Teeth Whitening Products Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

Global Teeth Whitening Products Market is estimated to witness a rise in revenue from US$ 4998.05 Mn in 2021 to US$ 8316.50 Mn by 2030. The market is registering growth at a CAGR of 6.03% during the forecast period 2022-2030. Teeth whitening is also known as cosmetic tooth bleaching and it is the most common cosmetic dentistry operation because it improves the appearance of stained or discolored teeth. Teeth whitening products refer to various chemical products which are used to restore the natural shade of the teeth or to whiten the tooth enamel. Whiteners work by penetrating the tooth enamel with bleaching chemicals and initiating a chemical reaction known as oxidation. For whiter teeth, oxidation breaks down the coloring substances deep within the pores of the enamel. Dentists utilize whitening substances that are more powerful than over-the-counter options and are carefully developed to reduce tooth sensitivity. 

The major factors responsible for the growth of the teeth whitening market include growing consciousness and awareness about oral health and hygiene and the increasing influence of social media on aesthetics. Worldwide consumers are becoming more aware to have a healthier and white smile which plays a very significant role in adding charm to their personality and this increased consciousness about oral health and hygiene. Moreover, tooth color is one of the most important factors determining satisfaction with a dental appearance which further leads to increasing demand for esthetic procedures, orthodontic treatment, and teeth whitening products. However, a wide array of products for teeth whitening are under restricted practices concerning their sale by manufacturers and brands, which inhibits the market growth. 

Report Summary

The study of the Global Teeth Whitening Products Market considers various market determinants, industry value chain analysis, and competitor analysis of the market. The report discusses the analysis of the teeth whitening products industry for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the Global Teeth Whitening Products Market across 27 Chapters and 359 pages. The report includes data presentation across 97 tables and 235 statistical figures.

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein the bargaining power of buyers and competitive rivalry is moderate. 

The subsequent section provides details of the market analysis based on different segments such as solution, composition, treatment option, sales channel, end-user, and region. The report includes a detailed study of the value chain of the industry. It includes raw material providers, technology integrators, manufacturers, distributors, and end-users. The report also covers extensively the key competitors in the market for teeth whitening products market. 

Further, apart from the regional analysis, the report also provides the regional analysis of the teeth whitening products market of ASEAN countries and others such as Malaysia, Singapore, and Thailand among others. 

Factors Impacting desirability of Teeth Whitening 

• A Brighter Smile
• Enhanced Self-Esteem
• Better Oral Health
• Precise Personalization
• Speedy Procedure
• Long-Lasting Results

Regulatory laws on Teeth Whitening Products worldwide

• European Union
• Cosmetic Regulation (EC) 12223/2009
• USA
• Federal Food, Drug, and Cosmetic Act (FD & C Act)
• Canada
• Canada’s Cosmetic Ingredient Hotlist
• Australia
• Guidelines by the Australian Dental Association (ADA)

Most popular teeth whitening options at an Affordable Cost

• Whitening Toothpaste and Rinses
• Chewing Gum and Whitening Strips
• Teeth Whitening Trays
• In-Office Dental Whitening Treatment

Key Takeaways from the Global Teeth Whitening Products Market Report

• Based on the solution, the supplies/material segment is contributing more than half of the market share and is expected to grow at the highest CAGR during the forecast period owing to the increasing adoption of products such as gels, powders, stripes, and toothpaste among others for whitening of teeth. Teeth-whitening strips are one of the most common techniques to whiten teeth.
• Based on composition, hydrogen peroxide is dominating the teeth whitening product market owing to its cleaning properties. Whereas, glycerine is expected to project the highest CAGR in the marketplace as it is completely risk-free. Glycerin is also used to suck water out of the enamel when mixed with carbamide peroxide to speed up the bleaching process.
• In terms of treatment options, the professionally dispensed take-home kits segment holds the highest market share in the teeth whitening product market owing to their increasing demand. Professionally dispensed take-home kits are a frequent method for patients to use professional-strength bleaching gel at home (for use at night or during the day).
• By sales channel, the offline segment dominated the teeth whitening products market. Whereas, the online segment is expected to project the highest CAGR during the forecast period due to the easy and quick accessibility of online purchases.
• In terms of end-users, the household segment is predicted to grow at the highest CAGR during the forecast period owing to the increasing adoption of teeth whitening products at homes, especially in developing nations.
• By region, the Asia Pacific region is expected to hold the largest market share and is also anticipated to witness the highest CAGR during the forecast period.  Mainly due to increased knowledge of dental aesthetics and the presence of various manufacturing plants of market players in the Asia Pacific region.

Competitive Landscape

The key players in the Global Teeth Whitening Products Market are Colgate Palmolive, Unilever, GloxosmithKline Inc., Proctor & Gamble, and Johnson & Johnson among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions to have a grip on emerging markets. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

Global Teeth Whitening Products Market is segmented based on solution, composition, treatment option, sales channel, end-user, and region. The industry trends in the global teeth whitening products market are sub-divided into different categories to get a holistic view of the global marketplace. 

Following are the different segments of the Global Teeth Whitening Products Market:

By Solution segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Supplies/Material
  • Powder
  • Strips
  • Rinses
  • Gels
  • Floss
  • Toothpaste
  • Sugar-free chewing gum
• Equipment/Device
  • Toothbrush
  • Teeth whitening pen
  • Tooth polisher cleaner whitener
  • Teeth bleaching machine
  • Teeth LED bleaching accelerator

By Composition segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Hydrogen Peroxide
• Carbopol
• Glycerine
• Others

By Treatment Option segment of the Global Teeth Whitening Products Market is sub-segmented into:

• In-office whitening
• Professionally Dispensed Take-home Kits
• Over-the-counter Products

By Sales Channel segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Offline
  • Medical Stores
  • Supermarkets
  • Others
• Online
  • E-commerce
  • Brand Website

By End User segment of the Global Teeth Whitening Products Market is sub-segmented into:

• Dentist (Clinical use)
• Household
  • Kids
  • Adults
  • Old Age

By Region segment of the Global Teeth Whitening Products Market is sub-segmented into:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Malaysia
  • Singapore
  • Thailand
  • Philippines
  • Indonesia
  • Vietnam
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of Latin America