Global Cut Flowers Market generated revenue of US$ 28,891.5 million in 2021 and is estimated to reach a valuation of US$ 47,965.5 million by 2030 at a CAGR of 5.8% during the forecast period.

The cut flowers market is expected to grow significantly in the coming years. This demand is driven by a number of factors, including an increasing interest in floral decorations for special occasions, the growing popularity of home gardening, and the expansion of the gift-giving market.

Cut flowers are a versatile product that can be used for a variety of purposes, from decorating weddings to adding a touch of personalization to gifts. The wide range of colors, shapes, and sizes available makes them a popular choice for both consumers and businesses.

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Key Dynamics of Cut Flowers Market

Drivers

Health Advantages of Cut Flowers

Numerous studies demonstrate the positive effects of fresh flowers and plants in general on one's physical, mental, and emotional health, which can also improve general productivity, problem-solving skills, and creative performance. In other words, having flowers around the house can enhance quality of life by boosting contentment and strength and fostering a positive attitude on life across global cut flowers market. The simple presence of flowers can also foster closer relationships, regardless of whether they are providing or receiving them.

High Usage of Cut Flowers in the Retail & Hospitability Sector

In hotels and resorts, floral arrangements and decorations may make the area feel comfortable and more welcome to visitors. Flowers are known for promoting chasteness, love, and courtship. Any floral arrangement for a wedding, restaurant, or hotel will exude a pleasant and loving vibe. lowers come in a variety of hues and smells, making them suitable for use in a wide range of theme decorations and setups. Flowers can offer more color to the area around the venue and give off a peaceful and energizing aroma when they are placed. The use of cut flowers in retail and hospitality for a variety of purposes has helped the cut flowers market grow substantially.

Restraint

Issues in Production 

There are several challenges faced by flower farmers, particularly in the field of marketing flowers. There are problems with production or horticulture. The flower farmers believe that the function of middlemen in the cut flowers market needs to be reconsidered. Although the middlemen are acknowledged by the flower growers as being essential, they also take advantage of them when setting prices, judging the quality of the flowers, and weighing the blooms, which hugely affects the farmers nominal income. Additionally, cut flowers also typically have a short shelf life, so if they aren't sold within that time frame, they are squandered.

Flowers also vary in price according on the season in global cut flowers market. Some flowers only bloom at specific periods of the year and in specific climates. As a result, the costs that store owners must incur change significantly, and the costs of the delivered flowers occasionally change in price.

Trend

Growing Trend of Floral Decorations in Events 

People have a special way of expressing joy through floral decorations. They are aesthetically pleasing to everyone and draw attention with ease due to their remarkable beauty. The different flower arrangements that are appropriate for different events such as oval flower arrangement, horizonal flower arrangement, vertical flower arrangement, triangular flower arrangement, etc. 

Oval flower arrangement is a form of stunning oval-shaped floral arrangement that many florists across the world strongly suggest. A lot of flower stores and florists across the global cut flowers market employ horizontal flower arrangements, making it a common option. For this purpose, flowers with a strong scent or perfume, like jasmine, are frequently used. 

Flowers with longer stems and a variety of colors and shades are used more commonly in vertical flower arrangements, which include bouquets, baskets, and shapes filled with flowers in vases. Triangle-shaped flower arrangements are typically used at wedding ceremonies and receptions.

Market Segmentation

Type Analysis

Based on type, the global floral cut market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Anthurium, Orchids, Gladiolus, Tuberose, and Others. The Rose segment is anticipated to expand at the fastest CAGR of 6.2% and held the most share in 2021. In addition, the segment held around 41.9% market share. Rose-cut flowers are one of the most lucrative crops for farmers to plant and grow. Due to its numerous advantages, rose cut flowers are in high demand for treating acne and to help people lose weight.

Chrysanthemums and Orchids are predicted to hold the third and second highest share of 12.8% and 18.6%, respectively, throughout the forecast period. 

Application Analysis

By application, the global cut flowers market is divided into home and commercial.

The commercial segment is currently dominating the highest market share and its share is projected to surpass 84.7% by 2030 from its current 83.6%. Cut flowers are frequently utilised in commercial settings, including restaurants, cafes, hotels, airports, wedding destinations, and salons, among others. Due to the increased demand at wedding events, birthday parties, funerals, and across other Institutions, their use is anticipated to grow over the forecast period as well. 

Additionally, the growing popularity of cut flowers market for use in a variety of arrangements—including oval flower arrangements, horizontal flower arrangements, vertical flower arrangements, and triangular flower arrangements—expands the potential for their widespread use during the forecast period.

Flower Color 

By flower color, the global floral cut market is segmented into white, purple, lavender or blue, yellow, or orange, and red or pink in terms. 

Purple, lavender, or blue are most popular flower colors among consumers with a market share of 32.7% in 2021. The segment is projected grow at a CAGR of 5.6% from 2022 to 2030. This is due to the universal acceptance of purple as a representation of royalty and elegance, as well as the fact that it comes in a variety of shades ranging from light lavender & lilacs to bright violets and magenta. 

On the other hand, the white color segment is predicted to grow at a highest CAGR of 6.2% during the forecast period, mostly due to its cup shaped ranges from white to lavender.

Distribution Channel Analysis

By distribution channel, the online segment generated over 83.3% revenue of the global cut flowers market in 2021. This is due to the emergence of online portals and websites as well as the rapid use of mobile phones, computers, and laptops, which has helped in the growth of digital channels to penetrate and cater huge demand for cut flowers. 

In contrast, the offline segment is anticipated to grow with the highest CAGR of 6.4% during the forecast period, as supermarkets, hypermarkets, and specialty stores/florists are the main retailers that cater to the greatest demand for cut flowers.

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Regional Analysis:

Based on region, Europe cut flowers market held the largest market share of around 57.4% in 2021. Wherein, the Netherlands, Germany, and Italy are top three contributors to its largest market revenue. Whereas, the Middle East and Africa held second largest 23.3% market share in 2021 and is anticipated to expand at the highest CAGR of 6.0% over the projection period.

The Netherlands, Columbia, Ecuador, Kenya, Belarus, Ethiopia, Malaysia, Israel, and China are among the top exporting countries globally. The leading importers include nations like Germany, the United Kingdom, Russia, France, the Netherlands, Poland, Denmark, and Italy.

Top Players in Cut Flowers Market

Dümmen Orange, Afriflora Sher, Karen Roses, The Kariki Group, Rosebud Limited, MultiFlora, and Oserian are some of the key players in the global cut flowers market.

In 2021, the top seven players held around 45%-50% share of the global market. Therefore, it won’t be wrong to call the market oligopoly. However, the market scenario is projected to change in the upcoming years with the entry of new players and the growing market share of existing small and medium size players.

However, the top players in the global cut flowers market are taking every possible step to keep their dominance in the market by employing a range of tactics and growth strategies. Companies and researchers are devising strategies to optimize flower quality and yield, considering the environmental impact of cut flowers.

List of Key Companies Profiled:

• Afriflora Sher
• Dümmen Orange
• Karen Roses
• MultiFlora
• Oserian
• Rosebud Limited
• Selecta one
• The Kariki Group
• The Queen's Flowers
• Washington Bulb Co., Inc.
• Other Prominent Players

Key Developments:

• Dummen Orange strategizes via collaborating with everyone involved in distribution and production to fasten the delivery process that is in line with current consumer trends to their clients. Based on their capacity to create varieties that combine breeding and marketing abilities, they also consider new goods and services with high added value.
• The Afriflora Sher sales team developed new, creative ideas  in the global cut flowers market while enhancing existing products. The business fulfils customized orders for customers. According to each customer's requirements, the woods are created exclusively for them, with as many activities as are practical already taking place in Ethiopia. This ensures that the flowers are delivered to the customer as soon as is practical while also saving money and time.
• The Karen Roses Company continued to actively support the way of life of the local community through social amenities, employment possibilities, and other ways via various CSR programs by using up to 70% of the district's companies both directly and indirectly. Over the past few years, the company has continually improved its ethical and environmental practices, which has resulted in the receipt of top-tier accreditations.

Segmental Overview

(Note*: We also provide granular level reports, made to sub-segment level or only for niche segments. Contact us, if you require more details.)

By Type

• Rose
• Chrysanthemum
• Carnation
• Gerbera
• Anthurium
• Orchids
• Gladiolus
• Tuberose
• Others

By Application

• Home
• Commercial
  • Restaurants & Cafes
  • Hotels
  • Airports
  • Wedding Destinations
  • Salon
  • Others

By Flower Color

• White
• Purple, Lavender or Blue
• Yellow or orange
• Red pink

By Distribution Channel

• Online
• Offline
  • Supermarkets and Hypermarkets
  • Specialty Store/Florists

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Qatar
  • Kuwait
  • Iraq
  • Madagascar
  • Kenya
  • Rest of Middle East & Africa
• Rest of the World