Global Internet Advertising Market (By Platform- Mobile, Desktop & Laptop; By Advertising Model –CPM (Cost per mile/ thousand), Performance, Hybrid; By Ad Format – Search, Banner, Video and Others(Classifieds, Lead Generation, Audio); By Enterprise Size (Large Enterprise, Small Enterprise, Medium-Sized Enterprise); By Industry Vertical ( Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom and Others); By Region – (Asia Pacific, North America, South America, Europe, MEA) – Industry Dynamics, Market Size, and Opportunity Forecast to 2027
- Published On: 26-Jul-2021 | Format:
| Report ID: AA0721082
The Global Internet Advertising Market is expected to grow from $345.33 billion in 2020 to $1,503.20 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 24.7% during the forecast period 2021-2027.
The market has been segmented into Platform, Ad Format, Enterprise Size, Industry Vertical, and Region. The growth rate in revenue and CAGR is attributed to factors such as increasing usage of smartphones, high-speed internet, increase in time spent online has increased boosted the scope of internet advertising globally.
The report details an in-depth analysis of the Global Internet Advertising Market for the period of 2017-2027. Various market determinants, activities of key players, and impact of the technological advancement over various industry verticals were considered while compiling the research report. The research report offers global and regional market figures and segments therein. The Internet Advertising research report was segmented into 20 chapters, totaling more than 300 pages, with 73 extensive data tables and 137 figures. The study offers historic data and offers market forecasts with comparative data presentation for the segments analyzed.
Technological advancements in the advertising space aim to reduce time and cost by freeing up advertisement departments that are required to develop and manage various ad campaigns. Machine learning, Artificial Intelligence, Augmented reality (AR), Voice-based Systems, and Virtual reality (VR) are being actively used by major players on their advertising platforms. As per the Interactive Advertising Bureau (IAB), nearly 20% of the digital advertising business is carried out by one machine interacting with another, and that number is increasing significantly. Various advertising platforms, such as Google and Facebook have seen an increase in the adoption of automation technologies. Automated internet advertising has offered benefits to advertising such as efficiency, scale, and cheap cost which boost the growth of the global internet advertising market.
The proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are cumulatively supporting the global internet advertising market growth over the future period. The increasing usage of smartphones facilitates key companies in the market to develop smartphone advertising solutions. As per the report published by Internet Advertising Revenue in 2018, advertising delivered on smartphones accounted for about 65.1% of the total advertising revenue. In addition, the report also stated that the revenue for mobile advertising increased by 28% between 2018 and 2019.
The Global Internet Advertising Market research report offers a detailed overview of the industry value chain, regional market opportunity, industry competitive structure, market dynamics, regional market opportunities, and key market determinants. The research report starts with a research framework that includes the research objective, product overview, and snapshot of market segmentation, followed by Research Methodology and Executive Summary as the introductory chapters. The executive summary gives a brief overview of the Global Internet Advertising Market. It includes the summarised information of leading segments and players that are expected to shape the global marketplace in the future period. The section offers a 360-glance of the market with the representation of market revenue for the study period. In the succeeding sections, the research report focuses on the value chain, parent market outlook, PESTLE analysis, Porter’s Five Forces Analysis, market dynamics, COVID-19 impact, and Competition Dashboard. The report also explains the demographic study that impacts the overall market structure consists of developers, integrators, third-party suppliers, and end-users.
Report Scope
The report provides a detailed and comprehensive study of opportunities in the Global Internet Advertising Market. Regions analyzed in the market are Asia Pacific, Europe, North America, South America, and Middle East & Africa. The report identifies the Asia Pacific to be the fastest-growing region with a compound annual growth rate of 27.1% and North America as the leading region in terms of the highest market share.
The Global Internet Advertising Market report includes an analysis based on the following segments By Platform, By Advertising Model, By Ad Format, By Ad Type, By Enterprise Size, and By Industry Vertical. The segments include more extensive insights into the growth trends for each category.
COVID Impact Analysis
The study provides a comprehensive review of the pre-and post-pandemic impact analysis. During the COVID-19 situation, the market is projected to gradually gain pace through strategic execution. Analysts have evaluated the changing nature of the global internet advertising market segments, changing investments patterns, and tracking innovation in recent times. The research report includes a list of strategic initiatives taken by the companies in recent years along with the ones that are expected to happen in the foreseeable future. The report includes the study of the market under four timelines i.e., Pre-Covid, Short-Term, Mid-Term, and Long-Term.
Report Glimpse
Increasing adoption of social media across the globe over all the industry verticals with new and technological advancements with the availability of automated advertising platforms has led to the tremendous growth of the internet advertising market throughout the forecasted period. Sponsored content and ads on social media are effective methods to promote business and brands in countries like Japan where social media penetration is more than 65% of the population. The average time spent was very less in Japan as compared to other countries, however, the Covid-19 pandemic has increased the usage by +30%. Out of increasing digital marketing activities in Japan, more than 50% share is captured by social media platforms. In fact, Japan has observed a great rise in the number of social media influencers in 2019 and continues to see this trend in 2021. Apart from investing in a well-known celebrity endorsement for advertisement, brands are shifting towards choosing social media influencers. This marketing strategy helps the brands to flourish in small communities as well.
Competitive Landscape
The competitive landscape section of the Global Internet Advertising Market covers detailed company profiling of the leading companies. More companies can be added to the profiling section on request.
Details covered for these players include- Business Description, Company Financials, Key Details, Strategy Outlook, List of Products, Recent Developments. The players profiled in the report are Adobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc. Facebook, Inc., Google LLC, Hulu LLC, International Business Machines Corporation, Microsoft Corporation, Twitter Inc., Verizon Communication Inc., and Other Prominent Players.
The competitive landscape section includes insights into the shareholding of top vendors in the global marketplace, allowing readers to comprehend product development trends and shift in consumer preferences.
Segmentation Overview of the Global Internet Advertising Market
By Platform
- Mobile
- Desktop and Laptop
By Advertising Model
- CPM (Cost Per Mile/ Cost Per Thousand)
- Performance
- Hybrid
By Ad Format
- Search
- Banner
- Video
- Others (Classifieds, Lead Generation, Audio)
By Enterprise
- Size Large Enterprise
- Small Enterprise
- Medium-Sized Enterprise
By Ad- Type
- Display Advertisement
- Mobile Advertisement
- Search Engine Advertisement
- Social Media Advertisement
- Hybrid Advertisement
- Other Advertisements
By Industry Verticals
- Automotive
- Healthcare
- Media and Entertainment
- BFSI
- Education
- Retail and Consumer Goods
- Transport and Tourism
- IT and Telecom
- Others
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FREQUENTLY ASKED QUESTIONS
Internet advertising is also known as online advertising, web advertising and digital advertising (Digitals Ads). Internet advertising is used to advertise products and services through various digital means such as email, social media, blogging and website. Different types of internet advertising are display advertising, mobile advertising, search engine advertisement, social media advertisement, hybrid and others.
The rapid growth in usage of mobile phones across the world, changing customer behavior, technological advancements in the form of automated advertising platforms are some of the key reasons supporting the continuous surpassing of spending on digital ads over traditional ads.
The Global Internet Advertising Market is growing at a CAGR of 24.7% over the forecast period 2021-2027.
The global internet advertising market revenue accounted to 345.55 billion U.S. dollars in 2020 - which include both mobile and desktop & laptop platforms. The revenue figure is estimated to increase at an astounding growth rate, reaching 1,503.20 billion U.S. dollars by 2027.
This report provides analysis of the global internet advertising market for 2017-2027, wherein 2017-2019 represent historic data, 2020 has been considered as base year and is on actuals, 2021 has been estimated for the recent concluded quarter, while 2021-2027 is forecast period, reflecting impact of different factors on the growth trend.
The increased number of social media users is expected to drive the online advertising market. According to the Internet Advertising Bureau (IAB), social media advertising accounted for about 28% of the total internet advertising revenue in 2019.
The factors like rising adoption of ad-blockers by internet users and the governance of online space by stringent laws and regulations somewhat impede the growth of market.
Asia Pacific is growing at the highest CAGR of about 27% over 2021- 2027.
North America has the largest share of more than 40%.
The report covers the following segments; platform, advertising model, ad format, ad type, enterprise size and industry vertical.
Google LLC, Facebook, Inc., Alibaba Group, Amazon Web Services, Inc. and Baidu, Inc. are the major companies operating in Internet Advertising Market.
The key strategies adopted by market players include Mergers and acquisitions, partnerships, regional expansion, and new product development.
In the first half of 2020, Covid-19 had a significant impact on the digital advertising environment. Many advertisers have put their ad campaigns on hold or have decreased their marketing spending. However, during the pandemic, the surge in the number of digitally connected consumers generated growth potential in the digital advertising business.
