4.1. Industry Value Chain Analysis
4.1.1. Platform Provider
4.1.2. Content Creator
4.1.3. Promotions and Monetization
4.1.4. Social Media Users
4.2. Industry Outlook
4.2.1. Share of digital advertising spend by industry
4.2.2. Average payment to different types of influencers on various social media platforms
4.2.2. Adoption of Influencer Marketing
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Price Trend Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Mapping