Mass Notification Systems Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

Market Overview

Global mass notification systems market generated a revenue of US$ 11,968.6 million in 2022 to US$ 33,433.1 million by 2030 at a CAGR of 13.7% during the forecast period 2023-2030.

As the world becomes increasingly connected, the need for effective mass notification systems is growing. Rapid developments in communications and information technology are enabling organizations to reach larger audiences more quickly and effectively than ever before. Mass notification systems (MNS) help organizations rapidly disseminate critical information and alerts to large numbers of people. They are used in a variety of situations, including emergencies, weather events, and public safety announcements. 

MNS can be used to deliver messages via multiple channels, including text, email, voice, and social media. The demand for MNS is being driven by a number of factors, including the increasing frequency of natural disasters, terrorist attacks, and other emergencies. In addition, MNS are becoming more affordable and easier to use. 

As a result, they are being adopted by a wider range of organizations, from small businesses to large multinational corporations. There are a number of vendors offering MNS solutions. 

Market Dynamics

Drivers

• Increasing concerns about security and emergency preparedness: Mass notification systems can be used to quickly and effectively alert people in the event of a security threat or emergency.
• The need for more efficient communication: Mass notification systems allow organizations to quickly and effectively communicate with large numbers of people, making them a valuable tool for businesses, schools, and government agencies.
• Advancements in technology: Advances in technology have made mass notification systems more affordable and accessible, making them more appealing to a wider range of organizations.
• Compliance requirement: Mass notification systems are often required by law or regulation, especially in certain industries, such as healthcare and education.
• The increase in natural disasters and severe weather events: The use of mass notification systems can help to save lives and protect property during natural disasters and severe weather events by providing timely and accurate alerts.

Restraints 

• High cost of installation and maintenance: Mass notification systems can be costly to install and maintain, which can make them less attractive to potential buyers.
• Lack of standardization: There is currently a lack of standardization in the mass notification system market, which can make it difficult for buyers to compare products and make informed purchasing decisions.
• Reliance on traditional methods: Some organizations may still rely on traditional methods of communication, such as phone calls and emails, rather than investing in mass notification systems.
• Complexity and lack of flexibility: Some mass notification systems can be complex to set up and use, which can discourage buyers. Additionally, some systems may not be flexible enough to meet the specific needs of an organization.

Key Segmental Insights of the Global Mass Notification Systems Market:

By Components 

Based on components, the solutions segment holds the highest share in the mass notification systems market and is projected to grow at the highest CAGR over the forecast period. Mass notification system solutions are effective when it comes to delivering the right messages at the right time to the right people. These MNS solutions are integrated with advanced technologies including artificial intelligence, machine learning, data analytics, and deep learning that solve complex business problems. 

By Deployment 

By deployment mode, the cloud-based segment is estimated to generate the highest market revenue and is also expected to grow at the fastest CAGR in the years to come. This is primarily attributed to ease of deployment and low capital requirements. Furthermore, cloud-based mass notification solutions help businesses increase staff productivity while reducing OPEX.

By Application 

Based on application, the business continuity & disaster recovery segment dominates the global mass notification systems market. MNS solutions assist incident response teams inside an organization in reporting to, in the event of a potential crisis, and communicating and notifying employees and senior management with the essential guidelines for dealing with the crisis. MNS systems are used by a variety of internal departments inside an organization, including IT, facility management, HR, payroll, and security.

By Organization Size

By organization size, the large enterprise segment accounts for the highest market revenue as large organizations are making use of the cloud services on a large scale to take advantage of scalability and real-time decision-making capabilities. However, the SMEs are projected to grow at the highest CAGR over the projection period.

By Type

Based on type, the in-building segment was responsible for holding the highest market share in 2021 and is also expected to continue enjoying highest growth over the projection period. In-building MNS delivers voice messages to occupants throughout the building ranging from schools, universities, hospitals, offices, and others for the purpose of notifying and instructing occupants in an emergency. 

By Industry 

In terms of Industry, the government and defense segment hold the highest share in the mass notification systems market in 2021 and is further expected to register the highest CAGR during the forecast period. 

The government uses the MNS system during IT outages, security threats, natural disasters, weather-related info, hazardous materials events, and other unfavorable situations. For instance, if security personnel identify a threat, the system can inform people to evacuate, hide, and remain updated in active threat situations. 

Governments are a key consumer of mass notification systems due to their responsibility to protect citizens and keep them informed in case of emergencies, compliance with laws and regulations that mandate the use of mass notification systems in certain industries and facilities, cost-effectiveness, preparedness, and to maintain public trust. These systems allow governments to quickly and effectively communicate with the public in case of crisis situations such as natural disasters, terrorist attacks or other emergencies. Furthermore, they are cost-effective in terms of reaching a large number of people quickly and with minimal resources. Governments also use mass notification systems to plan and prepare for emergencies, and to test their communication systems regularly to ensure they are ready to use in case of an actual emergency. By doing so, they demonstrate their commitment to keeping the public informed and safe, which helps to build and maintain public trust.

Regional Analysis 

North America is currently the largest mass notification systems market due to factors such as a high awareness of the importance of emergency preparedness and response, a large number of natural disasters, and a strong economy that allows for significant investments in these types of systems. Additionally, the US government has implemented several regulations and guidelines that mandate the use of mass notification systems in certain industries and facilities.

Moreover, the region has a strong adoption of technology among educational institutions and high acceptance of mass communication systems by the commercial business segment. 

On the other hand, Asia Pacific is projected to continue growing at the fastest CAGR in the years to come. 

List of Key Companies Profiled:

• Siemens
• Everbridge
• Honeywell
• Eaton
• Motorola Solutions
• Blackboard
• IBM
• Google
• BlackBerry
• Johnson Controls
• Singlewire Software
• Rave Mobile Safety
• American Signal Corporation (ASC)
• ATI Systems
• Regroup Mass Notification
• AlertMedia
• KONEXUS
• CrisisGo
• Netpresenter
• Omnilert
• Ruvna
• F24
• Alertus
• Mircom
• Iluminar
• Omingo
• Klaxon Technologies
• OnSolve
• Crises Control
• Voyent Alert!
• Squadcast
• Other Prominent Players

Key Industry Developments:

October, 2021: Motorola Solutions has announced that it will update and enhance the coverage of Romania's current statewide TETRA network to offer highly resilient and secure mission-critical communications to the country's public safety entities. Motorola Solutions will deploy 800 TETRA (Terrestrial Trunked Radio) base stations across Romania as part of a seven-year framework agreement awarded by the Romanian government's Special Telecommunication Service. All police, fire, ambulance, and national security agencies will benefit from the new digital radio technology, which will improve collaboration among front-line teams as they serve and protect the country's 21 million residents every day

October, 2021: Spain has chosen Everbridge's next-generation population alerting technology to help keep the country's more than 120 million people and visitors safe and informed in the event of a disaster. Last month, Everbridge issued an anonymous press statement announcing the contract award. Spain's new national public warning system, powered by Everbridge, will provide national Cell Broadcast coverage as well as the distribution of notifications via the Web and through mobile alerts.

Segmentation Overview

(Note*: We also provide granular level reports, made to sub-segment level or only for niche segments. Contact us, if you require more details.)

The following are the various segments of the Global Mass Notification Systems Market:

By Component:

• Solution
• Services

By Deployment:

• On Premise
• Cloud Based

By Application:

• Public Alert & Warning
• Business Continuity & Disaster Recovery
• Others

By Organization:

• Large enterprises
• Small and medium-sized enterprises (SMEs)

By Type:

• In-Building
• Wide Area
• Distributed Recipient

By Industry:

• BFSI
• Energy and Utilities
• Education
• Healthcare
• Government and Defense
• Transportation and logistics
• Others

By Region:

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Western Europe
    • The UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Rest of Eastern Europe
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • ASEAN
  • Rest of Asia Pacific
• Middle East & Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA
• South America
  • Argentina
  • Brazil
  • Rest of South America