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The Global Adaptive Learning Software Market is anticipated to grow at a CAGR of 21.8% during the forecast period 2020-2027. The market size was valued at US$ 1,121.5 Million in 2020 and is estimated to record a revenue of US$ 4,252.54 Million by the end of the year 2027. Spread of COVID-19 and strict lockdown measures supported the sudden spike in demand of online learning platforms amongst Universities and other education institutes.
Adaptive learning is a computer-based and/or online personalized learning experience to address demand of individuals through customized content and resources and real-time feedback with trainers. Despite the positive market growth and technological advancements in adaptive systems, machine learning technology and artificial intelligence. The market growth is driven by various growth factors such as:
Whereas the global adaptive learning software market growth is hindered by:
Increasing demand of distance-learning courses
Integration of education and technology is supporting the growth in demand of distance learning education. The technological advancements in the educational platform offerings and increasing number of market participants such as Udemy, Udacity, Coursera, EDx and others in MOOC platform category; and top tier universities such as Harvard and Stanford with their various online courses support the increasing demand of distance-learning education.
Virtual teaching labs are available for students remotely and can be spun up as needed in the cloud. Academic programs, particularly in science, technology, engineering, and mathematics (STEM) disciplines, can be enhanced by educational materials and partnerships offered by vendors to faculty and students to engage effectively with cloud technologies. Educational platforms are continually adopting SaaS teaching and various other learning tools under the learning management system (LMS) platforms to easily manage the distance learning courses for students from across the globe.
Distance-learning courses are huge catalyzer between working professionals/remote students and education. Some of the additional factors influencing the demand of distance learning are time, flexibility and low-cost of courses. Distance-learning course are gaining more momentum due to technological advancements. People are using their smartphones, laptops, and tablets to take e-learning courses. Increasing use of virtual and augmented reality is becoming part of the immersive technology educators are using to teach. ~89% of educators are interested in using more AR, VR and 360° video.
North America adaptive learning software market has the highest share as compared to other regions, owing to presence of many key players in the region. As per the studies, the region is anticipated to dominate the market with active domination from the US adaptive learning software market. The U.S. and Canada have highest IT spending in the education sector. Spending on higher education in the U.S and Canada in 2018 was US$ 78 Billion and US$ 39.5 Billion respectively. Hence, high education spending in integration with IT technologies create a positive impetus in adoption of adaptive learning software industry.
Europe adaptive learning software market is anticipated to grow with more than 20% of CAGR during the forecast period 2020-2027. The regional growth is majorly attributed to increasing number of private universities in the region. Additionally, students from across the world are enrolling in the universities based in the U.K., France, Germany, Italy, among others which support the rising trend of private tutors in the U.K, Germany and France and in turn positively impact the demand of adaptive learning market.
Asia-Pacific adaptive learning software market is at emerging stage supported by increasing number of student enrollments in India and China in the recent times attributed to increasing adoption of technological advancements in the educational sector.
The global adaptive learning software market is observed to have an oligopoly nature of the market and is projected to shift towards monopolistic nature in the forecast period. D2L Corporation, DreamBox Learning, John Wiley & Sons, Inc., Mc Graw Hill, Pearson, Relaizeit, Smart Sparrow PTY Ltd. and Others are some major key players included in the research study of the global adaptive learning software industry. Most of the leading players and their investments are concentrated in China, the U.S., Germany & India due to the rising adoption of cloud computing in the education sector. The competition is growing, and the companies are trying to capture a maximum share of market. Moreover, new players are entering into the market. Thus, competitive edge in sales, marketing, and client interactions is required.
Adaptive learning software provides and online platform for educational institutes and enterprises that offer training to their employees. The platform is available in various applications and subscription models. The global adaptive learning software market has been evolving.
The global adaptive learning software market is segmented based on component, application, end user, enterprise size and geography.
By Enterprise Size
Astute Analytica’s recent publication on the adaptive learning software market provide audiences with a comprehensive and exhaustive market outlook, with the help of in-depth assessment of the global market scenario. The study analyzes the industry growth trend for the historic and outlook, understanding shift in growth lines due to impact of Coivd-19 pandemic.
Report readers can benefit by making informed decisions pertaining to their business with a wealth of information and exclusive insights included in the study. The report also provides an in-depth understanding of the key industry trends and developments undertaken by players in the market. This Astute Analytica research is divided into different sections, based on region, product type and other relevant parameters. This allows readers to gain access to individual sections of reports per se their interest in adaptive learning software market.
The report provides detailed information about the adaptive learning software market based on comprehensive research on various factors that play a key role in accelerating the growth potential of the market. Information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the adaptive learning software market to help them make successful strategies and take target-driven decisions.
The report considers adaptive learning software as a technology platform that allows educational institutes and enterprises to offer customized (adapted) training to their employees based on their individual behavior/skills. These platforms are available in various applications and subscription models, as analyzed in the report. Such a platform typically uses data mining to analyze data collected before and during the learning process and collate content that is enhanced for students’ learning needs.
The report in all provides analysis for 10 years period 2017-2027. Wherein, 2017-2019 is historic data, 2020 is the base year, and 2021-2027 is the forecast period.
The report analyzes the market for adaptive learning software for forecast period 2021-2027 and is expected to record opportunity growth of USD 2.8 Billion approximately.
The market has TAM (total addressable market) potential 25% higher than the estimated size. Over the forecast term, this is expected to rise to 38%. The report includes market size analysis based on multiple segment parameters, which can be explored by players to understand the net opportunity of USD 2.8 Billion and frame their growth strategies.
Report includes mapping and benchmarking of key players, basis parameters such as Support, pricing, subjects covered, language, standard integration available.
Popular platforms include names such as Brightspace Core (D2L), Connect master (McGraw-Hill), ALEKS (McGraw-Hill), and Acrobatiq (Vitalsource) among others.
Vendors positioned under Tier 1, include names such as Mc Graw Hill, D2L Corporation, and John Wiley & Sons, Inc. The CR4 ratio is valued at close to 70%.
Of all application analyzed, Intelligent LMS and e-learning authority are seen as largest segments, while analytics and insights segment is forecast to emerge as quickest expanding application.
Developed markets across Europe and North America, still account for largest spending on adaptive learning, with two regions accounting for more than 55% revenue share in 2020. However, Europe and Asia Pacific have CAGR higher values.
Factors such as adoption of SaaS model, rise in e-learning, investment on cloud delivery IT infrastructure, among others are favorably aiding the market growth. While risks posed by cyber security related concerns have had negative impact on market growth potential.
The report analyzed cloud delivery against on-premises delivery model. Of these, cloud model is seen as largest and fastest growing segment.
Education segment is analyzed as largest segment, accounting for more than 35% share in 2020. The other leading segments are Corporate, K-12.