Adaptive Learning Software Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2027

The Global Adaptive Learning Software Market is anticipated to grow at a CAGR of 21.8% during the forecast period 2021-2027. The market size was valued at US$ 1,121.5 Million in 2020 and is estimated to record a revenue of US$ 4,252.54 Million by the end of the year 2027. The spread of COVID-19 and strict lockdown measures supported the sudden spike in demand for online learning platforms amongst Universities and other educational institutes. 

Adaptive learning is a computer-based and/or online personalized learning experience to address the demand of individuals through customized content and resources and real-time feedback with trainers. Despite the positive market growth and technological advancements in adaptive systems, machine learning technology, and artificial intelligence. The market growth is driven by various growth factors such as:

• Implementation of SaaS-based solution
• Increasing adoption of e-learning
• Increasing IT spending on cloud infrastructure in education
• Increasing application of quantum computing in the education sector

Whereas the global adaptive learning software market growth is hindered by:

• Cybersecurity and data protection risks
• Lack of compliance with the SLA
• Legal and Jurisdiction issue

Trend study of the Global Adaptive Learning Software Market

Increasing demand for distance-learning courses 

Integration of education and technology is supporting the growth in demand for distance learning education. The technological advancements in the educational platform offerings and an increasing number of market participants such as Udemy, Udacity, Coursera, EDx, and others in the MOOC platform category; and top tier universities such as Harvard and Stanford with their various online courses support the increasing demand of distance-learning education.

Virtual teaching labs are available for students remotely and can be spun up as needed in the cloud. Academic programs, particularly in science, technology, engineering, and mathematics (STEM) disciplines, can be enhanced by educational materials and partnerships offered by vendors to faculty and students to engage effectively with cloud technologies. Educational platforms are continually adopting SaaS teaching and various other learning tools under the learning management system (LMS) platforms to easily manage the distance learning courses for students from across the globe. 

Distance-learning courses are a huge catalyzer between working professionals/remote students and education. Some of the additional factors influencing the demand for distance learning are time, flexibility, and the low cost of courses. Distance-learning courses are gaining more momentum due to technological advancements. People are using their smartphones, laptops, and tablets to take e-learning courses. The increasing use of virtual and augmented reality is becoming part of the immersive technology educators are using to teach. ~89% of educators are interested in using more AR, VR, and 360° video. 

Regional Overview of the Global Adaptive Learning Software Market

North America's adaptive learning software market has the highest share as compared to other regions, owing to the presence of many key players in the region. As per the studies, the region is anticipated to dominate the market with active domination from the US adaptive learning software market. The U.S. and Canada have the highest IT spending in the education sector. Spending on higher education in the U.S and Canada in 2018 was US$ 78 Billion and US$ 39.5 billion respectively. Hence, high education spending in integration with IT technologies creates a positive impetus in the adoption of the adaptive learning software industry. 

Europe's adaptive learning software market is anticipated to grow with more than 20% of CAGR during the forecast period 2020-2027. The regional growth is majorly attributed to the increasing number of private universities in the region. Additionally, students from across the world are enrolling in universities based in the U.K., France, Germany, Italy, among others which support the rising trend of private tutors in the U.K, Germany, and France and turn positively impact the demand for adaptive learning market.

The Asia-Pacific adaptive learning software market is at an emerging stage supported by an increasing number of student enrollments in India and China in recent times attributed to the increasing adoption of technological advancements in the educational sector. 

Segment Overview of the Global Adaptive Learning Software Market

• In the component segment, the Solution category dominates with the highest shareholding.
• In the application segment, Integrated Learning Management System dominates the global marketplace.
• In end-user, the education category dominates the market.
• In enterprise size, the large enterprise's segment marks the major difference with dominance as compared to small and medium enterprises.

Competitive Landscape of the Global Adaptive Learning Software Market

The global adaptive learning software market is observed to have an oligopoly nature of the market and is projected to shift towards monopolistic nature in the forecast period. D2L Corporation, DreamBox Learning, John Wiley & Sons, Inc., Mc Graw Hill, Pearson, Relaizeit, Smart Sparrow PTY Ltd., and Others are some major key players included in the research study of the global adaptive learning software industry. Most of the leading players and their investments are concentrated in China, the U.S., Germany & India due to the rising adoption of cloud computing in the education sector. The competition is growing, and the companies are trying to capture a maximum share of the market. Moreover, new players are entering the market. Thus, a competitive edge in sales, marketing, and client interactions is required.

Market Definition

Adaptive learning software provides an online platform for educational institutes and enterprises that offer training to their employees. The platform is available in various applications and subscription models. The global adaptive learning software market has been evolving. 

Market Taxonomy

The global adaptive learning software market is segmented based on component, application, end-user, enterprise size, and geography.

By Component

• Software
  • On-premises
  • Cloud
• Services
  • Professional
  • Managed

By Application

• Student Collaboration
• Analytics & Insights
• E-learning Authority
• Integrated Learning Management Systems (LMS)

By Enterprise Size

• Small & Medium Enterprises
• Large Enterprises

By End-Use

• K-12
• Education
• Corporate
• Private Tutors
• Others

By Region

• North America
  • The US
  • Canada
  • Mexico
• Europe
  • Western Europe
    • Turkey
    • Bulgaria
    • The U.K.
    • Germany
    • France
    • Spain
    • Italy
    • Rest of Western Europe
  • Eastern Europe
    • Russia
    • Poland
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East & Africa

Report – Benefits for Readers

Astute Analytica’s recent publication on the adaptive learning software market provides audiences with a comprehensive and exhaustive market outlook, with the help of an in-depth assessment of the global market scenario. The study analyzes the industry growth trend for the historic and outlook, an understanding shift in growth lines due to impact of Coivd-19 pandemic.

Report readers can benefit by making informed decisions about their business with a wealth of information and exclusive insights included in the study. The report also provides an in-depth understanding of the key industry trends and developments undertaken by players in the market. This Astute Analytica research is divided into different sections, based on region, product type, and other relevant parameters. This allows readers to gain access to individual sections of reports per se their interest in the adaptive learning software market.

Key Queries Addressed in the Report

The report provides detailed information about the adaptive learning software market based on comprehensive research on various factors that play a key role in accelerating the growth potential of the market. The information mentioned in the report answers path-breaking questions for companies that are currently functioning in the market and are looking for innovative ways to create a unique benchmark in the adaptive learning software market to help them make successful strategies and take target-driven decisions.