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The global market for home automation in 2023 was valued at US$ 112.7 billion and is expected to reach a market valuation of US$ 715.6 billion by 2032, growing at a CAGR of 22.8% during the forecast period 2024–2032.
Over the past few years, the world has witnessed a significant change in consumer spending, preferences, adoption trends, and technological advancements. This has resulted in significant shifts within the home automation market. For instance, in the U.S., 46% of consumers increased their spending on home technology in 2022, with smart TVs (55%) and security systems (23%) seeing the most significant uptick. These figures reveal a fundamental shift toward more connected, convenient, and secure living environments as homes transform into places where people work, study, relax and play. One byproduct of this shift has been consumers' interest in purchasing more smart devices that integrate into broader systems such as Amazon Alexa or Google Home Assistant. This trend has fueled demand for new products like smart speakers; in fact, research from International Data Corporation suggests that worldwide shipments of these devices will grow from about 124 million units in 2019 to around 200 million by 2023.
As per our recent forecast, roughly 20% of households around the global home automation market will be equipped with smart home technologies by this year's end. This suggests that millions who do not yet own such innovations are likely to purchase them soon. Wherein, the largest share of investment into smart home appliances will go toward security system devices ($19.4 billion), reflecting homeowners' growing concern for privacy and property safety amidst rapidly advancing digital technologies. Smart appliances (50%), lighting (41%) and voice control (36%) followed security system devices as the most adopted smart home devices. The growing desire for convenience — especially in the kitchen, where many consumers have focused their purchasing power in recent years — is a driving force behind these adoption rates.
However, the cost of smart home products remains prohibitive for a large portion of consumers. More than half (57%) of Americans without smart devices said they did not perceive any need to purchase them. This figure can be misleading, however, because it does not necessarily reflect a lack of knowledge about these innovations or their potential benefits; rather, it suggests that non-adopters believe the cost outweighs the value.
Key Findings in the Global Home Automation Market
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Driver: Surge of IoT Connectivity Driving Global Home Automation Market
The global home automation market is currently experiencing a transformative era largely fueled by IoT (the Internet of Things). IoT's integration into home automation has not only reshaped convenience and efficiency but also introduced an infinite number of possibilities for homeowners and businesses alike. The deep penetration of IoT technology into home automation is also seen through the growing number of connected devices households are implementing; another report estimates that by 2025 there will be approximately 75.44 billion IoT connected devices globally, up from 30.73 billion in 2020.
The rise of consumer preference towards smart homes with IoT devices is helping the home automation market thrive further. As per a recent survey conducted by Astute Analytica, around 47% of households located in “mature markets” will own a minimum of one smart home device by 2022. This trend towards tech shows how the IoT is shaping what consumers want out of their house. Energy efficiency, an important aspect of modern life, is an area where IoT is doing great things as well. In fact, according to the American Council for an Energy-Efficient Economy (ACEEE), IoT-enabled home automation can decrease energy consumption in households by up to 10%. This statistic does not only show why we need to be using this technology but also gives us insight into its power in promoting sustainable living practices.
Integrating AI with IoT for home automation is allowing household environments to be smarter and more intuitive than ever before. Our analyst states that AI in home automation could bring up to $15.7 trillion into the global economy by 2030. This duo is making it easier for electrical systems around your house adapt at an alarmingly quick rate based on what you need.
Trend: Voice Control System Integration and Adoption
Voice control technology has taken over the market and changed user interaction with smart devices forever. On top of just improving the user experience, providers like Amazon and Google have made voice assistants household names. eMarketer says that The United States should hit roughly 125 million voice assistant users by close of business this year which would account for almost 40% of our population! That alone tells you how fast voice control has gained popularity in the home automation market but there’s also compatibility benefits too. Our study predicts (with a high level of confidence) that there will be over 8 billion digital voice assistants being used worldwide within three years from now. At the end of last year there were only about 2.5 billion of them being used and we already thought that was a lot! Needless to say, voice assistants are making our lives better. Not only have people found comfort in using their voice but they’re also comfortable spending money on it. A survey showed that in the year 2023, voice shopping is projected to hit $20 billion in sales. This number skyrocketed from only $2 billion four years ago in 2018.
However, the global home automation market is at risk of being limited as the concern for user privacy rises. Consumers are beginning to be afraid of what companies will do with their personal information and data. It also makes sense, a survey showed that 33% of consumers in America are concerned about this. But why? Well, the fear of data breaches and unauthorized access of someone’s personal information is enough to worry anyone. Such an event would not only compromise the security and privacy of individuals but could also cause harm to them. Because of this, Americans are hesitant to adopt these technologies, as they believe their data will end up being public anyways.
Kaspersky recently conducted a study which found that nearly 40% of smart homes are vulnerable to cyberattacks. With such an alarming statistic it’s no surprise privacy concerns have grown so much among consumers. The fact that hackers can easily get into people’s houses and mess with their systems or even steal their personal information has people on edge about integrating these technologies into homes. Astute Analytica analysts released a report stating that if these concerns continue then we should expect less than a 5% annual growth rate in terms of adoption rate for smart home techs.
The hardware segment currently holds on to 59.1% of the market share within the global home automation market making them dominate over other segments. This dominance can be attributed primarily because it’s where the foundation for any home automation system is built from; including sensors, controllers, switches etc. Additionally, the growing desire for integrated and advanced home systems have caused there to be a major surge in smart home device adoption. To make matters even better for hardware, there’s also been an increase in continuous innovation and development of more sophisticated and user-friendly products.
Looking at the horizon, the services segment of the home automation market is expected to grow at an astonishing CAGR of 24.04%. Its rise can be attributed to the increase in demand for professional services such as system integration, maintenance and support. As home automation systems get more complex, so does the expertise needed to ensure seamless operation and integration of different components. Additionally, consumers are beginning to lean towards personalized home automation solutions that fit their individual needs and preferences which bolsters the demand for specialized service offerings. The growing expectations from consumers for smarter, more efficient, and connected homes drive the expansion of both hardware and service segments.
The wireless segment in the home automation market is not just leading but also evolving rapidly with over 66.23% of its market share. The preference for wireless technology is a direct result of the growing need for flexibility, scalability, and ease of installation. Also, they’re a lot cleaner looking since they don’t need extensive wiring making them easy choices during retrofit projects or even new builds with heavy wiring restrictions. This segments growth has been propelled by advancements in communication technologies like Wi-Fi , ZigBee , Z-Wave ,and Bluetooth all of which make inter-device communication easier offering users a way more interconnected home automation ecosystem experience. With the compatibility these systems have with other devices and platforms it significantly enhances user experience which pushes consumer preference towards “wireless only” products.
The wireless segment's future growth is anchored in continuous technological innovation and is projected to grow at a CAGR of 23.2%. Currently, we are in an era where new protocols are being developed everyday that’s why you always see updates pop up on your phone; this will help us create better security systems alongside penetration into IoT (internet of things) being integrated into home automation allowing even faster more reliable communication capabilities especially when paired with 5G technology. As it continues to develop, you’ll likely see homes become more advanced secure and interconnected.
When we look at the applications, energy management segment holds 36.89% of the global home automation market. Its dominance is rooted in the increase in emphasis on energy efficiency and sustainable living around the world. Home automation systems in energy management play a crucial role in reducing energy consumption and minimizing environmental impact. As more households grow aware about the steep costs of running a home this has helped consumers monitor and control their energy usage actively leading to significant cost savings and enhanced energy efficiency.
On the other hand, entertainment segment is expected to grow at the highest CAGR of 23.2% in home automation due to consumer lifestyle, where entertainment and connectivity are a big part of the house. With the rising adoption of entertainment systems, it’s easy to see why this market segment is expected to grow so much. Technological advancements also increase customer experience, such as high-definition audio-visual systems, streaming services, and voice-controlled entertainment systems.
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The Asia Pacific region is dominating the global home automation market with a 43% share. This rise can be attributed to countries like China, India, Japan, and South Korea and their technological advancements. They are set to grow at a CAGR of 23.3%, pulling them further away from North America. Today, it comes in second place behind Asia Pacific. With the United States leading the charge with Silicon Valley playing a huge role in research and development activities.
Both China and India have contributed to this unexpected surge from Asia Pacific. China has over 800 million internet users alone while India sits at around 560 million. Urbanization rates have been skyrocketing across Asia as well - projections show that by 2030 almost 55% of Asias population will live in urban areas. Being both the world's most populous country and global manufacturing hub, China leads the home automation market too. The Chinese government’s push for smart cities and IoT (Internet of Things) integration into daily life has catalyzed adoption of home automation systems. In 2021, China accounted for approximately 30% of the global smart home devices market which highlights its importance to this industry.
India represents a massive potential market with its booming middle class and rapid urbanization rate as well but they’re not far behind with these stats either! Despite having lower numbers than both China and Japan, India is projected to grow at a CAGR of over 20% from 2024 to 2032 themselves! Initiatives such as “Digital India” campaign implemented by Indian government aim to enhance nation’s technological infrastructure thereby facilitating growth of home automation market. And it does not stop there because consumers within this country are also starting see more benefits from having smart homes while also owning more smartphones that are connected to the internet.
Japan's contribution towards Asia Pacific's climb in the market is characterized by advanced technology and an aging population that’s in search of convenient smart solutions. Japan's demand for energy-efficient and eldercare-related home automation technologies power up its own internal growth contributing towards this trend as well. Corporations like Panasonic Corporation (PC) (6752.T) have been integrating AI and robotics into their standard house products targeting both domestic and international markets. For more context on the importance of this - Japan's Society 5.0 initiative is a central policy goal which envisions societal transformation through digitalization has been set to create a "Super Smart Society".
Major Players in the Global Home Automation Market
Market Segmentation Overview:
By End User
By Building Type
By Construction Type
By Distribution Channel
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