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Teeth Whitening Products Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2031

Global Teeth Whitening Products Market: By Solution (Supplies/Material and Equipment/Device); Composition (Hydrogen Peroxide, Carbopol, Glycerine and Others); Treatment Option (In-office whitening, Professionally Dispensed Take-home Kits and Over-the-counter Products); Sales Channel (Offline and Online); End User (Dentist (Clinical use) and Household); and Region—Industry Dynamics, Market Size and Opportunity Forecast until 2031

  • Published Date: Mar-2023  |   Format: pdf  |  Report ID: AA0322179  | Delivery: 2 to 4 Hours
Teeth Whitening Products Market

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Report AttributeDetails
Market Size Value in 2022US$ 5,205.4 Mn 
Expected Revenue in 2031US$ 8,732.6 Mn
Historic Data2018-2021
Base Year2022
Forecast Period2023-2031
UnitValue (USD Mn)
Segments coveredBy Solution, Composition, Treatment Option, Sales Channel, End User, and Region
Key Companies                                                                BURST USA Inc., Burts Bees (CLX Group), Colgate-Palmolive, Davids Natural Toothpaste Inc, GlaxoSmithKline plc, Go Natural, Hello Products, Johnson and Johnson, Ludovico Martelli SpA, Mr. Blanc, Nu Skin, Proctor and Gamble, Supersmile, Ultradent Products Inc., Unilever, Go Smile, Other Prominent Players
Customization ScopeGet your customized report as per your preference. Ask for customization


Teeth whitening products refers to various chemical products which are used for the purpose of restoring the natural shade of the teeth or to whiten the tooth enamel.

The global teeth whitening products market is studied from 2018-2031. 

The growth rate of the global teeth whitening products market is 6.03%, with an estimated value of US$ 8,732.6 Million by 2031. 

Asia Pacific held the major share in terms of revenue in the global teeth whitening products market in 2022. 

Factors such as growing consciousness to have a healthier white smile and increasing awareness about oral health and hygiene and increasing influence of social media about esthetic drives the growth in the global teeth whitening products market.

Powder, strips, rinses, gels, floss, toothpaste, chewing gums, dental scalers, whitening kits and teeth bleaching machine are some of the most commonly used teeth whitening products in the marketplace.

Restrictions on usage of teeth whitening products is a restraining factor which inhibits the growth of the market during the forecast period.

Solution, composition, treatment option, sales channel, end user and region are the different segments of the global teeth whitening products market.

The supplies/material segment is estimated to project the highest market share during forecast period owing to the increasing adoption of products such as gels, powders and toothpaste among others for whitening of teeth.

Teeth bleaching machines have machine screens for monitoring and modifying setups, allowing for a dependable and simple tooth whitening operation, it can be laser or LED teeth whitening machines.

Italy is expected to project the highest CAGR in the Europe Teeth Whitening Products Market during the forecast period.

The key players operating in the market include Colgate Palmolive, Unilever, GloxosmithKline Inc., Proctor & Gamble and Johnson & Johnson among others.