The study undertaken by Astute Analytica foresees a tremendous growth in revenue of the market for Global Immune Products Market from US$ 16,955.1 Million in 2021 to US$ 28,996.3 Million by 2027. The market is anticipated to grow at a CAGR of 9.4% during the forecast period 2022-2027. The global immune health products market is driven by increasing prevalence of chronic illness and rise in number of online shopping, internet penetration has led to growth in demand for immune products.
Immunity boosting food products are also referred as immunity boosters, which are used to strengthen people’s bodily immune systems. In the immune health products market the individuals, hospitals and wellness centers are the prominent buyers of immune health products. In the recent years, supplement products such as vitamins, minerals, probiotics and herbal products have witnessed a high demand as they have a significant impact on enhancing the body’s immune system. Also, with the rising population, growing awareness related to health issues and changing lifestyle are further increasing the demand for immune health supplements that supports market growth.
Based on source, the plant-based segment is estimated to have the highest market share in 2021 primarily due to rise in demand for plant-based roots and tubers immune health products in the market. Also, the processed/packaged segment contributed the major share in the global immune health products market in 2021. On the basis of form, the powder segment is expected to project the fastest CAGR of 10.4% in the global immune health products market. By Type segment, vitamins segment contributed the major share in the global immune health products market in 2021 owing to increased awareness among individuals in personal fitness. Moreover, by function segment fitness contributed the major share in the global immune health products market in 2021 due to the rising interest for fitness among people. Furthermore, by distribution channel online stores segment holds the highest market share and is projected to grow at the highest CAGR during the forecast period due to rising internet penetration and progressions in the e-commerce shopping sites.
Market Dynamics and Trends
Drivers
The global immune health products market is driven by increasing prevalence of chronic illness and rise in number of online shopping, internet penetration has led to growth in demand for immune products. The market is driven by increasing prevalence of chronic disease such as Diabetes, cancer and heart disease. The immune system plays a vital role in many processes involving chronic disease. The rising prevalence of cancer is contributing to the growth of immune products market. Moreover, rise in number of online shopping and internet penetration has led to increase in demand for immune products. Increase in online shopping of medicines and health care product is popular due to the outbreak of COVID-19 pandemic. Online shopping is more convenient as compared to going to market at any store. People are involved more in online shopping due to comparative pricing, website availability, low pricing & discount offers, time saving, no crowd and safe payment thus contributing to the demand for online distribution channel segment.
Restraint
Rise in number of counterfeit drugs due to lack of knowledge, consumer purchase counterfeit drugs on internet and those drugs are neither effective nor safe to use. Therefore, rise in number of counterfeit drugs inhibit the immune health products market growth.
Regional Analysis
US holds a major share in terms of revenue in the North America Immune Health Products Market
Mexico is growing at the highest CAGR of 9.4% during the forecast period. Among the source, plant-based holds major share in term of revenue in the market during the forecast period. Based on processed type, processed/packaged segment contributed the major share in the North America market.
Poland is growing at the highest CAGR during the forecast period
Germany holds the major share in terms of revenue in the Europe Immune Health Products Market in 2021. On the basis of function, fitness holds the major share in the Europe immune health products market. Furthermore, metabolism is projected to grow at the highest CAGR 9.9% during the forecast period.
Semi-processed type in UK immune health products market is growing at a fastest CAGR during the forecast period
Based on type, vitamins segment contributed the major share in the UK market. Whereas, the omega-3 fatty acids in UK immune health products market are growing at a fastest CAGR of 9.9% during the forecast period. Among the source, plant-based holds major share in term of revenue in the UK immune health products market during the forecast period.
Tablets form segment contributed the major share in the Germany Immune Health Products Market
On the basis of function, fitness holds the major share in the Germany market. Moreover, metabolism is projected to grow at a fastest CAGR 9.2% during the forecast period. Whereas based on processed type, processed/packaged segment contributed the major share in the Germany market. Where, the semi-processed type in Germany immune health products market is growing at a fastest CAGR of 9.2% during the forecast period.
Based on distribution channel, Online Stores holds the highest percentage in France Immune Health Products Market
Among the source, plant-based holds major share in term of revenue in the market contributed 59.1% share in the France market in 2020. Additionally, the microorganism-based source is projected to grow at a highest CAGR of 10.1% during the forecast period. Based on type, vitamins segment contributed the major share in the France market. Where, the omega-3 fatty acids in France market are growing at a fastest CAGR of 9.9% during the forecast period.
Powder form segment is projected to grow at the fastest CAGR in the Southeast Asia market during the forecast period
Based on processed type, processed/ packaged segment contributed the major share in the Southeast Asia market. Where, the semi-processed type in Southeast Asia immune health products market is growing at a fastest CAGR of 10.8% during the forecast period.
Plant-based source holds a major share in term of revenue in the Japan Market in 2021
In form segment, tablets contributed the major share in the Japan immune health products market. Whereas, the powder segment is projected to grow at the highest CAGR 11.2% during the forecast period. On the basis of function, fitness holds the major share in the Japan market.
Based on type, vitamins segment contributed the major share in the China Immune Health Products Market
Based on type, vitamins segment contributed the major share in the China market. Where, omega-3 fatty acids in China market are growing at a highest CAGR of 12.1% during the forecast period. In form segment, tablets contributed the major share in the China immune health products market.
Competitive Landscape
The key players in the global immune health products market are Bayer AG, Herbalife Nutrition, Koninklijke DSM N.V., Glanbia, Plc, Amway Corp, Add Veda, Banyan Botanicals, GNC Holdings, Herbalife Nutrition, Nature’s Way and Source naturals among others. Global Immune Health Products Market is highly competitive in order to increase their presence in the marketplace.
Through extensive research, it is found that big players have adopted various competitive strategies such as product development and collaboration in order to have a grip in the stabilized global market scenarios. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.
Segmentation Overview
Global Immune Health Products Market is segmented based on source, processed state, form, type, function, distribution channel and region. The industry trends in global immune health products market are sub-divided into different categories in order to get a holistic view of the marketplace.
Following are the different segments of the Global Immune Health Products Market.
By Source segment of the Global Immune Health Products Market is sub-segmented into:
By Processed State segment of the Global Immune Health Products Market is sub-segmented into:
By Form segment of the Global Immune Health Products Market is sub-segmented into:
By Type segment of the Global Immune Health Products Market is sub-segmented into:
By Function segment of the Global Immune Health Products Market is sub-segmented into:
By Distribution Channel segment of the Global Immune Health Products Market is sub-segmented into:
By Region segment of the Global Immune Health Products Market is sub-segmented into:
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