Smartphones Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

Global Smartphones Market is projected to witness a major leap forward in its revenue from US$ 273.9 Bn in 2021 to US$ 520.7 Bn by 2030. The market is registering a CAGR of 7.5% over the forecast period 2022-2030. In terms of volume, the market is registering a CAGR of 7.4% over the projection period. Smartphones are distinguished from feature phones due to their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), along with core phone functions such as voice calls and text messaging. The rise in popularity of touchscreen smartphones and mobile apps distributed via app stores along with rapidly advancing network, mobile processor, and storage technologies led to a convergence where separate mobile phones, organizers, and portable media players were replaced by a smartphone as the single device most people carried.

The growing impetus of the smartphones market is attributed to factors such as the increasing penetration of IoT and rapid technological advancement. Internet of Things (IoT) device allows to receive and transmit data via the internet using sensors, software, and other technologies. Smartphones are the most popular devices that use IoT data connectivity for various functions such as fitness tracking, GPS-based guidance, Wi-Fi (wireless fidelity), and Bluetooth connectivity. Furthermore, rapid technological advancements such as AI-enabled smartphones are triggering the market growth of smartphones. Companies such as Apple, Samsung, and Huawei have introduced smartphones with powerful AI chips that are capable of performing up to 5 trillion operations per second and are proven to use significantly lesser power. Moreover, 5G features in smartphones will further drive the market growth by improving network efficiency, faster communications, and effective data management. However, the health risks due to prolonged exposure to smartphones are hindering market growth. 

Key Insights of the Report: 

• The latest study published by Astute Analytica analyzes the Global Smartphones Market for the study period of 2017-2030; where historical years are 2017-2020, the base year is 2021, and the forecast period is 2022-2030.
• The research report offers a detailed study of market determinants including market drivers, restraints, opportunities, and trends; along with an attractive presentation in the form of impact analysis to gain a simpler and easy comparison view of all market determinants.
• The research study is a compilation of 35 chapters distributed across 617 pages with 273 lists of tables and 368 lists of figures.
• The market estimates are presented in terms of value (US$ Bn) and volume (Mn Units).
• Along with market estimations, the market study was conducted on the basis of various economic models such as PESTLE and Porter’s five force models.
• Detailed value chain analysis of the industry was conducted. It includes developers, assembling, marketing and distribution, retailers, and end-users.
• The competitive dashboard section includes analysis on the basis of the Concentration Ratio (CR), based on market size and market presence of key companies.

Key Takeaways from the Global Smartphones Market Report:

• Based on the operating system, Androids holds the highest share in the Global Smartphones Market in 2021 and is further estimated to continue its dominance over the forecast period. The growth of the Android segment is attributed to an increase in demand and supply of reasonably priced Android mobile phones. However, the iOS segment has the highest CAGR over the projection period as it provides better customer support with its dedicated support app & website, better app selection, and better data privacy & security as compared to other systems.
• By RAM size, the 4GB-8GB segment has the highest share in the smartphones market as greater RAM provides better performance. Also, this segment is ideal for gaming, multitasking, vlogging, and daily related work. The above 8GB RAM segment has the highest annual growth rate over the forecast period.
• In terms of generation, 4G has the highest share in the Global Smartphones Market in 2021, as the 4G data network has revolutionized the whole industry and became an integral part of everyone’s life.
• By screen size, the above 5.0" segment has the highest market share in 2021 and also has the highest growth rate over the forecast period. With bigger screens, video-chatting, and face time getting better, users can download an app enabling split-screen functionality, play games with better resolution & clarity, and can watch videos and photos with better composition.
• Based on the price range, the US$ 201 – US$ 500 segment has the highest market share in 2021 and also registers the highest CAGR over the projection period.
• In terms of distribution channels, the offline segment leads the smartphones market in 2021. The major factors like availability of offers, after support, and more personalized services, make offline channels hold the highest market share. The online segment has the highest CAGR over the forecast period due to the rise in digital literacy and the growth of e-commerce across the globe.
• Based on the brand, Samsung holds the highest share of 31% in the year 2021, whereas, VIVO holds the highest CAGR of the projection period owing to major offerings in the lower priced segment of the smartphone with rapid technological advancements and new features.
• The Asia Pacific dominates the Global Smartphones Market in 2021 and is further estimated to continue its dominance over the forecast period. Also, the APAC region registers the highest CAGR during 2022-2030. The growth in the APAC smartphones market is attributed to factors such as rising population, rising digitalization, improvement in telecom infrastructure, and rising disposable incomes in countries such as India and China.

Competitive Landscape

The key players in the global smartphones market are Apple, Samsung, Xiaomi, Oppo, Huawei, VIVO, Micromax Informatics Ltd., Panasonic Corp, HTC Corporation, and Nokia Corporation among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip on the emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview

The following are the different segments of the Global Smartphones Market:

By Operating System segment of the Global Smartphones Market is sub-segmented into:

• Android
• Windows
• iOS
• Palm OS
• Other (Sailfish, Tizen, and Blackberry OS)

By RAM Size segment of the Global Smartphones Market is sub-segmented into:

• Below 2GB
• 2GB-4GB
• 4GB-8GB
• More than 8GB

By Generation segment of the Global Smartphones Market is sub-segmented into:

• 3G
• 4G
• 5G

By Screen Size segment of the Global Smartphones Market is sub-segmented into:

• Below 4.0"
• 0"–5.0"
• Above 5.0"

By Price Range segment of the Global Smartphones Market is sub-segmented into:

• < US$ 100
• US$ 101 – US$ 200
• US$ 201 – US$ 500
• > US$ 501

By Distribution Channel segment of the Global Smartphones Market is sub-segmented into:

• Online
  • Brand Website
  • E-marketplaces
• Offline
  • Multi Brand Store
  • Brand Store

By Brand segment of the Global Smartphones Market is sub-segmented into:

• Apple
• Samsung
• Xiaomi
• Oppo
• Huawei
• VIVO
• Others

By Region segment of the Global Smartphones Market is sub-segmented into:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
• South America
  • Argentina
  • Brazil