According to the study undertaken by Astute Analytica the global affiliate marketing platform market is anticipated to register a CAGR of 7.7% during the forecast period 2022-2030. The global affiliate marketing platform market was valued at US$ 19,217.4 Million in 2021 and is forecasted to reach US$ 36,902.1 Million by 2030.
Affiliate marketing is a sort of performance-based marketing during which a business rewards one or more affiliates for each customer brought by the advertising efforts of the affiliate. SEO (Search Engine Optimization), PPC (Pay per Click) advertising, e-mail marketing, content marketing, and display marketing are the regular advertising methods of the affiliates. Moreover, affiliate marketing is a performance-based platform and has become a renowned approach to drive sales and generate significant revenue online. Furthermore, low cost of start-up, low ongoing costs, less risk involved, flexibility, targeted traffic are some of the benefits of using affiliate marketers in businesses.
Factor such as generation of income and employment through affiliate marketing business models and cost-effective program for businesses drives the growth in the global affiliate marketing platform market over the forecast period. The growing awareness and adoption of income generation programs are bolstering the affiliate platforms market. Moreover, as affiliate marketing programs brings high commission to the marketers, it is equally embraced by various business owing to low-cost structure of the advertising the product. Furthermore, earning from environmental affiliate programs provides a lucrative opportunity in the affiliate marketing platform market. However, along with several benefits, affiliate marketing is not free from the existence of scams and fraud while promoting and involving the affiliate marketers into the program. Also, factors such as spamming, false advertising and click fraud issues are further hampering the market growth.
The affiliate marketing platform market was growing at a steady rate since the negative impacts of the coronavirus pandemic. During the onset of COVID-19, many people shifted towards a home-based source of income as they were bound with travel restriction across their areas, doe to which affiliate marketing platform market is witnessing a smooth growth during the study period.
Market Insights
Global Affiliate Marketing Platform Market Insights by Product
Based on product, the affiliate marketing platform market is segmented into cost per sale, cost per lead and cost per click. The cost per sale segment is estimated to project the largest market share and highest CAGR in the global affiliate marketing platform market over the forecast period as it offers higher affiliate commission and rates as compared to cost per lead or cost per click segment. Moreover, the high growth opportunity in cost per sale segment is because cost per sale is more publisher-focused and gives more control to the publishers as compared to cost per click segment.
Global Affiliate Marketing Platform Market Insights by Application
Based on application, the affiliate marketing platform market is bifurcated into physical products and virtual products. The virtual products segment dominated the affiliate marketing platform market in 2021 and is also projected to grow at the highest CAGR over the forecast period. Lack of shipping charges associated with virtual products attracts more customer. But the virtual product market can be highly competitive as compared to physical products because with virtual products there is no location restriction i.e., the products are present online to worldwide customer base.
Global Affiliate Marketing Platform Market Insights by Industry
In terms of industry, the affiliate marketing platform market is segmented into transportation, hospitality, healthcare, BFSI, entertainment and media, retail and e-commerce, consumer goods, ITeS, payment and ticketing, sales and marketing and others. The retail and e-commerce industry hold the largest market share in 2021 and is anticipated to project the highest CAGR over the forecast period due to the increase in number of online buyers. Most of the businesses use affiliate marketing platforms to drive additional sales, create online presence and generate online revenue. The high growth in the retail and e-commerce industry is mainly due to the shift of businesses to e-commerce platforms.
Global Affiliate Marketing Platform Market Insights by Channel
Based on channel, the affiliate marketing platform market is bifurcated into direct sale and distribution channel. The direct sale segment is estimated to have the highest market share 2021, and is expected to project the highest CAGR during the forecast period. Moreover, the lack of third party in direct sales channel between manufacturer and buyer attracts more manufacturer and contributes to growth in the market as these third party is entitled to some percentage of profits of the manufacturer.
Global Affiliate Marketing Platform Market Insights by Regional Outlook
By region, Asia Pacific is expected to project the largest share in the global affiliate marketing software market over the forecast period. Whereas, North America hold the highest market share in 2021 owing to development of new technologies and availability of highly skilled publishers in the region. The high market share of North America is also due to the presence of many affiliate marketing platform providers in the United States.
Competitive Insight
Global Affiliate Marketing Platform Market is highly competitive in order to increase their presence in the marketplace. Some of the key players operating in the global affiliate marketing platform market include Admitad, Affiliatly, Alibaba, Amazon, Inc., AWIN, Bluehost, CJ Affiliate, ClickBank, Converting Team, CrakRevenue, eBay Inc., Everflow, iDev Affiliate, Leaddyno, Leadpages, Omnistar Affiliate, Post Affiliate Pro, ReferralCandy, Refersion, ShareASale, Shopify Inc., Studiopress and Tradedoubler AB among others.
Segmentation Overview
Global Affiliate Marketing Platform Market is segmented based on product, application, industry, channel and region. The industry trends in the global affiliate marketing platform market are sub-divided into different categories in order to get a holistic view of the global marketplace.
Following are the different segments of the Global Affiliate Marketing Platform Market:
By Product segment of the Global Affiliate Marketing Platform Market is sub-segmented into:
By Application segment of the Global Affiliate Marketing Platform Market is sub-segmented into:
By Industry segment of the Global Affiliate Marketing Platform Market is sub-segmented into:
By Channel segment of the Global Affiliate Marketing Platform Market is sub-segmented into:
By Region segment of the Global Affiliate Marketing Platform Market is sub-segmented into:
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