1.1. Research Objective

1.2. Product Overview

1.3. Market Segmentation

2.1. Qualitative Research
2.1.1. Primary & Secondary Sources

2.2. Quantitative Research
2.2.1. Primary & Secondary Sources

2.3. Breakdown of Primary Research Respondents, By Region

2.4. Assumption for the Study

2.5. Market Size Estimation

2.6. Data Triangulation

Executive Summary: North America Household Water Treatment System Market

4.1. Industry Value Chain Analysis
4.1.1. Component Provider 
4.1.2. Manufacturer 
4.1.3. Distributor 
4.1.3.1. Traders & Distributors 
4.1.4. End User

4.2. Industry Outlook
4.2.1. Overview of Worldwide Water Consumption 
4.2.2. Consumer Buying Behavior 
4.2.2.1. Price 
4.2.2.2. Product Features and Performance
4.2.2.3. Health and Safety Awareness
4.2.2.4. Availability and Accessibility
4.2.2.5. Maintenance and After-sales Support

4.3. PESTLE Analysis

4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition

4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.1.1. Rising Awareness About the Health Risks Associated With Consuming Contaminated Water
4.5.2. Restraints
4.5.3. Opportunities 
4.5.4. Key Trends

4.6. Market Growth and Outlook
4.6.1. Market Revenue Estimates and Forecast (US$ Mn), 2020 - 2033
4.6.2. Pricing Analysis
4.6.2.1. By Product Type 
4.6.2.2. By Channel 

4.7. Competition Dashboard
4.7.1. Market Concentration Rate
4.7.2. Company Market Share Analysis (Value %), 2024
4.7.3. Competitor Mapping

4.8. Actionable Insights (Analyst's Recommendations)

5.1. Key Insights

5.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
5.2.1. Point-of-entry (POE) Systems
5.2.1.1. Water Softener
5.2.1.1.1. Medium 
5.2.1.1.2. High 
5.2.1.2. Whole House R/O
5.2.1.3. Whole House C/B
5.2.2. Point-of-use (POU) Systems
5.2.2.1. Under-Sink
5.2.2.2. Counter-Top
5.2.2.3. Faucet-Mount
5.2.2.4. Pitcher
5.2.2.5. Others (Portable Filtration Systems, Inline Refrigerator Filters Etc.)
5.2.3. Consumables 
5.2.3.1. Water Softener Salt
5.2.3.2. PoU Replacement Filters
5.2.3.3. Others (Descaling Solutions, Disinfectants, Gasket and Seal Kits etc.)

6.1. Key Insights

6.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
6.2.1. Reverse Osmosis/Membrane Filtration 
6.2.2. Ultraviolet (UV) 
6.2.3. UF (Ultra Filtration) 
6.2.4. Granular Activated Carbon 
6.2.5. Ion Exchange Water Softeners
6.2.6. Distillation
6.2.7. Chlorination and Chemical Oxidation.
6.2.8. Others (Nanofiltration (NF), Ozone Treatment, etc.)

7.1. Key Insights

7.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
7.2.1. Pro Channel
7.2.2. Wholesale
7.2.3. Retail 
7.2.3.1. On-Line
7.2.3.2. Big Box

8.1. Key Insights

8.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
8.2.1. The U.S.
8.2.2. Canada
8.2.3. Mexico

9.1. Key Insights

9.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
9.2.1. By Product Type  
9.2.2. By Technology Type 
9.2.3. By Channel

10.1. Key Insights

10.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
10.2.1. By Product Type  
10.2.2. By Technology Type 
10.2.3. By Channel

11.1. Key Insights

11.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
11.2.1. By Product Type  
11.2.2. By Technology Type
11.2.3. By Channel

12.1. Water Treatment Brands 
12.1.1. 3M 
12.1.2. AO Smith Corporation
12.1.3. Brondell
12.1.4. Calgon Carbon Corporation 
12.1.5. Dupont
12.1.6. Culligan Water
12.1.7. Evoqua Water Technologies
12.1.8. APEC WATER
12.1.9. Canature
12.1.10. Pentair
12.1.11. Clack 
12.1.12. AquaTru, LLC
12.1.13. Express Water Inc.
12.1.14. Max Water
12.1.15. Xylem Inc.
12.1.16. Other Prominent Players
12.2. Wholesale Players 
12.2.1. Ferguson
12.2.2. Winsupply Inc.
12.2.3. Robert B Hill Co. 
12.2.4. Water Filters of America
12.2.5. U.S. Water Wholesale
12.2.6. HomePlus 
12.2.7. Other Prominent Players

13.1. List of Secondary Sources 
13.2. Key Country Markets - Macro Economic Outlook/ Indicators