficiency. The JFEX FOOD zone showcases a broad range of packaged and processed food products, while JFEX WINE & SPIRITS highlights wines, spirits, and other alcoholic beverages. 

JFEX PREMIUM features high-end, luxury, and gourmet food selections, catering to niche markets. The JFEX FRESH area is dedicated to fresh produce, meat, and seafood, and JFEX INBOUND focuses on food and hospitality solutions related to inbound tourism. This segmentation allows attendees to quickly identify relevant exhibitors and products aligned with their business needs.

Business matchmaking is a core feature of the expo, providing visitors with direct access to qualified exhibitors. Through pre-scheduled meetings and targeted introductions, attendees can streamline negotiations, secure sourcing agreements, and maximize the efficiency of their visit. This structured approach helps accelerate procurement decisions and fosters long-term partnerships between international buyers and Japanese suppliers.

A Comprehensive Trade Platform with Co-located Shows

JFEX WINTER runs concurrently with “JAPAN’S FOOD” EXPORT FAIR and Food LogiX, creating a unified and robust platform for sourcing, export promotion, and logistics solutions within the food and beverage sector. Visitors holding a single badge gain access to all three shows, offering a comprehensive experience to discover new product lines, identify export partners, and engage with innovations in supply chain management. This integration provides unparalleled convenience and broadens opportunities for business expansion across multiple facets of the industry.

Final Call for Exhibitors – Reserve Your Booth Now

RX Japan has issued a final call for exhibitors to participate in JFEX WINTER and the “JAPAN’S FOOD” EXPORT FAIR. Companies that join will gain direct exposure to buyers actively seeking Japanese and international food products, with ample opportunities to forge long-term partnerships and expand their global distribution networks. On-site support services and promotional programs will be available to maximize exhibitor visibility and engagement. 

According to RX Japan, 80% of exhibition spaces for the winter editions have already been reserved, underscoring the urgency for interested companies to secure their booths without delay. Potential exhibitors can contact the show team and reserve their space via https://www.jfex.jp/sum/en-gb/gbs/sales/ex.html?utm_campaign=jfexpressrelease&utm_medium=referral&utm_source=reportocean.

Register Now – Admission is Free

Industry professionals interested in attending JFEX WINTER are encouraged to register as visitors free of charge. This registration provides access to a wide array of exhibitors and business opportunities at the event. Interested parties can secure their spot by registering online at https://www.jfex.jp/hub/en-gb.html?utm_campaign=jfexpressrelease&utm_medium=referral&utm_source=reportocean.

About RX

RX is a global leader in organizing events and exhibitions, leveraging deep industry expertise, data, and technology to build business opportunities for individuals, communities, and organizations worldwide. Operating in 25 countries and spanning 41 industry sectors, RX hosts approximately 350 events annually. Committed to fostering an inclusive work environment, RX empowers businesses through data-driven insights and digital solutions. RX is a subsidiary of RELX, a leading global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RX Japan

RX Japan organizes around 106 exhibitions annually, comprising 415 sub-exhibitions at major venues such as Tokyo Big Sight, Makuhari Messe, and Intex Osaka. These events cover a diverse range of 38 fields, including jewellery, fashion, gift items, electronics, energy, IT, cosmetics, and medical sectors. For more details, visit the RX Japan website.