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Inclination of students for adoption of online learning platforms and distant learning courses is estimated to have a positive impact on the adaptive learning software market in the forecast period

Astute Analytica delivers key insights on the Adaptive Learning Software Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2027. In terms of revenue, the global adaptive learning software market is estimated to expand at a CAGR of 21.8% during the forecast period of 2020-2027, owing to numerous factors, regarding which Astute Analytica offers thorough insights and forecasts in its report on the global adaptive learning software market.

The adaptive Learning Software market is seen to mark significant growth across the globe especially in countries like China, India, Brazil, the U.S., among others. A major reason for the whopping growth of the adaptive learning software market is due to student’s inclination towards the adoption of distant learning of executive learning programs. The trend of online classes has increased at a considerable rate due to the outbreak of the COVID-19 pandemic that resulted in the closing of all the public schools, colleges, and enterprises due to the emergence of lockdown. Additionally, increasing IT spending of educational spending and implementation of training sessions by the enterprises on the cloud has led to considerable growth of the adaptive learning software market internationally. The report analyzes the global adaptive learning software market and provides estimates in terms of revenue (US$ Mn) from 2017 to 2027.

Adaptive Learning Software Market – Growth Factors and Challenges

The education industry witnesses an increased adoption of e-learning due to its easy accessibility and high effectiveness. E-learning modules attract more users apart from regular campus attendees' students such as drop-outs, transfer learners, full-time employees, among others. These users are increasingly relying on E-learning training and education to upgrade their skills. The overall E-learning industry is estimated to cross $243 billion by the end of the year 2022. E-learning is gaining high growth due to the increasing penetration of massive open online course (hereinafter, MOOC) options. The MOOC enrollment data registered a substantial growth of 29% annually and in recent scenario approx. all top universities in the U.S. offer online courses. In 2019, the MOOC platform witnessed more than 110 million student’s enrollments with more than 13,500 courses from 900+ universities (Minimum 1 course from each university); from more than 30 e-learning platforms, EDx and Coursera are the main platforms to offer numerous courses in the English language with huge content diversity. Thus, to obtain thoughtful insights of the student enrolled in the course adaptive learning is implemented in E-learning. Additionally, the eLearning platform is easy with the work assigning and feasible when operating from remote locations.

Moreover, education institutes and organizations are rapidly moving towards cloud-based services to save an intensive IT infrastructure cost and boost the efficiency of operations. Major higher education institutions reported that their spending on cloud computing is witnessing growth and is anticipated that there will be ~60% of cloud-based higher education applications by 2021. Implementation of an online education system by the educational institutes is also estimated to be a cost-saving option, as it helps the enterprises/ the institution to save a huge amount. As per an estimation, if a college or an institute with approx. 6,000 students and 1,000 employees put the mentioned functions online, the whole system would cost $4,000-$7,000 annually. Estimates can vary widely on different factors, but the cost can reach up to millions for large institutions. Hence, increasing overall IT spending and a rising share of cloud spending in the IT budget of universities boost the adoption of cloud in educational platforms with a major focus on the higher education part. 

However, data privacy and threat related to security is estimated to cause hurdles in the growth of the adaptive learning software market. Nonetheless, Universities will most likely work with copyright laws of the chosen cloud vendors and that of the location where the vendors’ infrastructures are located.

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Adaptive Learning Software Market – Growth Pockets

The global adaptive learning software market, geographically, has been divided into North America, Europe, Asia Pacific, Middle East, Africa, and South America. North America's adaptive learning market has the highest share as compared to other regions, owing to the presence of many large players in the region. The region accounts for more than 34% share and will continue to dominate until 2025. The U.S. and Canada have the highest IT spending in the education sector. Spending on higher education in the U.S and Canada in 2018 was US$ 78 Bn and US$ 39.5 Bn, respectively. Additionally, many international IT organizations opting for E-learning in their training courses have a presence across the globe are headquartered in the US. Thus, the adoption of adaptive learning software is more in the country. The adaptive learning software market is at an emerging stage in countries like India and China. Hence, the region accounts for the highest growth rate of 26.6% over the forecast period. The number of students enrolled, and a number of universities are growing significantly in the region due to increasing GDP in the education sector.

Based on application, integrated learning management platforms are estimated to hold the highest share as they have all the perks of adaptive learning inclusive. However, analytics and insights are projected to have a higher growth rate due to the growing need for better assistance of teachers in online courses. Educational institutes are the end-user that will contribute maximum in the adaptive learning platform market due to the increasing adoption of E-learning platforms by students across the world. Enterprise end-users are projected to grow at a higher growth rate due to various trends of BYOD (bring your own device) to offices and online courses for the trainees in the enterprises. 

The report provides an in-depth segment analysis of the global adaptive learning software market, thereby providing valuable insights at the macro as well as micro levels. Analysis of major countries, which hold growth opportunities or account for significant share has also been included as a part of the geographic analysis of the Adaptive Learning Software market.

Adaptive Learning Software Market – What competitors are doing?

Key providers of Adaptive Learning Software, such as MCGRAW-HILL, Pearson International, John Wiley & Sons, Inc., Dreambox Learning, Fulcrum Labs, IMPELSYS, New Leaf Technologies, Smart Sparrow PTY Ltd., D2L Corporation, among others. Some key developments in the global adaptive learning software market are highlighted below:

  • In July 2020, D2L Corporation partnered with Microsoft to offer a course connector with Microsoft Teams and Brightspace as a learning platform. With the collaboration, the Brightspace users will be able to create private channels for course sections and link back to their course homepage through a tab in Microsoft teams.
  • In June 2020, Fulcrum Labs announced its partnership with the University of Utah’s Rocky Mountain Center for Occupational and Environmental Health with a key focus to train Utah state employers and employees with the objective of ensuring successful and safe reopening of businesses in Utah.
  • In February 2020Medscape Education has launched a new program designed to support health care professionals (HCPs) through a partnership with CO*RE, supported by an independent educational grant from the Opioid Analgesic REMS Program Companies (RPC) and powered by Realize it. This platform will help to identify the risks and benefits of opioid therapy.
  • In May 2019, DreamBox Learning launched a new version of Brightspace, Indigo which allows employees to take control of their own learning environment in a competitive global economy.
  • In February 2019, McGraw-Hill launched SmartBook® 2.0 as an addition to its McGraw-Hill Connect® learning platform. The product supports the algorithms that are built based upon advanced learning science principles to adapt to individual learner’s requirements and resolve knowledge gaps and increase learning efficiency by moving knowledge into long-term memory in a rapid manner.
  • In June 2018, Realizeit unveiled version 3.3 of its personalized learning and analytics platform, boasting new tools for creating and managing digital learning experiences.

Key players operating in the global adaptive learning software market are Emtrain, KITABOO, Instructure, Inc., EdSurge Inc., Kidaptive, Inc. The report all includes profiles of 17 players from the global ecosystem from a list of 50 vendors analyzed.

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