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The global false eyelashes market is expected to grow at a CAGR of around 7% during the forecast period 2021-2027. The market growth is attributed to growing usage of beauty products by different age groups along with rising demand for unique and customized looks.
False eyelashes are used to add volume and length to natural eyelashes with a transformational effect on face appearance. Eyelashes manufacturers are offering variety of false eyelashes with easy-to-use options. False eyelashes are available in the market in various styles, size, fibers, and colors, considering the product innovation, manufacturers are focusing on technological advancements in false eyelashes and are focusing on smart eyelashes which can be controlled with electronic devices such as lights, TV and a blink.
Geographical Overview of the Global False Eyelash Industry
The North America False Eyelashes market is projected to account for the largest share in total market revenue during the forecast period. The regional market dominance is attributed to increasing fashion and beauty care industry in the US and Canada. Also, growing influence of actors and social media influencers plays a key role in gaining the major market share in the global marketplace.
Increasing awareness related to availability of various types of eye makeup products, particularly for customized eye makeup products and changing beauty trends is contributing to the growth of the Asia-Pacific false eyelashes market during the forecast period. Companies are offering an innovative range of false eyelashes in the region with major contribution from China. Over the forecast period, increasing awareness of changing beauty trends and the availability of a wide range of products in the markets of the Philippines, South Korea, China and India among others, will drive the regional market growth. In beauty and personal care industry, the demand of product varies depending upon regional differences, for instance, for Asian women, especially East Asians, companies design different products from those of Caucasian women.
Acelashes, American Industries, Inc., Anr Lashes, Ardell Lashes & Beauty, Babil Lashes Factory Company, Blink Lash Store, Bio Takara, Dior Lashes, Emma Lashes, Estee Lauder Cos., Inc., Eyelashes World, Gianni Lashes, Galash, Goldlashes.com, House of Lashes, JTFIL Eyelashes, Lashestst BY Tsingtao Lashes, LOreal SA, PLUMAGE Products Co., Ltd., LVMH Moet Hennessy Louis Vuitton SE, Qingdao Elour Beauty, Qingdao Jaunty Sky Arts and Crafts Co., Ltd., Qingdao IMI lashes Co., Ltd., Revlon, Inc., Royal Korindah, Ulta Beauty, Inc. and XIZI LASHES are some major players included in the research study of the global lash extension market.
Companies are adopting various competitive strategies to cater majority of the market share in the global marketplace. Product launches, partnership and collaboration are some key strategies focused by companies in current scenario. For instance:
In September 2020: Jenna Lyons, a verified style icon and the former creative director introduced a beauty brand Loveseen. The brand is an inclusive line of false eyelashes with a range of 15 styles of false lashes in different colors, styles, lengths, and shapes.
In August 2019: Huda Beauty partnered with Kahlana Barfield Brown, Beauty Editor at Large and a former InStyle Fashion to create false eyelashes branded as ‘Kahlana #21’.
Segmentation Overview of the Global False Eyelash Market
By Product Type
By Material Type
By Service Provider
By Distribution Channel