Online Music Education Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2031

Market Overview 

Global online music education market is estimated to generate a revenue of US$ 829.15 million by the end of the year 2031 from US$ 180.05 Mn in 2022 at a CAGR of 18.4% over the forecast period 2023-2031.

The online music education industry is a rapidly growing market, driven by number of factors such as increasing popularity of online learning, convenience and flexibility it offers, and the rising demand for music teachers. The market is segmented based on various factors such as type, instrument type, session type, organizer type, learner type, and region. This segmentation allows businesses to identify specific areas of growth and target their efforts accordingly.

One of the major drivers of growth in the online music education market is the increasing popularity of online learning. With the advent of technology, more and more students are turning to online learning as a medium to learn music. Online music education provides students with the convenience and flexibility to learn music on their own schedule and at their own pace. This has led to a growing demand for online music teachers and lessons.

Another driver of growth in the online music education market is the increasing demand for music teachers. With the rising popularity of music as a hobby, more and more adults are taking up music as a hobby. This has led to a growing demand for music teachers, both online and offline. Online music education provides an opportunity for businesses to tap into the growing demand for music teachers and capitalize on the growth potential of this market.

In addition to the above, the market for different instruments such as Piano, Guitar, Banjo, and Violin are also expected to grow in the coming years.

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Key Findings of the Global Online Music Education Market

• The threat of substitutes is relatively low, as there are no substitutes for online music education.
• Under the price analysis section, the report provides a cost comparison of music education across all types of demographics.
• Average cost of music education per subscriber in Europe ranges from US$ 25 to US$ 35.
• In contrast, the Asia Pacific online music education market holds the least market share, with average costs per subscriber ranging from US$ 16 to US$ 26.
• Companies such as Point Blank and Skoove have maintained their market positions, while Yousician has gained more market share in the last few years.
• The cumulative market share of the four major players is close to 20.4%, indicating moderate competition in the market.
• Some of the major players in the market include Yousician, TrueFire, TakeLessons, Berklee College of Music, Lessonface, Moosiko, MusicGurus, AAFT School, VIP Peilian, Skoove, Lessonface.com, Point Blank, Tonara, Coursera, Musitechnic, Udemy, and The Juilliard School.

Key Restraints Hampering Demand for Global Online Music Education Market 

• Lack of regulation and quality control in online music education
• Difficulty for students to discern the quality of their education due to unaccredited courses
• Limited funding for online music education programs impeding provision of high-quality education to all students
• Lack of face-to-face interaction in online music education hinders students who learn best through direct interaction with instructors and peers.

Regional Analysis of the Global Online Music Education Market

North America is the Largest Market 

North America holds the largest share of the global online music education market, accounting for 34.3% in 2022. The market was valued at US$ 60.9 million in 2022 and is expected to reach US$ 151.1 million by 2031, with a projected CAGR of 18.1%. The growth in this region is driven by the increasing adoption of smart devices among individuals and increased government funding in the education sector, which is encouraging market players to develop various online music learning platforms for students. The U.S. held the major share of 79.9% in the North America marketplace in 2022 and generated a market value of US$ 48.6 million in 2022.

Asia Pacific Online Music Education is Poised to offers Potential Growth Opportunities 

The Asia-Pacific region also holds significant potential for growth in the online music education market. Countries such as China, India, Japan, South Korea, and others have undergone significant transformation and digitalization in the education industry, resulting in an estimated CAGR of 19.6% during the forecast period. The surge in internet and smartphone penetration, coupled with the increasing demand for online education, has created a favorable environment for the growth of the online music education market in the region. Additionally, the rise in the number of online music schools, online music tutorials and the increasing number of online music teachers in the Asia-Pacific region has also been a factor driving the growth of the market in this region.

Global Consumer Analysis in Online Music Education Market 

Globally, the market recorded 6.93 Mn users in 2022, which is projected to grow at a CAGR of 17.7% during the forecast period. In terms of users, North America leads the global marketplace with 2.91 Mn users in 2022. However, Asia Pacific is forecast to record the highest CAGR of 19% followed by Middle East & Africa with an estimated CAGR of 18.3% in terms of users. This report offers valuable insights into the prospective global opportunities in the online music education market for businesses looking to tap into this growth potential. 

Moreover, the increasing popularity of online music education is expected to lead to the development of new business models, such as subscription-based services, pay-per-course models and freemium models, providing more flexibility and options for consumers. As a result, it presents a significant opportunity for businesses to diversify their revenue streams.

Market Segmentation Overview

By Instrument Type 

By instrument type, the online music education market is segmented into piano, guitar, banjo, violin, and others. Among the various instruments offered, piano holds the largest market share of 34.2%, driven by the growing demand from students and the introduction of new piano lessons by various universities and schools. The market for piano-based online music education was valued at around US$ 62.2 million in 2022, followed by guitar. However, the markets for other instruments such as banjo and violin are also growing at a steady pace.

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By Organizer Type 

The market is also segmented based on organizer type, with the market being primarily dominated by music schools and universities, followed by independent music teachers and online music platforms.

By Learner Type 

The online music education market is also segmented based on learner type, which includes students and professionals. The market is primarily dominated by students, who account for majority of the online music education market share.

List of Key Companies Profiled:

• Berklee College of Music
• The Juilliard School
• Lessonface.com
• Musika
• MusicGurus
• AAFT School
• VIP Peilian
• Skoove
• TakeLessons
• Point Blank
• Tonara
• Yousician
• Other Prominent Players

Segmentation Overview:

(Note*: We also provide granular level reports, made to sub-segment level or only for niche segments. Contact us, if you require more details.)

By Instrument Type

• Piano
• Guitar
• Banjo
• Violin
• Other

By Type

• Music History
• Musicology
• Theory
• Others

By Session Type

• Solo
• Group

By Organiser Type

• Schools
• Music studios/academy
• Professionals

By Learner Type

• Beginners
• Hobbyists
• Professional Musicians

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Spain
  • Russia
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Brazil
  • Argentina
  • Rest of South America