24/7 Customer Support

Influencer Marketing Platform Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2031

Global Influencer Marketing Platform Market: By Component (Software and Services; By Function - Search, Discovery & Onboarding, Campaign Management, Influencer Relationship Management, Risk & Compliance, and Others); Subscription Plan (Basic, Pro, and Enterprise); Enterprise Size (Large Enterprises, Medium-sized Enterprises, and Small & Micro Enterprises); Industry (Retail & E-commerce, Consumer Goods & Services, Healthcare, Banking, and Others); and Region—Industry Dynamics, Market Size and Opportunity Forecast till 2031

  • Published On: 09-Mar-2023  |   Format: pdfpowerpointexcel  |  Report ID: AA0322164
    Delivery: 2 to 4 Hours
Influencer Marketing Platform Market

View Full Infographic


Report AttributeDetails
Market Size Value in 2022US$ 10.5 Bn
Expected Revenue in 2031US$ 118.0 Bn
Historic Data2018-2021
Base Year2022
Forecast Period2023-2031
UnitValue (USD Bn)
Segments coveredBy Component, By Function, By Subscription Plan, By Enterprise, By Industry, By Region
Key Companies                                                   Activate, Affable Technologies, Inc, Anymindgroup (CastingAsia, Moindy), AspireIQ, BrandBassador, Brandwatch, BuzZoole, ChtrBox, CollabAsia, CreatorIQ, FYI (For Your Influence), Grin, Impact Tech, Inc., Other Prominent Players
Customization ScopeGet your customized report as per your preference. Ask for customization


Global Influencer Marketing Platform Market was valued at US$ 10.5 Bn in 2022.

Global Influencer Marketing Platform Market is estimated to expand at a CAGR of 30.81% over the forecast period 2023-2031.

The growing impetus of the market is attributed to the customers’ shift towards video-based content across the OTT space.

Emergence of influencer networks is a key trend in the influencer marketing platform market.

The lack of capabilities to measure campaign effectiveness hampers the market growth.

The influencer marketing platform market is segmented based on component, function, subscription plan, enterprise size, industry, and region.

The major industries in the influencer marketing platform market are retail & e-commerce, consumer goods & services, healthcare, hospitality, and tourism among others.

Software component dominates the influencer marketing platform market in 2022.

Large enterprises have the highest share in the influencer marketing platform market in 2022.

Consumer goods & services the highest end user industry in the influencer marketing platform market.

North America dominates the global influencer marketing platform market.

The key players dominates the global influencer marketing platform market are Activate, Brandwatch, CreatorIQ, Grin, and Impact Tech, Inc. among others.