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The India Greenhouse Horticulture Market is estimated to witness a rise in revenue from US$ 190.84 Mn in 2021 to US$ 271.25 Mn by 2030. The market is registering a CAGR of 4.19% during the forecast period 2022-2030. In terms of volume, the market is registering a CAGR of 3.37% during the forecast period 2022-2030.
Greenhouse horticulture is also known as protected cropping as it provides a customized growth environment to the plants. Crops are protected from extreme weather conditions, rodents, pest and diseases as they are grown in a controlled environment in greenhouse horticulture. Moreover, greenhouse horticulture is hi-tech farming technology that ensures the production of any crop or plant at any place round the year and provides better income to farmers. Horticulture is the principal agricultural sector responsible for delivering fresh produce to markets and shelves.
The major factor responsible for the growth of the India greenhouse horticulture market includes robust increase in population and food demand and rising entrepreneurship under horticulture due to government intervention. The enormous increase in Indian population is constantly increasing the demand of food and is leading to adoption of various advancements for production of more food and meeting the demand in the economy. Moreover, development of new greenhouses is heavily subsidized in India by the government which is supporting the farmers to invest in the greenhouse technology that are serving them with better earnings prospects. Also, various increasing technological advancements in greenhouse horticulture is aiding the food production. However, the major reason that restrains the farmers from deploying the greenhouse farming technology is its high fixed and maintenance cost round the year. The cost depends utterly on the type of greenhouse structure and technology used such as polyhouse, low tunnel, polyhouse, shade net and mulch.
The study of the India Greenhouse Horticulture Market considers various market determinants, industry value chain analysis and competitor analysis of the market. The report discusses the analysis of the greenhouse horticulture industry for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the India Greenhouse Horticulture Market across 10 Chapters and 135 pages. The report includes data presentation across 23 tables and 28 statistical figures.
The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein bargaining power of buyers and competitive rivalry is high.
The subsequent section provides details of the market analysis based on different segments such as covering material, crop type, greenhouse type, technology, application and country. The report includes detailed study of value chain of the industry. It includes raw material suppliers, production, distribution and end users. The report also covers extensively about the key competitors in the market for greenhouse horticulture.
Impact of COVID-19 on India Greenhouse Horticulture Market
The sudden emergence of the COVID-19 pandemic prompted the installation of rigorous lockdown regulations in various countries, leading in the temporary halt of numerous agricultural activities and thus restraining overall growth in the greenhouse horticulture business.
The typical food supply system has been disrupted and altered by COVID-19. Infections, quarantine measures and limitations have caused delays in the delivery of agricultural inputs, the absence of seasonal laborers, non-harvesting of crops, product accumulation and distribution grid disruption, resulting in food shortages in grocery shops. As a result, the issues could arise at any point along the food supply chain, disrupting the normal flow of food and services from primary production to final consumption.
During the COVID-19 pandemic, there was a fall in demand for cut flowers, ornamental plants, trees, and bulbs, indicating that the sanitary situation had an influence on the horticulture sector. The limits on foreign flights and cargo movement had a significant impact on supply chain logistics. Moreover, in a sanitary strategy plan, horticulture production chains should evaluate the possibility of enforcing urban and peri-urban production areas.
Latest Technologies for Horticulture in India
Protected cultivation and drip irrigation
Shelf-life preservation and market linkage
Key Takeaways from the India Greenhouse Horticulture Market Report
Technological Advancements of Greenhouse
The key players in the India Greenhouse Horticulture Market are Godrej Agrovet Ltd., UPL Ltd., Goodricke Group Ltd., Tata Coffee Ltd., Kaveri Seed Co Ltd, Keventer Agro Ltd., Raghuvansh Agrofarms Ltd, Tropical Agrosystem India (P) Ltd., Vanashree Agriculture Private Limited, Corteva Agriscience India Pvt Ltd, East West Seed India Pvt Ltd, Ebro India Pvt Ltd, EI Dupont India Pvt Ltd and Cargill India Pvt Ltd among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip of emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.
India Greenhouse Horticulture Market is segmented based on covering material, crop type, greenhouse type, technology, application and country. The industry trends in the greenhouse horticulture market are sub-divided into different categories in order to get a holistic view of the Indian marketplace.
Following are the different segments of the India Greenhouse Horticulture Market:
By Covering Material segment of the India Greenhouse Horticulture Market is sub-segmented into:
By Crop Type segment of the India Greenhouse Horticulture Market is sub-segmented into:
By Greenhouse Type segment of the India Greenhouse Horticulture Market is sub-segmented into:
By Technology segment of the India Greenhouse Horticulture Market is sub-segmented into:
By Application segment of the India Greenhouse Horticulture Market is sub-segmented into:
Greenhouse horticulture is also known as protected cropping, it can alter environmental parameters such as light, humidity, temperature and carbon dioxide (CO2) emissions and protect the crops from adverse weather, pests and diseases.
The interiors are constructed with various materials such as glass, hard acrylic plastic, polyvinyl chloride and polycarbonate in order to maintain a slightly warmer temperature inside than the outside.
Crops such as pepper, colour capsicum, tomato, cucumber, lettuce, dutch rose, herbs and strawberry are commonly grown in greenhouses.
Poly house technology of greenhouse horticulture decreases dependance on rainfall and makes the optimal use of existing land, labor and water resources. Thus, increases production capacity by reducing crop time.
The expected growth rate of the India greenhouse horticulture market is 4.19%, with an estimated value of US$ 271.25 Million by 2030.
Factors such as robust increase in population and food demand and rising entrepreneurship under horticulture due to government intervention drives the growth in the India greenhouse horticulture market during the forecast period.
The sudden emergence of the COVID-19 pandemic lead in temporary halt of numerous agricultural activities and thus negatively impacting overall growth in the greenhouse horticulture business. The typical food supply system has been disrupted and altered by COVID-19.
Based on covering material, India greenhouse horticulture market is segmented into plastics, glass, polyethylene (PE) film, polycarbonate, acrylic and other.
High fixed and maintenance cost in greenhouse cultivation is a restraining factor which inhibits the growth of the greenhouse horticulture market during the forecast period.
The ornamental segment is expected to project the highest CAGR over the forecast period owing to the increasing demand for ornamental plants.
Covering material, crop type, greenhouse type, technology and application are the different segments to invest in over the assessment period in the India greenhouse horticulture market.
Increasing technological advancement under horticulture sector provides a lucrative growth trend in the India greenhouse horticulture market.
Fixed Cost and maintenance cost are involved in the greenhouse cultivation.
The key players operating in the market include Godrej Agrovet Ltd., Tata Coffee Ltd., Kaveri Seed Co Ltd., Raghuvansh Agrofarms Ltd., Tropical Agrosystem India (P) Ltd., Corteva Agriscience India Pvt Ltd., East West Seed India Pvt Ltd., Ebro India Pvt Ltd., EI Dupont India Pvt Ltd. and Cargill India Pvt Ltd. among others.