Immune Health Products Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2027

Global Immune Health Products Market is estimated to witness a rise in revenue from US$ 16,955.1 Mn in 2021 to US$ 28,996.3 Mn by 2027. The market is registering growth at a CAGR of 9.4% during the forecast period 2022-2027. The global immune health products market is driven by the rising prevalence of chronic illness and growth in online shopping, internet penetration has led to growth in demand for immune products. Immunity-boosting food products are also referred to as immunity boosters, which are used to strengthen people’s bodily immune systems. Immunity boosting products refer to various health consumables products that are used for minimizing nutritional deficiencies in the body and enhancing immunity. In order to boost immunity, the body requires the intake or consumption of certain food that provides additional benefits to the body. They are also a crucial component of preventive healthcare as they aid in fighting infections and are believed to reverse the signs of aging in the body. Also, with the rising population, growing awareness related to health issues and changing lifestyle are further increasing the demand for immune health supplements that supports market growth.

The market is driven by the increasing prevalence of chronic diseases such as diabetes, cancer, and heart disease. The immune system plays a vital role in many processes involving chronic disease. Also, the rise in the number of online shopping and internet penetration has led to increasing in demand for immune products. An increase in online shopping of medicines and health care products is popular due to the outbreak of the COVID-19 pandemic. However, rise in the number of counterfeit drugs due to lack of knowledge, consumers purchase counterfeit drugs on the internet and those drugs are neither effective nor safe to use. Therefore, this rise in the number of counterfeit drugs inhibits the immune health products market growth. 

Report Summary 

The study of the global immune health products market considers various market determinants, industry value chain analysis, and competitor analysis of the market. The report discusses the analysis of the immune health products industry for the period 2021-2027, where the base year is 2021 and the forecast period is 2022-2027. The report provides a detailed analysis of the Immune Health Products Market across 20 Chapters and 273 pages. The report includes data presentation across 62 tables and 144 statistical figures.  

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein the bargaining power of buyers and competitive rivalry is high.  

The subsequent section provides details of the market analysis based on different segments such as source, processed state, form, type, function, distribution channel, and region. The report includes a detailed study of the value chain of the industry. It includes raw material producers, immune health products manufacturers, and distributors/market intermediaries. The report also covers extensively the key competitors in the market for immune health products market. 

Key Takeaways from the Global Immune Health Products Market Report 

• Based on the source, the plant-based segment is estimated to have the highest market share in 2021 owing to the rising demand for plant-based roots and tubers' immune health products. Also, the microorganism-based immune health products segment is expected to project the highest CAGR in the global immune health products market during the forecast period.
• On the basis of the processed state, the processed/packaged segment contributed the major share of the global immune health products market in 2021 due to the presence of major players in the marketplace who are offering processed/packaged products in the market. While semi-processed immune health products segment is expected to project the highest CAGR in the global immune health products market during the forecast period.
• Based on form, the powder segment is expected to project the fastest CAGR in the global immune health products market. Also, the tablets segment contributed the major share in the global immune health products market due to reasons such as long shelf life, low cost, and simple packaging of capsules and tablets.
• In type segment, vitamins segment contributed the major share in the global immune health products market in 2021 owing to increased awareness among individuals in personal fitness, thus leading to a greater demand for immune-boosting products that include vitamins, herbal extracts, probiotics, and other ingredients.
• On the basis of function, the metabolism segment is expected to project the highest CAGR in the global immune health products market during the forecast period. While the fitness segment contributed the major share in the global immune health products market in 2021.
• Based on distribution channels, the online store's segment contributed the major share in the global immune health products market in 2021 due to the rising internet penetration and progressions in the e-commerce shopping sites.
• By region, North America is dominating the immune health products market owing to the increasing prevalence of lifestyle diseases such as obesity and diabetes, coupled with growing awareness about self-wellness and health.

Competitive Landscape 

The key players in the global immune health products market are Bayer AG, Herbalife Nutrition, Koninklijke DSM N.V., Glanbia, Plc, Amway Corp, Add Veda, Banyan Botanicals, GNC Holdings, Herbalife Nutrition, Nature’s Way, and Source naturals among others. Global Immune Health Products Market is highly competitive in order to increase its presence in the marketplace. Through extensive research, it is found that big players have adopted various competitive strategies such as product development and collaboration in order to have a grip in the stabilized global market scenarios. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies. 

 Segmentation Overview 

Global Immune Health Products Market is segmented based on source, processed state, form, type, function, distribution channel, and region. The industry trends in the global immune health products market are sub-divided into different categories in order to get a holistic view of the marketplace. Following are the different segments of the Global Immune Health Products Market.

By Source segment of the Global Immune Health Products Market is sub-segmented into:

• Plant-based
  • Fruits
  • Vegetables
  • Herbs
  • Grains and seeds
  • Roots & Tubers
  • Ginger
  • Turmeric
  • Beetroot
  • Garlic
• Animal Based
  • White meat
  • Red meat
  • Fish & Crustaceans
  • Others
• Microorganism based
  • Kefir
  • Yogurt
  • Fermented Vegetables
  • Sauerkraut
  • Tempeh
  • Kombucha Tea
  • Kimchi
  • Miso

By Processed State segment of the Global Immune Health Products Market is sub-segmented into:

• Raw
• Semi-processed
• Processed/Packaged
• Frozen

By Form segment of the Global Immune Health Products Market is sub-segmented into:

• Tablets
• Powder
• Liquid
• Others

By Type segment of the Global Immune Health Products Market is sub-segmented into:

• Vitamins
• Minerals
• Probiotics
• Omega-3 Fatty Acids
• Phytonutrients
• Amino Acids
• Others

By Function segment of the Global Immune Health Products Market is sub-segmented into:

• Fitness
• Anti-inflammatory
• Digestion
• Metabolism
• Disease prevention
• Personal protection
• Others

By Distribution Channel segment of the Global Immune Health Products Market is sub-segmented into:

• Medical Stores
• Convenience Stores
• Supermarkets and Hypermarkets
• Online Stores
• Others

By Region segment of the Global Immune Health Products Market is sub-segmented into: 

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • The UK
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • Southeast Asia
• South America
  • Argentina
  • Brazil
  • Rest of South America
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA