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Internet Advertising Market – Industry Dynamics, Market Size, and Opportunity Forecast to 2027

Global Internet Advertising Market (By Platform- Mobile, Desktop & Laptop; By Advertising Model –CPM (Cost per mile/ thousand), Performance, Hybrid; By Ad Format – Search, Banner, Video and Others(Classifieds, Lead Generation, Audio); By Enterprise Size (Large Enterprise, Small Enterprise, Medium-Sized Enterprise); By Industry Vertical ( Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom and Others); By Region – (Asia Pacific, North America, South America, Europe, MEA) – Industry Dynamics, Market Size, and Opportunity Forecast to 2027

  • Published On: 26-Jul-2021  |   Format: pdfpowerpointexcel  |  Report ID: AA0721082
    Delivery: 2 to 4 Hours
Internet Advertising Market

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Report AttributeDetails
Market Size Value in 2020US $345.33 Bn
Expected Revenue in 2027US $1,503.20  Bn
Historic Data2017-2020
Base Year2021
Forecast Period2022-2027
UnitValue (USD Bn)
Segments coveredBy Platform, Advertising Model, Ad Format, Enterprise, Ad-Type, Industry Verticals, and Region
Key CompaniesAdobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc., and other prominent players
Customization ScopeGet your customized report as per your preference. Ask for customization


Internet advertising is also known as online advertising, web advertising and digital advertising (Digitals Ads). Internet advertising is used to advertise products and services through various digital means such as email, social media, blogging and website. Different types of internet advertising are display advertising, mobile advertising, search engine advertisement, social media advertisement, hybrid and others.

The rapid growth in usage of mobile phones across the world, changing customer behavior, technological advancements in the form of automated advertising platforms are some of the key reasons supporting the continuous surpassing of spending on digital ads over traditional ads. 

The Global Internet Advertising Market is growing at a CAGR of 24.7% over the forecast period 2021-2027.

The global internet advertising market revenue accounted to 345.55 billion U.S. dollars in 2020 - which include both mobile and desktop & laptop platforms. The revenue figure is estimated to increase at an astounding growth rate, reaching 1,503.20 billion U.S. dollars by 2027. 

This report provides analysis of the global internet advertising market for 2017-2027, wherein 2017-2019 represent historic data, 2020 has been considered as base year and is on actuals, 2021 has been estimated for the recent concluded quarter, while 2021-2027 is forecast period, reflecting impact of different factors on the growth trend.

The increased number of social media users is expected to drive the online advertising market. According to the Internet Advertising Bureau (IAB), social media advertising accounted for about 28% of the total internet advertising revenue in 2019.

The factors like rising adoption of ad-blockers by internet users and the governance of online space by stringent laws and regulations somewhat impede the growth of market.

Asia Pacific is growing at the highest CAGR of about 27% over 2021- 2027.

North America has the largest share of more than 40%.

The report covers the following segments; platform, advertising model, ad format, ad type, enterprise size and industry vertical.

Google LLC, Facebook, Inc., Alibaba Group, Amazon Web Services, Inc. and Baidu, Inc. are the major companies operating in Internet Advertising Market.

The key strategies adopted by market players include Mergers and acquisitions, partnerships, regional expansion, and new product development.

In the first half of 2020, Covid-19 had a significant impact on the digital advertising environment. Many advertisers have put their ad campaigns on hold or have decreased their marketing spending. However, during the pandemic, the surge in the number of digitally connected consumers generated growth potential in the digital advertising business.