Air purifier market was valued at US$ 17.62 billion in 2024 and is projected to hit the market valuation of US$ 31.85 billion by 2033 at a CAGR of 6.80% during the forecast period 2025–2033.

Worldwide, air purifiers are gaining traction and this is mostly attributed to the increase in urbanization and the increasing consciousness towards air pollutants. The year 2023 marked 7 million deaths due to air pollution around the world, as issued by the World Health Organization. That itself goes to prove how serious the air pollution problem is. Medical surveys reveal that over 1.2 billion people suffer from some sort of respiratory illness. This showcases the dire requirement of clean indoor spaces in the air purifier market. Dyson, Coway, and Philips, all leaders in the consumer electronics sector of the air purifier industry, have shown immense growth. Roughly about 2 million of the aforementioned innovative models of air purifiers have been shipped this year alone. Additionally, urban sprawl has led to over 5 million installations in fully developed cities of Asia, showcasing a shift in the approach to health matters.

Technologies powering this growth include HEPA filtration, activated carbon modules, and UV treatment units. In North America, True HEPA devices increased sales to a cumulative total of over 3 million units in 2023 demonstrating potent demand for eliminating particles from the indoor environment. Different classes of users, from home and office users to healthcare practitioners are increasing their level of adoption. In China air purifier market, annual shipments of air purifiers reached 1.8 million units within the Indian and 1.4 million and the United States 1.1 million with evidence of broad-based market acceptance. Uses range from basic household devices to sophisticated hospital grade systems as the need for devices lessening pollution from allergens microbes and volatile organics grows with rising pollution rates.

In addition, strong interest is witnessed in these countries seeking better health and improved indoor air quality. For instance, in 2023, over 2,500 corporate offices in Japan installed advanced filtration systems, which signifies a growing corporate interest in employee health improvement and investment in air purifiers. Additionally, Germany’s continuous industrial growth has also increased the use of purifiers among factories and in their surrounding neighborhoods. With the increase in IoT systems, there has also been a surge in over 600 new purifier models having integrated real-time air quality monitoring sensors and automated controls. Indeed, this reflects market’s innovative pace. By the year 2024, industry experts forecast that global sales will surpass 30 million units, fueled by the consistently unfriendly outdoor environment as well as growing consumer concern about health.

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Market Dynamics 

Driver: Intensifying Urban Congestion Driving Direct Need for Innovative Indoor Air Purification Solutions Worldwide Today

Millions of people now have to coexist in the middle of extreme traffic and decline in outdoor air conditions due to the rapid expansion of cities. Recent census records estimate a 400% increase in global metropolitan areas. At the same time, the World Bank has noted that over 70 million citizens in developing countries have now moved to urban areas, adding demand for cleaner environments. The expanding population has led to an increase in the Air purifier market expansion, which in return has had a negative impact on health factors such as the surrounding offices, schools, and residential areas. Nordic Medical Society released a finding that urban respiratory clinic visits increased to over 15 million in 2023. Reports have shown that busy metropolitans exceeded the safe level of PM2.5 by 16 micrograms per meter cube. 

The rise of compact apartments and co-living spaces intensifies the need for effective air purification, which in turn fosters the growth of the air purifier market. In excess of 2,800 micro-living units around the world are now incorporating integrated filtration systems, highlighting a shift in the industry towards embedded technologies. Many cities like Hong Kong, Singapore, and Sao Paulo are encouraging local builders to implement central air treatment systems in their projects. In turn, designers are developing new models that address these needs and are capable of capturing a wide range of airborne pollutants – from industrial emissions to traffic exhaust. Within this shifting urban landscape, air conditioners have transitioned from luxury items to essential medical devices. Experts anticipate the increasing investments in devices that provide adequate air quality indoors to be met with a constant increase in city dwellers. With more people moving into cities, the demand for advanced outcoming air purification solutions is set to remain at the peak of city development.

Trend: Active Integration of Smart Home Systems Steering Transformative Air Purifier Design Strategies and Adoption

In 2023, a report published stated that over 15 million households were part of the global voice-activated air purifier market. The growing use of smart homes is shifting the conversation around how people engage with air filter technology. The likes of Google Home and Amazon Alexa have reported over 2,000 new third-party skills to boost air purifier functions. This reveals the interest in integrated platforms. With the smartphone movement, data logging in real world became very popular. An estimated 800 models now enable real time air quality monitoring. While in some of the most populated cities like Los Angeles and Beijing, people purchased 2.5 million health tracking wearables to monitor their health on the go leading to a more holistic approach to medicine. Additionally, last year these smart home technologies developed over 500 pilot schemes aimed at remote monitoring of these devices. Last year, smart homes set standards for device diagnostics in Asia.

Following this trend, suppliers in the Air purifier market are developing devices which respond independently to user actions as well as pollution increases. Fan speed modulation devices linked to occupant presence and area air quality alarms have penetrated 1.2 million homes, facilitating a mid-point between comfort and social health requirements. Simultaneously, changes in the matrix of relationships between software companies and purifier hardware manufacturers led to the introduction of 300 new firmware revisions in 2023. These changes seek Ariticial Intelligence programmers specialized in deep learning, which can predict indoor pollution. More sophisticated devices will enable the ad-hoc optimization of filtration stage sequencing to prevent the introduction of pollen, chemical vapors, or heavy traffic emissions. With the changes occurring, the smart systems put in air purifiers actively responding to a rising demand demonstrates a new philosophy towards indoor wellbeing—one which advocates for active responsiveness combined with easy-to-use controls.

Challenge: High manufacturing costs inhibit pricing and impede broader market penetration

An important hurdle for the Air purifier market growth is the higher cost of production, which limits widespread use over a larger consumer base. A medical grade filter can cost an excess of $120. Such high prices increase the cost for businesses that provide equipment with a hospital-grade standard. In addition, some sophisticated air modules of ionization systems raise the price by an additional $40 which further increases the cost of advanced systems. Moreover, specialized assembly lines for these components cost as much as $25 per hour. For skilled operators with intricate detachable components of these systems, this is a high cost. Calibration of sensors can also be very expensive. For one plant, the cost can be around $60,000. Sensor calibration requires a lot of money as the company needs to accurately assess the level of contaminants in the system. Lastly, certain aspects of compliance with rules can also prove to be expensive. Each of the ten different standard documents can cost in thousands of dollars in processing and approval. All these costs affect the final retail price. As a result, consumers who are cost-conscious will either postpone their buying or settle for cheaper options that conventional filters may not accommodate.

The intricacies begin with rending costs and abiding by certification requirements but do not end there. The wait time for some of the critical control modules in the Air purifier market is up to six months because of the global shortages of semiconductors, causing the production schedules to stagnate and the storage overhead costs to increase. These practices, especially Inherently PuriPhos® – which are critical for maintaining target depletion over a number of different batches - can cost up to USD 50,000 a year due to the excessive testing that is required. For devices equipped with UV-C, each individual specialized bulb costs around $25, which increases the overall cost of the manufacturers that prefer a higher degree of disinfection. Building a new purifier can cost up to $300,000 in research and development for a new prototype since a lot of money spends on designing, engineering and validation of performance. 

Segmental Analysis 

By Technology 

The HEPA (High-Efficiency Particulate Air) technology is the most widely used air purification technology, claiming more than 35% share of Air purifier market. The sale of HEPA based purifiers increased by close to 1.2 million units from January to June in 2023, due to the expansion of indoor air quality regulations in the USA and Germany. During 2023, first quarter, Dyson reported that more than 600,000 units of HEPA filters were shipped to hospitals and offices globally. Such extensive and continuing use in the health care sector as well as in the corporate offices suggests broad tapering. Also, in March 2023 Dyson rolled out its new line of air purification products which are combined with the newly developed HEPA filters. The next generation HEPA filters are capable of blocking and capturing as small as 0.1 microns. With particles of such lay efficiency these filters should prove vital in restoring the image and reputation of many offices already battered by COVID-19 and aid in preventing the harmful bacteria from infesting any of these environments.

As HEPA technology continues to advance, it is expected to continue leading the Air purifier market in the coming years. IQAir reported in a press release from June of 2023 that its new HyperHEPA filters capture ultrafine particles with a diameter of up to 0.003 microns which is especially needed for regions that are affected by wildfire smoke. Philips also spent over US$ 100 million for the development of HEPA filter noise reduction and extension of the HEPA filter lifetime. During May 2023, a new self-sterilizing HEPA filter which neutralizes specific bacteria and viruses within 90 minutes of contact was introduced by Panasonic and has garnered huge interest from schools and hospitals. Patent filings also remain high: in the first half of 2023, more than 800 applications for patents related to HEPA were filed around the world, indicating the persistent drive for cleaner air in indoor environments and confirming that this method of filtration will continue to be developed in conjunction with air purifier technology.

By Product 

The portable or ‘standalone’ air purifiers dominates the Air purifier market with over 40% share thanks to their design and lower costs. Recently, a March 2023 consumer insight report noted that these products recorded sales of over 4.5 million in North America in six months alone, exceeding the sales of AC units and even fixed streamer filtration solutions. Similarly, Dyson, Coway and Levoit launched 15 standalone upgraded models in the first half of 2023, all geared to various household space and budget requirements. The Retail Intelligence Organization reported that, during Q2 2023, out of ten air purifier shoppers online, seven turned to purchasing portable air purifiers due to their ease of installation. Furthermore, Blueair, while announcing their Report, claimed that their Blue Pure 411 linehad surpassed their estimates by over 300,000 units in just three months. This proved their consumers eagerness towards strong filtration solutions paired with versatile use.

Rising concern over air quality in small households, especially in urban regions coupled with the better understanding of what triggers allergies has paved way for an increase in the demand for portable air purifier market. According to a polling conducted in May 2023, 65% of users stated that the primary reason for preferring portable air purifiers is the ease of transferability between different rooms. Additionally, Xiaomi’s Mi Air Purifier range surpassed 1 million in global shipments by August 2023, displaying a noticeable trend towards the purchasing of compact smart version models. Furthermore, during the back-to-school campaign, Best Buy increased the stock of portable air purifiers by 40%, which clearly means that parents and students generate sufficient need for on-the-go filtration. Furthermore, in June 2023, Philips launched portable purifiers in collaboration with some luxury hotels confirming that the independent use of these filters has gained popularity in both commercial and residential areas.

By End Users

Commercial customers like offices, healthcare, universities, and other hospitality establishments are on top of the Air purifier market contributing to almost 50% of air purifiers' installations globally. Per the International Association of Clean Air Equipment Suppliers, in the first quarter of 2023, 2.9 million commercial-grade purifiers were deployed in Asia and Europe, showing the scale of a company's usage. Among those deployments, hospitals constituted 900k, as per a study by Healthcare Analytics in March 2023, signifying the averting of infection risks and enhancing air quality the health sector greatly demands. Corporate offices are no exception too: In April 2023, 300,000 advanced air purifier systems orders were confirmed to be placed by Honeywell for work place uses motivated by employee safety measures. On the other hand, 800 thousand purifiers were bought by US universities through spring semester 2023 indicating a shift of focus on ex staff and students to infection free atmospheres.

The firm driven factors of the global market of air purifiers is best illustrated by the following. Jones Lang LaSalle put across that from 2022 to 2023, there was a 20% increase in energy efficient building certifications, many of which require stringent indoor air quality as a basic standard, which is crucial market getting factor. Marriott and Hilton hotel chains, for example, together purchased 600,000 units of air purifiers and completed installations by Q2 2023. This heavily advertises guest wellness as an important factor of attraction. Large Tenders fuel growth in commercial sections too. For instance, Panasonic’s US$150 million contract announced in June 2023 for integrated filtration solutions used in government offices and school systems. Likewise, IQAir also reported in July 2023 that their enterprise solutions aimed at fortune 500 companies attracted unprecedented demand from sponsors interested in improving the buildings airborne viral load. These factors of health, regulation, and company responsibility form a strong reason as to why commercial buyers lead the air purifier market.

By Distribution Channel

Even with the conveniences that come with online shopping, on-site methods remain the preferred method of purchase for most customers in the air purifier market due to trust and the ability to test the item before purchasing. According to the Retail Analysis Council, air purifiers brick-and-mortar sales in the US were about 5.2 million units in the first half of the year which means that customers are okay with cherry picking devices for their houses. Best Buy and Costco also raised their stock of devices in the second quarter of 2023 by over 20% compared to the previous period of time, indicating that there is still demand for the display of products in the retail area. Home Depot type businesses also had an over 300,000 unit increase in May 2023. Proving, that being able to see, touch, and compare the models before making a decision is important for most consumers. This attitude is especially notable in regions where immediate product access is a priority for consumers.

The offline air purifier market growth is particularly fueled by in-store technical knowledge, demo sessions, and personal consultations. According to an Astute Analytica survey done in March 2023, 60% of the respondents in the USA noted that they relied significantly on the information provided by the in-store expert before settling on a unit. For instance, between January and June 2023, Lowe’s did 700,000 live demonstrations that bolstered trust amongst undecided customers. On the other hand, Dyson reported in April 2023 that pilot test exhibits in shopping malls provided a facelift for on-the-spot banners that resulted in a 15 times better conversion rate than the online adverts. Moreover, some air purifier brick-and-mortar stores also offer same day setting up or installation services which come in handy during desperate times like local fires when there is a dire need for uncontaminated air. Proving to be necessary, the Consumer Goods Forum confirmed in July 2023 that physical stores around the globe ordered 2 million more units of purifiers which indicates the still great demand in the market.

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Regional Analysis 

Due to the unique intersection of regulatory policies, environmental issues, and social awareness, North America control over 30% market share in Air purifier market. There were over 50,000 wildfires reported across the United States in 2023 alone, which didn’t help the particulate matter situation. The American Lung Association suggests that roughly 137 million people live in places which experience air levels routinely classified as dangerous. In the region, surveys of consumer behavior show that the average air purifier has been reported to run for six hours a day, increased apprehensions towards indoor pollution. The asthma and allergy foundation of America reports an average of 5,000 visits to the emergency room a day because of asthma issues, which explains the dire situation with air pollution. Also, an updated report by environmental protection agency claimed that indoor air quality might have over 188 pollutants, which demands technologies with superior filtration systems. Lastly, almost 100 new air quality bills were proposed in several states in 2022 to fix volatile organic compounds and fine particulate matter which shows recent growth in this demand compared to earlier.

Primary in this shift are the states, whose policies and active consumer culture have led to the North America’s supremacy in the air purifier market. In twelve states, schools are equipped with high efficiency filtration systems due to stricter indoor air quality codes ensuring that local manufacturers as well as global players have to perform to their highest capabilities. Spending by the healthcare sector for pollution related smog induced respiratory diseases soared to around four billion dollars in 2023, which shows how costly poor air is for the economy. At the same time, over two million home improvement projects undertaken this year included air quality specific improvements which indicates a change in how homeowners are thinking. In 24 metropolitan areas, auxiliary tax or energetic credits have been issued in order to spur the use of purifiers with HEPA filters as a baseline. This will speed up the pace of these appliances adoption on a national scale. Additionally, R&D departments in many large corporations have been obtaining patents for new technology for sensors and ionization, showing stronger innovative spirit. These varied forces coming from stakeholders within the United States, coupled with changing consumer trends, provides the nation a crucial position in sustaining North America's leadership position in air purifier market.

Top Players in Air Purifier Market

• Daikin Industries Ltd.
• Honeywell International Inc
• LG Electronics Inc.
• Whirlpool Corporation.
• Panasonic Corporation.
• Koninklijke Philips NV.
• Dyson (Weybourne Holdings Pte. Ltd.)
• IQAir
• Blueair
• Other Prominent Players

Market Segmentation Overview:

By Technology

• HEPA Technology
• Activated Carbon Technology
• UV Technology
• Negative Ion
• Ozone Technology
• Dehumidifiers

By Product Type

• Portable/ Standalone Purifiers
• In-duct Purifiers
• HVAC Devices
• Cooling Type
• Unitary air conditioners
• Chillers
• Room air conditioners
• Coolers
• Others

By End User

• Residential
• Commercial
  • Hospitality
  • Retail
  • Healthcare
  • Real Estate
  • Education
  • Enterprises
  • Indoor Recreation Facilities
  • Gyms/Spas
  • Others
• Industrial
  • Automotive
  • Manufacturing
  • Energy
  • Chemicals & Pharmaceuticals
  • Construction
  • F&B production
  • Other

By Distribution Channel

• Online
  • Brand Website
  • eCommerce Platform
• Offline

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America