Indonesia Car Care Products Market is estimated to witness a rise in revenue from US$ 57.3 Mn in 2021 to US$ 73.5 Mn by 2027. The market is registering a growth at a CAGR of 4.2% during the forecast period 2022-2027. Car care products are essential at a point to keep the car running smoothly despite its age and condition. They are used for preventive measures and in a secure and usable order for vehicles. There are various kinds of car care products on the market that include wheel care, interior-exterior care, glass cleaner, paint restoration for older vehicles and many more. Moreover, there is a rise in the demand for car care products such as car polish and wax, trim cleaners and tire and rim protectors throughout the world as car care products assist in preserving the interiors of a used car, cleaning the outer body, extending the life of a vehicle and adding value to a used car. Improvement in car appearance, reduction in major breakdowns, and superior vehicle performance are some of the key reasons behind the rising importance of vehicle maintenance in recent times.

The major factors responsible for the growth of the Indonesia car care products market includes increase in sale of used cars and rising awareness regarding the vehicle maintenance. Used cars are also referred to as pre-owned cars that had one or more retail owners in the past. The used car market is served by unorganized players that include individuals, not organizations and various organized players such as Alibaba Group, eBay and Sun Toyota among others. Moreover, increasing importance and rising awareness regarding regular car maintenance of vehicles will drive the car care products market demand. Improvement in car appearance, reduction in major breakdowns, and superior vehicle performance are some of the key reasons behind the rising importance of vehicle maintenance in the recent times. Furthermore, development of anti-microbial car care and DIY products has provided ample of expansion opportunities to the market players. However, the usage of hazardous chemicals in car care products inhibits the growth in the car care products market as shampoos and foams, traffic film remover and acid wheel cleaner consist of strong acids and alkalis that can be a threat to users and can also damage the car paintwork if used in the wrong way. 

Report Summary

The study of the Indonesia Car Care Products Market considers various market determinants, industry value chain analysis and competitor analysis of the market. The report discusses the analysis of the car care products industry for the period 2017-2027, where the base year is 2021 and the forecast period is 2022-2027. The report provides a detailed analysis of the Indonesia Car Care Products Market across 8 Chapters and 95 pages. The report includes data presentation across 4 tables and 17 statistical figures.

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein bargaining power of buyers and competitive rivalry is high. 

The subsequent section provides details of the market analysis based on different segments such as product, application, packaging volume, retail channel and country. The report includes detailed study of value chain of the industry. It includes raw material suppliers, car care product manufacturers, distributors/market intermediaries and end users. The report also covers extensively about the key competitors in the market for car care products market. 

Impact of COVID-19 on Indonesia Car Care Products Market 

Due to the outbreak of the COVID-19 pandemic, lockdowns were imposed all around the nation, which included restrictions on auto beauty shops, service centers and garages, thereby affecting the consumption of DIFM car care products. But simultaneously, the use of e-commerce platforms by leading players to make the distribution of car care products during lockdowns. Hence, car owners started taking care of their vehicles with the help of DIY car care products from online platforms and demand for DIY products increased during the pandemic. Moreover, COVID-19 also increased the demand for internal hygiene of a vehicle for all the passengers. However, this pandemic decreased the overall demand of car care products.

Key Takeaways from the Indonesia Car Care Products Market

• Based on product, the car wax and polish segment hold the largest share in the Indonesia car care products market in 2021 owing to its wide usage for the protection of the exterior surface of the vehicle from stains & smudges. Whereas, microfiber cloth is expected to hold the highest CAGR over the forecast period. 
• In terms of application, the interior segment contributed the major share in the Indonesia car care products market in 2021 and is also anticipated to hold the highest CAGR over forecast period. The interior segment refers to car care products that are used to maintain the interior parts of a vehicle. 
• On the basis of packaging volume, the 501 - 999 ml holds the highest market share in 2021 because this range is a preferred option among individuals, small workshops and independent repair shops. Whereas, less than 250ml is projected to grow at the highest CAGR over the forecast period. Moreover, the growing trend of professional car washing services is expected to boost the growth of the segment.
• By retail channel, the offline segment contributed the major share in the Indonesia car care products market in 2021. Whereas, online selling segment in car care products market is projected to expand at the highest CAGR during the forecast period. 

Strategic Outlook of the Key Players 

• The 3M company focuses on innovation and development with applying low-cost material for improving its market presence in the global market.
• Autoglym quest for perfection began with eight pioneering car care treatments that breathed new life into tired bodywork and wheels. From original premises in welwyn garden city, autoglym quickly became a trusted name, finding a home on shelves across the nation’s car dealerships and garages.
• Illinois Tool Works efforts to improve the fuel efficiency, safety and quality of their cars and trucks. Their application knowledge and sophisticated manufacturing capabilities allow ITW’s automotive businesses to be adept problem solvers for automotive OEMs and tiers. Our work on next-generation charge ports is one of the many examples reflecting the new needs for both our OEM customers and consumers with new electric vehicle platforms.
• Simoniz USA Inc. helps to keep cars look the best by offering a wide range of innovative products and services that enhance both the experience and the finishing shine. Simoniz solutions help to build and maintain a successful car wash business by providing car wash equipment or products, professional detail training, or a comprehensive customer loyalty program.

Competitive Landscape

The key players in the Indonesia Car Care Products Market are 3M Company, Armor All, Autoglym, BULLSONE Co. Ltd, Cartec B.V., Chemical Guys, Illinois Tool Works, Jopasu India Pvt. Ltd., LIQUI MOLY GmbH, Simoniz USA Inc, SOFT99 Corporation, Sonax GmbH, Tetrosyl Ltd., Turtle Wax and WAVEX among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip of emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

Indonesia Car Care Products Market is segmented based on product, applications, packaging volume, retail channel and country. The industry trends in the car care products market are sub-divided into different categories in order to get a holistic view of the Indonesia marketplace. 

Following are the different segments of the Indonesia Car Care Products Market:

By Product segment of the Indonesia Car Care Products Market is sub-segmented into:

• Car Wash Solution/Liquids
• Car Wax & Polish
• Sprays
• Glass Cleaner
• Microfiber Cloth
• Others

By Applications segment of the Indonesia Car Care Products Market is sub-segmented into:

• Interior
  • Carpet & Upholstery
  • Leather Care
  • Vinyl, Rubber and Plastic Care
  • Air Freshener
• Exterior
  • Paint Care
  • Wheel & Tyre Care
  • Glass & Windshield Care
  • Seasonal Care Products

By Packaging Volume segment of the Indonesia Car Care Products Market is sub-segmented into:

• Less than 250 ml
• 251 - 500 ml
• 501 - 999 ml
• 1 L - 5 L
• Above 5 L
• Others 

By Retail Channel segment of the Indonesia Car Care Products Market is sub-segmented into:

• Online
• Offline
  • Vehicle Distributor/Brand Stores
  • Garages/Workshops
  • Spare & Parts Shops