Mass Notification Systems Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

Critical communications systems have evolved alongside technology, and today they allow organizations to reach stakeholders located anywhere around the world on a variety of platforms within minutes. The Global Mass Notification Systems Market is projected to witness a major rise in its revenue from US$ 10,939.2 Mn in 2021 to US$ 33,433.1 Mn by 2030. The market is registering a CAGR of 13.7% during the forecast period 2022-2030. 

A mass notification system is a multichannel communication platform that businesses and organizations can use to alert employees in the event of an emergency. During an emergency – such as a natural disaster, active shooter, or cyber-attack - mass notification systems are used to send out group alerts to subscribed users through text, email, phone calls, and other channels.

The market is majorly driven by factors such as the rising adoption of MNS in the healthcare industry during the Covid-19 pandemic and increasing public safety and security. Covid-19 pandemic led to the adoption of mass notification systems as messages sent via MNS could share reminders about maintaining social distance, wearing a mask, washing hands, and other preventative measures organizations may put in place to lower the chance of transmission. Using text and audio helps ensure that people take notice of new announcements no matter where they are or what they are doing. Further, organizations best served by a mass notification system include fire and police departments; emergency management organizations; federal, state, and local governments; cities and communities; building owners and building management companies; and businesses that can justify their need and investment. Such systems can improve the safety and security of an organization by providing alerts and real-time instruction during a crisis. However, the stringent privacy regulations across verticals and the rising number of cyberattacks through mass notification systems may hinder the market growth during the forecast period. 

Key Insights of the Report: 

• The latest study published by Astute Analytica analyzes the Global Mass Notification Systems Market for the study period of 2017-2030; where the historical years are 2017-2020, the base year is 2021, and the forecast period is 2022-2030.
• The research report offers a detailed study of market determinants including market drivers, restraints, opportunities, and trends; along with an attractive presentation in the form of impact analysis to gain a simpler and easy comparison view of all market determinants.
• The research study is a compilation of 17 chapters distributed across 243 pages with 52 lists of tables and 159 lists of figures.
• The market is segmented based on component, deployment mode, application, organization size, type, industry, and region.
• The market estimates are presented in terms of value (US$ Mn).
• Along with market estimations, the market study was conducted on the basis of various economic models such as PESTLE and Porter’s five force models.
• A detailed value chain analysis of the industry was conducted. It includes network owners, service providers, and end-users.
• The competitive dashboard section includes analysis on the basis of Concentration Ratio (CR), based on market size and market presence of key companies.

Key Takeaways from the Global Mass Notification Systems Market Report:

• Based on components, the solutions segment holds the highest share in the mass notification systems market in 2021 and further registers the highest CAGR over the forecast period. Mass notification system solutions are effective when it comes to delivering the right messages at the right time to the right people. These MNS solutions are integrated with advanced technologies including artificial intelligence, machine learning, data analytics, and deep learning that solve complex business problems.
• In terms of deployment mode, the cloud-based segment dominates the market in 2021 and further register the highest CAGR during 2022-2030. The benefits of cloud technology, such as ease of deployment and low capital requirements, make cloud deployment more appealing. Furthermore, cloud-based mass notification solutions help businesses increase staff productivity while reducing OPEX.
• Based on application, the business continuity & disaster recovery segment dominates the mass notification systems market in 2021. MNS solutions assist incident response teams inside an organization in reporting to, in the event of a potential crisis, and communicating and notifying employees and senior management with the essential guidelines for dealing with the crisis. MNS systems are used by a variety of internal departments inside an organization, including IT, facility management, HR, payroll, and security.
• In terms of organization size, the large enterprise segment dominates the mass notification systems market in 2021. Due to the scalability and real-time decision-making capabilities that cloud-based MNS and service providers, large organizations are using MNS. However, the SMEs segment holds the highest CAGR over the projection period.
• Based on type, the in-building segment registers the highest market share in 2021 and further records the highest CAGR over the projection period. In-building MNS is the basic type of MNS that delivers voice messages to occupants throughout the building ranging from schools, universities, hospitals, offices, and others for the purpose of notifying and instructing occupants in an emergency.
• In terms of Industry, the government and defense segment hold the highest share in the mass notification systems market in 2021 and further registers the highest CAGR during the forecast period. The government uses the MNS system during IT outages, security threats, natural disasters, weather-related info, hazardous materials events, and other unfavorable situations. For instance, if security personnel identify a threat, the system can inform people to evacuate, hide, and remain updated in active threat situations.
• North America is the highest shareholder region in the Global Mass Notification Systems Market in 2021 owing to increasing adoption of technology by educational institutions and high acceptance of mass communication systems by the commercial business segment. Further, favorable government initiatives are also driving the market growth. However, the Asia Pacific region holds the highest growth rate over the forecast period.

Competitive Edge 

The key players in the Global Mass Notification Systems Market are Honeywell International Inc., Motorola Solutions Inc., Eaton Corporation, Blackboard Inc., BlackBerry AtHoc Inc., Siemens AG, IBM, Johnson Controls, Everbridge, and Regroup Mass Notification, among others.

Segmentation Overview

The following are the various segments of the Global Mass Notification Systems Market:

By Component segment of the Global Mass Notification Systems Market is sub-segmented into:

• Solution
• Services

By Deployment Mode segment of the Global Mass Notification Systems Market is sub-segmented into:

• On Premise
• Cloud Based

By Application segment of the Global Mass Notification Systems Market is sub-segmented into:

• Public Alert & Warning
• Business Continuity & Disaster Recovery
• Others

By Organization Size segment of the Global Mass Notification Systems Market is sub-segmented into:

• Large enterprises
• Small and medium-sized enterprises (SMEs)

By Type segment of the Global Mass Notification Systems Market is sub-segmented into:

• In-Building
• Wide Area
• Distributed Recipient

By Industry segment of the Global Mass Notification Systems Market is sub-segmented into:

• BFSI
• Energy and Utilities
• Education
• Healthcare
• Government and Defense
• Transportation and logistics
• Others

By Regionsegment of the Global Mass Notification Systems Market is sub-segmented into:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America