Americas Green Wall Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

The Americas Green Wall Market is estimated to witness a rise in revenue from US$ 545.4 Mn in 2021 to US$ 1,033.8 Mn by 2030. The market is registering a CAGR of 7.6% during the forecast period 2022-2030.

The growing awareness of rapid climate change across the American countries is assisting the market for green roofs, which is driving demand for more sustainable alternatives to standard roofing. Green walls, for example, provide many ecological services while also enhancing inhabitants’ physical and psychological well-being. Furthermore, green roofs aid in the restoration of vegetation in urban areas, enhancing biodiversity and adding aesthetic value to cities. In comparison to traditional green roofs, the current generation of multilayer green roofs has an additional layer that allows rainwater to be collected and utilized for various purposes.

Market Dynamics

The major factor responsible for the growth of the Americas green wall market includes the increasing green infrastructure in the urban region and rising demand for green and sustainable alternatives to preserve environmental resources. Green walls are important strategic instruments that can help cities become more sustainable and resilient and the government is promoting sustainability through the use of biodegradable resources in order to prevent rapid climate change. Moreover, the growing awareness of rapid climate change across the American countries is assisting the market for a green wall. Furthermore, the increasing standard of living of the middle-class population and the rise in disposable income creates a lucrative growth opportunity in the market. However, green walls are very labor-intensive to maintain, and also the presence of counterfeit products in the market creates a significant barrier to market growth.

Report Summary

The study of the Americas Green Wall Market considers various market determinants, industry value chain analysis, and competitor analysis of the market. The report discusses the analysis of the green wall industry for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the Americas Green Wall Market across 14 Chapters and 165 pages. The report includes data presentation across 21 tables and 78 statistical figures. 

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein the bargaining power of buyers and competitive rivalry are high.

The subsequent section provides details of the market analysis based on different segments such as type, medium, application, end-user, and country. The report includes a detailed study of the value chain of the industry. It includes raw material providers, manufacturers, distributors/providers, and end-users. The report also covers extensively the key competitors in the market for America green wall.

Key Advantages of Green Walls 

• Improved Air Quality- The process of photosynthesis facilitated by plants would transmit the carbon dioxide, sulphur oxides, water, and solar radiation into oxygen and glucose. It captures airborne pollutants and atmospheric deposition on leaf surfaces. 
• Aesthetic Appeal- Various plants are available with different textures and colors that can be skillfully arranged to decorate the building facade in which people carry out their daily activities. They create visual interest, increase property value, and also hide unsightly features.
• Noise Reduction- The occupants of the buildings located in the cities face a huge problem of noise pollution, hard surfaces tend to amplify the sound and get redirected. The incorporation of thick vegetated green walls and the materials used as structural components would reduce the deadening effect caused due to urban noises.

Key Takeaways from the Americas Green Wall Market Report

• Based on type, the planter system segment holds the highest share and is also anticipated to grow at the highest CAGR during the forecast period. Planter systems consist of individual pots mounted at regular intervals onto a structure or frame. Draping or trailing plant species are ideal for this type of system, as they create the appearance of a continuous wall of greenery and requires fewer maintenance cost. 
• In terms of medium, the mat media segment held the largest share in the Americas green wall market in 2021 as mat media allow the plants to be grown directly into them. Moreover, mat media are also expected to grow at the highest CAGR during the forecast period. Mat media is best suited for interior use and with smaller plants.
• On the basis of application, the indoors segment is estimated to hold the largest market share over the forecast period as they supply the inside of a home or building with fresh and oxygen-rich air. Moreover, they are also useful in reducing stress levels and increasing the feeling of well-being. Whereas, the outdoor segment is anticipated to project the highest CAGR during the forecast period.
• By end-user, the commercial segment dominated the Americas green wall market in 2021 and is expected to register the highest CAGR during the forecast period. Green wall offers not only environmental benefits but also add beauty and aesthetic feature to buildings. 
• By country, the US is expected to be the leading country in the Americas green wall market. Whereas, Canada is expected to project the highest CAGR in the market during the forecast period. Moreover, due to their beauty and dazzling array of benefits, there is a growing demand for planting exterior walls in cold climate areas of the northern US and across Canada.

Competitive Landscape

The key players in the Americas Green Wall Market are Nature Stabilisee, Polarmoss, Moss Trend, Green Mood, Greenworks, Gsky Plant Systems, Paisajismo Urbano, Suite Plants, Sundar Italia, VertiWall, and Peverelli among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip on an emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

Americas Green Wall Market is segmented based on type, medium, application, end-user, and country. The industry trends in the green wall market are sub-divided into different categories in order to get a holistic view of the Americas marketplace. 

Following are the different segments of the Americas Green Wall Market:

By Type segment of the Americas Green Wall Market is sub-segmented into:

• Planter System 
• Panel System
• Trellis System

By Medium segment of the Americas Green Wall Market is sub-segmented into:

• Loose growth medium
• Mat media
• Sheet media
• Structural media

By Application segment of the Americas Green Wall Market is sub-segmented into:

• Indoor
• Outdoor

By End User segment of the Americas Green Wall Market is sub-segmented into:

• Commercial
  • Hotels & Restaurants
  • IT Parks/Office Spaces
  • Public Spaces
  • Infrastructure/ Landscaping
  • Hospitals
  • Manufacturing Facilities
  • Others
• Residential

By Country segment of the Americas Green Wall Market is sub-segmented into:

• US
• Canada
• Hawaii
• South America
• Rest of America