Online Tutoring Services Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2031

Market Scenario 

Global online tutoring services market is estimated to witness a rise in revenue from US$ 24,634.9 Mn in 2022 to US$ 1,40,501.0 Mn by 2031 at a CAGR of 26.1% during the forecast period 2023-2031.

This growth can be attributed to various factors, including the increasing adoption of technology in education, the rising demand for personalized learning, and the lack of access to quality education in many parts of the world.

One of the major advantages of online tutoring services is the convenience they offer to students. With online tutoring, students can choose their own tutors, subjects, and time and place of learning. This level of flexibility is particularly appealing to busy students who may not have the time to attend face-to-face tutoring sessions.

Online tutoring services market also provide an interactive and engaging learning experience for students. With digital and interactive tools, online tutors can deliver personalized and engaging content, making learning more accessible and enjoyable for students. The use of technology in online tutoring services has also enabled students to access resources and information that would not have been available in traditional face-to-face tutoring sessions.

Furthermore, the extent of online tutoring services demand varies between countries, cultures, and educational systems. While online tutoring has gained popularity in developed countries, it is increasingly being adopted in developing countries as well, where access to quality education is limited. This trend is expected to drive the growth of the online tutoring services market in the coming years.

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Market Dynamics 

Growing Demand for Personalized Learning and Convenience

Personalized learning has become an increasingly important factor in education, as students have different learning styles, preferences, and needs. Online tutoring services have become a popular option for students and parents seeking personalized and flexible learning experiences. The convenience factor of online tutoring services has also contributed to its growth. With the rise of remote learning, students can access tutoring services from anywhere, anytime, without the need to travel to a physical location. This has made online tutoring services particularly appealing to busy students and parents. A survey conducted by Pearson found that 81% of students who used online tutoring services cited convenience as a primary factor in their decision.

Lack of access to quality education to Drive Demand for Online Tutoring Services Market

Access to quality education is a significant issue in many parts of the world, particularly in developing countries. According to UNESCO, more than 260 million children worldwide are out of school, and many of those who do attend school do not receive quality education. Online tutoring services have emerged as a solution to this problem, as they provide students with access to experienced tutors and high-quality educational resources, regardless of their location.

The lack of access to quality education has also been exacerbated by the COVID-19 pandemic, as many schools were forced to close and students had to rely on remote learning in the global online tutoring services market. Online tutoring services have played a critical role in ensuring that students can continue their education during this challenging time. 

Furthermore, online tutoring services can be a cost-effective alternative to traditional tutoring services. Private tutoring can be expensive, making it inaccessible to many families. Online tutoring services, on the other hand, can offer more affordable options, making quality education more accessible to a broader range of students.

Major Challenges in the Online Tutoring Services Market 

• Lack of internet access in remote and rural places
• Barriers to the acquisition of the technologies and related software to access online learning material
• Poor digital literacy
• Need for quality instruction and resources
• Online classes need to be humanized, personalized, and individualized

Segmental Analysis of the Global Online Tutoring Services Market Report

By Type

In terms of type, the asynchronous segment held the largest share in the online tutoring services market in 2022. The majority of the online courses are asynchronous tutoring in nature, wherein prerecorded videos are put in by tutors and the tutor responds to a student's request for help, within 24-48 hours. Also, after watching the videos, the students can ask the tutor their doubts whenever they are online.

By Sales Channel

The educational institute segment is estimated to hold the largest market share over the forecast period in terms of sales channels. This growth is predicted to be fueled by the increasing number of educational institutes providing training for exam preparation and vocational training. With the rise of online education, educational institutes in the online tutoring services market are increasingly offering online courses and programs to attract more students. Online tutoring services have become a popular choice for educational institutes to supplement traditional classroom teaching, as they offer a more personalized learning experience and allow students to learn at their own pace.

By Industry

Based on industry, the blended segment dominated the online tutoring services market in 2022 and is anticipated to grow with the highest CAGR over the forecast period. Blended learning is a mix of both face-to-face teaching and online teaching, offering students the benefits of both traditional classroom learning and online learning. This type of learning is becoming increasingly popular as it provides a more personalized and flexible learning experience for students. The blended learning segment is expected to continue to grow as more educational institutions adopt this approach to teaching, and as online education becomes more prevalent.

By Education Level

By education level, the secondary education segment holds the largest market share in 2022. This can be attributed to the availability of more diversified tools for ICT-based distance learning such as online-class delivery, video conferences, and groupware-based instructions. Moreover, online environments for completion of courses, degrees, counseling, and tutoring are becoming more prevalent in secondary education across online tutoring services market. Online tutoring services are increasingly being used by students in secondary education to supplement their studies and improve their grades. These services offer a more convenient and flexible way to learn, allowing students to learn at their own pace and from the comfort of their own home.

By Subject/Skills

In terms of subject/skills, the STEM (Science, Technology, Engineering, and Mathematics) segment dominated the online tutoring services market in 2022. This is attributed to the prominence of online learning methods among high school students who are studying these subjects. The demand for STEM education is on the rise as it is essential for a wide range of careers, and students are turning to online tutoring services to supplement their studies and improve their grades. STEM-focused online tutoring services provide students with access to expert tutors who can help them better understand complex concepts and prepare for exams.

By Duration

On the basis of duration, the short-term segment is anticipated to hold the largest share in the online tutoring services market over the forecast period. Short-term courses are those that are completed in a shorter duration and are priced at a more affordable rate. They are popular among students who are looking to learn a new skill or improve their knowledge in a specific area. Additionally, short-term courses provide students with the flexibility to learn at their own pace, making them a popular choice for those with busy schedules. The demand for short-term courses is expected to continue to grow as more students look for flexible and affordable ways to learn.

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Regional Analysis 

By region, Asia Pacific accounted for the largest share of the online tutoring services market in 2022, and this trend is expected to continue over the forecast period. The increasing demand for online tutoring services in the region can be attributed to several factors, including the growing use of technology in education, increasing internet penetration, and rising awareness about the benefits of online learning.

In addition, the Asia Pacific region has a large student population, with countries like China and India having the largest number of students in the world. These countries have seen significant growth in their online tutoring services market, with several online tutoring platforms and providers emerging in recent years.

Moreover, the COVID-19 pandemic has further accelerated the growth of the online tutoring services market in the region. With schools and universities shut down for extended periods, online tutoring services have become the primary mode of learning for students. The pandemic has led to a surge in demand for online tutoring services, with many students and parents turning to these services to ensure continuity in education.

In terms of market size, China is the largest online tutoring services market in the region, followed by India, Japan, and South Korea. These countries are expected to continue to drive the growth of the market in the region over the forecast period.

List of Key Companies Profiled:

• Chegg Inc.
• TutorEye Inc.
• Tutor.com
• Varsity Tutors
• TakeLessons
• iTutorGroup
• Preply
• Wyzant, Inc.
• Ambow Education
• Other Prominent Players

Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip on an emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

Global Online Tutoring Services Market is segmented based on type, sales channel, industry, education level, subject/skills, duration and region. 

By Type:

• Asynchronous
• Synchronous

By Sales Channel:

• Private Tutoring
• International organization
• Educational Institutes
• Others

By Industry:

• Online
• Blended

By Education Level:

• Primary Education
• Secondary Education
• Others
  • Higher Education
  • Professional Education
  • Vocational Education
  • Others (veterans, senior citizens, specially needs)

By Subject/Skills:

• Competitive Exams (Test Preparation)
• STEM
• Business Studies (Accounts, Statistics & Analytics, Economics)
• Computer Science
• Music Instruments
• Languages
• Arts & Hobbies
• Others (Sports, special needs)

By Duration:

• Long-term
• Short-term

By Region:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Poland
  • Rest of Europe
• Asia Pacific 
  • China
  • India
  • Japan
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America