Affiliate Marketing Platform Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

Global Affiliate Marketing Platform Market is estimated to witness a rise in revenue from US$ 19,217.4 Mn in 2021 to US$ 36,902.1 Mn by 2030. The market is registering a CAGR of 7.7% during the forecast period 2022-2030. 

Affiliate marketing is a performance-based platform and has become a renowned approach to drive sales and generate significant revenue online. Affiliate marketing programs include email marketing, content marketing programs, coupon-site programs, digital assets and many more. Affiliate marketing program offered an easy way to expand brand awareness and market reach without investing heavily in marketing.

Market Dynamics

The major factor attributed for the growth of the global affiliate marketing platform market includes the generation of income and employment through affiliate marketing business models and cost-effective program for businesses. The growing awareness and adoption of income generation programs are bolstering the affiliate platforms market. Moreover, as affiliate marketing programs brings high commission to the marketers, it is equally embraced by various business owing to low-cost structure of the advertising the product. Furthermore, earning from environmental affiliate programs provides a lucrative opportunity in the affiliate marketing platform market. However, along with several benefits, affiliate marketing is not free from the existence of scams and fraud while promoting and involving the affiliate marketers into the program.

COVID -19 impact on the Global Affiliate Marketing Platform Market

The affiliate marketing platform market was growing at a steady rate since the negative impacts of the coronavirus. During the onset of coronavirus pandemic, many people shifted towards a home-based source of income as they were bound with travel restriction across their areas. During that time, many people resorted to affiliate marketing which, offered a new and a unique way to diversify their revenue streams. People were creating their own programs to boost sales in new markets or participated in them to earn extra cash. Moreover, affiliate marketing is one of the few industries where the impact of the coronavirus has presented affiliate marketers with several opportunities. Affiliate marketing platform market is witnessing a smooth growth during the study period and is anticipated to create a spike in the market during forecast period. 

Report Summary

The study of the Global Affiliate Marketing Platform Market considers various market determinants, industry value chain analysis and competitor analysis of the market. The report discusses the analysis of the affiliate marketing platform industry for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the Global Affiliate Marketing Platform Market across 15 Chapters and 286 pages. The report includes data presentation across 41 tables and 120 statistical figures.

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein bargaining power of buyers is high and competitive rivalry is very high.

The subsequent section provides details of the market analysis based on different segments such as product, application, industry, channel and region. The report includes detailed study of value chain of the industry. It includes developer, technology integrator, service provider and end-users. The report also covers extensively about the key competitors in the market for affiliate marketing platform. 

Key Takeaways from the Global Affiliate Marketing Platform Market Report

• Based on product, the cost per sale segment is estimated to project the largest market share and highest CAGR in the global affiliate marketing software market over the forecast period as it offers higher affiliate commission and rates as compared to cost per lead or cost per click segment.
• In terms of application, the virtual products segment dominated the affiliate marketing platform market in 2021 and is also projected to grow at the highest CAGR over the forecast period. The high growth in the virtual product segment is due to better commissions offered as compared to physical products.
• On the basis of industry, the retail and e-commerce industry hold the largest market share in 2021 and is anticipated to project the highest CAGR over the forecast period due to the increase in number of online buyers.
• By channel, the direct sale segment is estimated to have the highest market share 2021, and is expected to project the highest CAGR during the forecast period. Direct sale is always been a clear communication channel between manufacturer and buyer which is why it is highly preferred by customers.
• By region, Asia Pacific is expected to project the largest share in the global affiliate marketing software market over the forecast period owing to the high growth opportunity in the region, due to increasing advertisement spending in countries like India, China and Japan.

Competitive Landscape

The key players in the Global Affiliate Marketing Platform Market are Admitad, Affiliatly, Alibaba, Amazon, Inc., AWIN, Bluehost, CJ Affiliate, ClickBank, Converting Team, CrakRevenue, eBay Inc., Everflow, iDev Affiliate, Leaddyno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, ReferralCandy, Refersion, ShareASale, Shopify Inc., Studiopress and Tradedoubler AB among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip of emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small-scale and domestic companies.

Segmentation Overview 

Global Affiliate Marketing Platform Market is segmented based on product, application, industry, channel and region. The industry trends in the global affiliate marketing platform market are sub-divided into different categories in order to get a holistic view of the global marketplace.

Following are the different segments of the Global Affiliate Marketing Platform Market:

By Product segment of the Global Affiliate Marketing Platform Market is sub-segmented into:

• Cost Per Sale
• Cost Per Lead
• Cost Per Click

By Application segment of the Global Affiliate Marketing Platform Market is sub-segmented into:

• Physical Products
• Virtual Products

By Industry segment of the Global Affiliate Marketing Platform Market is sub-segmented into:

• Transportation
• Hospitality
• Healthcare
• BFSI
  • Banks
  • Investment/Trading Firms
    • Multi Asset Brokers
    • Others
• Entertainment and Media
• Retail and e-commerce
• Consumer Goods
• ITeS
• Payment and Ticketing
• Sales and Marketing
• Others

By Channel segment of the Global Affiliate Marketing Platform Market is sub-segmented into:

• Direct Sale
• Distribution Channel

By Region segment of the Global Affiliate Marketing Platform Market is sub-segmented into:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Spain
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America