To Get more Insights,  Request A Free Sample 

Market Dynamics 

Growing Muslim Population and Increasing Halal Consumption

The global halal beef market is being driven by the expanding Muslim population worldwide and the increasing consumption of halal meat. According to Pew Research Center, the Muslim population is projected to reach 2.2 billion by 2030, accounting for nearly 30% of the global population. This rise in the Muslim population is significantly contributing to the demand for halal beef, as it is a staple protein source in Islamic dietary laws.

Furthermore, the rising disposable incomes and improving standards of living in Muslim-majority countries are fueling the demand for halal products, including beef. For instance, in countries like Indonesia and Malaysia, where the majority of the population is Muslim, there has been a surge in per capita meat consumption. The increased purchasing power of consumers in these regions is driving the demand for high-quality halal beef products.

This driver is further amplified by the globalization of the halal food industry. The halal certification of products is increasingly recognized and sought after not only by Muslims but also by non-Muslim consumers who perceive halal products to be safer, healthier, and of higher quality. This has expanded the market for halal beef beyond traditional Muslim-majority regions, opening up new opportunities for market growth.

Rising Awareness and Demand for Ethical and Sustainable Meat

Consumers are increasingly concerned about the source of their food, animal welfare, and environmental impact. Halal beef market is perceived by many consumers as meeting these ethical and sustainable criteria.

Halal slaughter requires specific guidelines to ensure animal welfare, including the use of sharp knives and the absence of pre-slaughter stunning. These guidelines aim to minimize the pain and suffering of the animal during the slaughter process. This aspect resonates with consumers who prioritize ethical treatment of animals and drives them to choose halal beef products.

Additionally, the concept of "tayyib," which encompasses wholesomeness, purity, and quality, is an essential aspect of halal meat production. This includes factors such as the animal's diet, hygiene, and the absence of harmful substances. The demand for tayyib products aligns with the growing trend of conscious consumerism and the desire for clean, traceable, and transparent food.

Restrain: Supply Chain Complexity and Fragmentation

One of the significant restraints faced by the global halal beef market is the complexity and fragmentation of the supply chain. The production, processing, and distribution of halal beef involve multiple stakeholders, including farmers, slaughterhouses, certification bodies, distributors, and retailers, each with their own set of requirements and standards.

The lack of standardization and harmonization across different regions and countries poses challenges for market players in ensuring consistent halal certification and compliance. The varying interpretations and practices of halal certification may lead to confusion and distrust among consumers, impacting the market growth.

Moreover, the complexity of the supply chain can result in logistical difficulties, delays, and increased costs. Ensuring the integrity of the halal status throughout the supply chain, including traceability and preventing cross-contamination, requires significant investments in infrastructure, technology, and quality control measures.

The fragmentation of the supply chain also hampers economies of scale and efficiency, making it challenging for players in the global halal beef market to achieve cost competitiveness. Small-scale producers and limited access to modern technologies in some regions further contribute to the supply chain complexity and restrain the growth potential of the global halal beef market.

Segmental Analysis 

By Application 

By application, processed food segment is expected to keep growing at the fastest CAGR during the forecast period in the global halal beef market. The global Muslim population is increasing rapidly and is expected to reach 3 billion by 2060. As a result, the demand for halal food, including processed halal beef, is growing correspondingly. Quick-service restaurants (QSRs) and fast-food chains have been one of the largest consumers of processed halal beef. McDonald's, KFC, Subway, and others have opened halal outlets in regions with significant Muslim populations. For instance, McDonald's offers halal-certified burgers in countries like Malaysia, Pakistan, and parts of the UK. KFC has also introduced halal outlets in certain locations.

Upscale restaurants, particularly in major cosmopolitan cities worldwide, have begun incorporating halal options into their menus. They cater to the growing Muslim middle and upper class, tourists, and health-conscious non-Muslim patrons. The use of halal beef in diverse cuisines, from steak to Asian dishes, indicates an expanding market.

Many grocery stores and supermarkets, particularly in Western halal beef market, have started dedicating aisles to halal-certified products. This change has allowed food establishments to source processed halal beef more readily, thereby promoting its use. In addition to this, emerging markets, especially in Africa and Southeast Asia, have shown increased demand for processed halal beef. Restaurants in these regions are increasingly catering to this demand, contributing to the growth of the halal food market.

 To Understand More About this Research:  Request A Free Sample 

Regional Analysis 

The Asia Pacific region is the fastest growing halal beef market, driven by several factors, including a large Muslim population, increasing disposable incomes, and supportive government initiatives. 

The Asia Pacific region is home to the largest Muslim population in the world. According to the Astute Analytica, in 2022, the region had an estimated 1.2 billion Muslims, accounting for approximately 62% of the global Muslim population. This substantial Muslim population forms the core consumer base for halal products, including beef.

Economic growth and increasing disposable incomes in many countries across the Asia Pacific halal beef market have contributed to the growing demand for halal beef. As economies develop, consumers have more purchasing power, leading to increased consumption of high-quality protein sources like halal beef. For instance, countries such as Indonesia, Malaysia, and Pakistan have experienced significant economic growth, resulting in a rise in per capita meat consumption.

Governments in the Asia Pacific region have recognized the potential of the halal industry and have taken various measures to support its growth. They have implemented policies to promote the development of halal standards, certification bodies, and halal food infrastructure. For example, Malaysia has been proactive in establishing a robust halal ecosystem, including Halal Malaysia Certification, which has gained global recognition. The Indonesian government has also implemented initiatives to boost the halal industry, including the launch of the Indonesian Halal Certification Agency (BPJPH).

The Asia Pacific halal beef market attracts a significant number of international tourists, many of whom are from Muslim-majority countries. The growing tourism industry has led to an increased demand for halal food services, including halal beef, in hotels, restaurants, and airlines. Countries like Malaysia and Thailand have been popular destinations for halal tourism, offering a wide range of halal-certified dining options.

Halal certification and standards from the Asia Pacific region have gained international recognition, boosting consumer confidence and market growth. For instance, the Department of Islamic Development Malaysia (JAKIM) is a globally recognized halal certification body, ensuring the integrity and authenticity of halal beef products. This recognition has enabled exporters from the region to tap into global halal markets and expand their reach.

Recent Developments:

• May 2023: Crescent Foods, a leading provider of halal meat and poultry products, is planning to host its first informational webinar, titled 'Protein Perfection: Unpacking the Power of Halal.' The webinar aims to educate retail and food business professionals about the halal protein industry, Crescent Foods' operations, and effective strategies for merchandising and marketing products to the halal consumer.
• April 2023: The Commerce Ministry of India unveiled guidelines for the certification of halal meat products. Drafted by the Directorate General of Foreign Trade (DGFT), these guidelines aim to simplify the halal certification process for meat and meat products exported from India, thus boosting their international marketability.
• September 2022: BRF, a Brazil-based food company, sold its 49% stake in the SATS BRF Food joint venture in Singapore to SATS Food Services for $12.3 million. The unit, which specializes in halal and frozen meat products, has been renamed 'Country Foods' following the acquisition.
• October 2022: Brazilian food processor BRF SA announced its plans to establish a halal meat joint venture with Saudi Arabia's Public Investment Fund (PIF). This venture represents BRF SA's strategic move to strengthen its presence in the rapidly growing halal meat market.
• August 2021: American pioneer brand Crescent Foods launched a new hand-cut halal service. This service was introduced through a turnkey foodservice program across multiple colleges and universities in the United States, providing students with access to high-quality, halal-certified meat and poultry products.

Key Players in the Global Halal Beef Market

The halal beef market is a competitive landscape with various players striving to capture a larger market share. Some of the major players in the market are:

• Al Islami Foods (UAE)
• NH Foods Ltd. (Japan)
• BRF S.A. (Brazil)
• Cargill (USA)
• Tyson Foods Inc. (USA)
• Midamar Corporation (USA)
• Nema Food Company (USA)
• Halal Foods International (Pakistan)
• Cleone Foods (UK)
• DagangHalal Group (Malaysia)
• Other Prominent Players

Market Segmentation Overview:

By Application

• Fresh Food
• Process Food

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America