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Market Dynamics 

Driver: Increasing Focus on Outdoor Living Spaces

Over the past years, there has been a noticeable change in customer tastes towards making attractive and functional outdoor spaces throughout the global lawn and garden consumables market. Homeowners, commercial property owners, and even urban dwellers are redirecting more of their time and resources to makeovers that turn their outdoor spaces into welcoming venues for relaxation, entertainment, and socializing. Several factors have fueled this trend. First of all, individuals are spending more time outdoors in order to live better lives. A well-kept lawn or garden is an oasis where people can go to improve their physical and mental wellbeing. As a matter of fact, 72% of homeowners think attending to their gardens is good for their mental state. The COVID-19 pandemic also heightened the importance of external spaces as people searched for safer alternatives to hang out with friends or family or enjoy themselves. Indeed, 42% of homeowners said they would spend more on outdoor living areas during a pandemic.

This rising interest in outdoor living led to increased demand for lawn and garden consumables market. Customers purchase fertilizers, soil conditioners, pesticides among other items that promote healthy growth and beauty in lawns as well as gardens. Sales growth for organic fertilizers has risen by 25%, due evidence that eco-friendly goods are becoming popular with its usage spikes. Many products used outside such as furniture have seen sales rise by up to 30%, thus creating demand on materials related to landscaping or accessories like lighting fixtures.

Challenge: Land Availability and Water Scarcity

Urbanization, population growth and expanding infrastructural development have led to less open spaces even in residential premises. By 2050, these urban areas are projected to accommodate about 68% of the entire world’s population hence reducing the space available for gardening tremendously. Land scarcity also affects homeowners as well as commercial property owners who desire to have or maintain lush green spaces. They have to use innovative methods such as container gardening, vertical gardening, rooftop gardens etc. in order to utilize their properties maximally. The trend is shown by the fact that USD1.6 billion was estimated as worth of vertical gardening systems’ market by 2025; this will be based on prevailing conditions of low garden space. Additionally, rooftop gardens have grown at a rate of 15% yearly in the cities lawn and garden consumables market.

Moreover, many regions are grappling with inadequate water supply. Regular watering for lawns and plants requires irrigation which is water consuming in nature thereby straining the already scarce resource leading to wastage. For instance, efficient water use is critical because almost every year around 40% of the world’s population suffers from shortage of it. As governments and environmental organizations embrace conservation practices there arise needs for lawn and garden consumables that would ensure proper utilization of water and reduce wastage. Drip irrigation systems are gaining popularity because they can save up to 50% more water than traditional methods do.

Both producers and consumers in the global lawn and garden consumables market are prioritizing sustainable irrigation systems, water-efficient products and minimize consumption when carrying out any activities that involve watering plants among other things done during gardening period. The need to conserve water will propel smart irrigation system market grow up to USD 2.5 bn until 2027 besides these issues mentioned earlier on in chapter two where drought-tolerant plant varieties were recorded to have increased by 20% over the last five years.

Trend: Growing Demand for Sustainable and Organic Products

There is a clear and obvious trend in the global lawn and garden consumables market towards demand for sustainable and organic products. The environmental impact of their activities has been given much attention by consumers, forcing them to opt to curb polluting the environment through eco-friendly gardening. Several factors are driving this trend. First, there is an increasing consciousness about the harmful effects of synthetic chemicals and pesticides on the environment as well as human health. For example, studies have revealed that up to 42% of biodiversity can be lost due to synthetic pesticides. To this end, people are turning to organic fertilizers besides using natural pest control methods or biodegradable materials while attending to their lawns or gardens. 

Also, global initiatives and regulations facilitating environmental conservation give credence to the emphasis on sustainable practices in the global lawn and garden consumables market. Governments globally are encouraging people towards eco-friendly gardening such as composting, rainwater harvesting, native plant growing etc. Rainwater harvesting systems can decrease water use even up to 50%. This makes it necessary for sustainable and organic lawn and garden consumables. Responding manufacturers have expanded their green product lines in order to cater for this trend. They include development of bio-based pesticides, environmentally friendly packaging materials among others. Bio-based pesticide market estimates show a CAGR of 14% from 2023-2030. Additionally, some certifications and labels which demonstrate that products are organic or sustainable are increasingly being used. Sales increased by a fifth with USDA Organic labelled products.

Segmental Analysis 

By Product 

In 2023, the lawn and garden consumables market was ruled by fertilizers which added US$ 7.41 billion to its revenues. These products are expected to dominate the market due to a number of reasons including growing interest in lawn and garden maintenance, requirement for nutrient-rich soil as well as increasing demand for ecological agriculture and organic fertilizers. Fertilizers are vital when it comes to taking care of lawns, gardens and plants by providing necessary nutrients in order for them to grow.

Organic fertilizers in particular have become popular as they are good for the environment and take time to improve soil health. For instance, the market for organic fertilizers is anticipated to hit $12.5 billion by 2025. Hence, their dominance is propelled by widespread use both in residential and commercial gardening activities that aim at making landscapes more alive. For example, in U.S., 78% households do some type of lawn or garden work indicating high utilization of these products. This has led to an increased demand for natural alternatives because people have been moving towards sustainable and organic gardening practices. The estimated CAGR of the global organic gardening market from 2023-2032 is 8.4%. Although fertilizers hold the largest share, other segments such as pesticides, seeds and mulch are also significant contributors. 

Manufacturers in the global lawn and garden consumables market have responded accordingly through providing eco-friendly options within their range of offerings such as organic fertilizers, bio-based pesticides among others environmentally conscious packaging solutions. Certifications and labels which show that goods are sustainable or organic are increasingly being accepted across the globe thus enabling consumers choose wisely what they buy into on the shelves today as well as find out where their entire requirements can be satisfied. This is why products marked by the USDA Organic label have experienced a 20% uplift in sales, suggesting that people are willing to trust certified goods.

By End Users 

The residential segment leads in the global lawn and garden consumables market, with a lucrative market potential amounting to US$ 9.72 billion in 2023. This continued dominance of the segment is expected to continue through the forecast period for several reasons, such as increased focus on home improvement, booming interest in gardening as a hobby and growing popularity of outdoor living spaces. The strong presence of households that are homeowners and their emphasis on maintaining beautiful lawns is why the residential segment dominates this industry. About 78% of Americans do some form of lawn or garden work, indicating great reliance on these consumables. Homeowners willingly invest in landscape maintenance and gardening to improve their dwelling’s curb appeal while also establishing outdoor recreational areas. For example, average American household expenditure on lawn and garden products comes at $503 each year.

Moreover, as the COVID-19 pandemic has shown how much time people have to spend outdoors for relaxation purposes, leading to an increase in gardening among residents, it is worth mentioning. The number of people engaged in gardening activities during pandemic rose up by 40%, added a significant fuel to the growth of lawn and garden consumables market. This surge has stimulated higher needs for lawn and gardens items hence seeds sales went up by 35%, while those of the garden tools grow by 23%. The move towards sustainable practices will see the organic fertilizer market grow to about $12.5 billion by 2025. On similar grounds, Global bio-based pesticide market is projected to grow at a CAGR of about 14% from 2024 to 2032.

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Regional Analysis 

In 2023, North America dominated the global lawn and garden consumables market and contributed a whopping US$ 8.23 billion in revenue. There are several factors that render North America’s position in this market strong, including high consumer awareness and interest in gardening and landscaping activities as well as favorable economic climate. One of the major drivers for the dominance of North America is a strong culture of home ownership and well-maintained outdoor spaces. In the U.S., 78% of households take part in lawn and garden activities indicating extensive use of consumables. An average American household spends $503 annually on lawn and garden products. Also, the region has different climatic zones starting from cold areas in Canada to hot regions in southern United States. This variation calls for an assortment of products that cater to various weather conditions such as cold-weather grass seeds or drought resistant plants which witnessed an annual growth rate of 5% and 7%.

The desire to create outdoor living spaces such as backyard entertainment areas and garden landscapes has led to increased demand for lawn & garden consumables. On top of this, higher levels of disposable incomes allow consumers to have more money towards their gardens thus stimulating further development. Moving into future, North America is expected to maintain its leadership position within the worldwide lawn and garden consumables market during forecast period between 2024 till 2032 with an anticipated CAGR of 3.3%. The continued dominance is because there are still ongoing investments being made into outdoor spaces with corresponding increase uptake by businesses on organic gardening practices coupled with new product lines introduced within the industry through innovation forums; like those already trending in organic fertilizers whose sales value targets up to about $2.8bn by year end 2026.

However, other regions are also growing while North America remains dominant. Europe has witnessed rising interest in urban gardening and there is emphasis on green spaces in urban planning, which has resulted in increasing demand for lawn care products in that continent. The European market for urban gardening products is expected to grow by 6% annually. In Asia Pacific alone, it has become a booming market due to quick pace of its urbanization process, the rise of middle-class population and the growing consciousness towards environment preservation. The lawn and garden consumables market in Asia Pacific is forecasted to witness a CAGR of 6.78% from 2024 till 2032.

Top Players in the Global Lawn and Garden Consumables Market 

• Agrium
• Ace Hardware
• BASF SE
• Bayer AG
• Central Garden & PET
• DLF seeds A/s
• Expoma company
• Simplot Company
• Sakata Seed Corp.
• Scotts miracle Gro
• Spectrum brands holdings inc.
• Other Prominent Players

Market Segmentation Overview:

By Product

• Seeds
• Fertilizers
• Pesticides
  • Insecticides
  • Fungicides
  • Herbicides
  • Others
• Others

By End Use

• Residential
• Commercial
• Industrial

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America