United States Color Cosmetics Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

The United States Color Cosmetics Market is estimated to witness a rise in revenue from US$ 10,823.0 Mn in 2021 to US$ 15,477.5 Mn by 2030. The market is registering a CAGR of 4.2% during the forecast period 2022-2030. 

Color cosmetics are pigments that are used for enhancing the appearance and have wide applications in nail products, lip products, eye make-up, facial make-up, and others. Cosmetic companies are now investing more in virtual and real technology for providing consumers with aesthetic products.

The major factor responsible for the growth of the U.S. color cosmetics market includes the rising demand for nail products and face makeup and the growing influence of social media. Increasing consumer income, changing behavioral patterns & lifestyles, and a rise in awareness about personal care products among women lead to the popularity of nail art and the adoption of fancy makeup and nail products. Moreover, the rise in K-beauty in the U.S creates a lucrative growth opportunity for the U.S. color cosmetics market. 

K-beauty products are specialized in providing products like serums, essences, ampoules, and masks that can be customized to an individual’s exact skincare needs and preferences. However, factor such as lack of awareness about the composition of color cosmetics restricts the growth of the U.S. color cosmetics market throughout the forecast period. Side effects such as clogged pores, allergic reactions, eye infections, dry or oily skin, and cancer are caused among women due to a lack of awareness of the harmful effects of cosmetic bleaching products. 

Report Summary

The study of the U.S. color cosmetics market considers various market determinants, industry value chain analysis, and competitor analysis of the market. The report discusses the analysis of the U.S. color cosmetics for the period 2017-2030, where the base year is 2021 and the forecast period is 2022-2030. The report provides a detailed analysis of the U.S. color cosmetics market across 8 Chapters and 194 pages. The report includes data presentation across 4 tables and 55 statistical figures. 

The report provides PESTLE analysis, which is a tool to examine the external market environment factors that have an impact on the industry. The PESTLE analysis examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Thus, sufficiently examining the threats and weaknesses of the industry. The research report also provides Porter’s five forces analysis wherein the bargaining power of buyers and competitive rivalry is high.

The subsequent section provides details of the market analysis based on different segments such as color additive, application, and distribution channel. The report includes a detailed study of the value chain of the industry. It includes raw material providers, manufacturers, distributors, and end-user. The report also covers extensively the key competitors in the market for U.S. color cosmetics.

Impact of COVID-19 on United States Color Cosmetics Market 

The covid-19 pandemic did not have any significant effect on the U.S. color cosmetic market as the market continued to grow linearly during the critical phase (2019-2020) of the pandemic. The two main factors shaping the current trend of the market are the increasing focus of customers on beauty and wellness activities and the growing influence of social platforms as a mainstream marketing channel where brands and consumers interact and engage in real-time. The online distribution channels also played a prominent role in delivering cosmetic products at home to millions of customers who were home-bound due to covid-19 restrictions. 

Key Takeaways from the United States Color Cosmetics Market Report

• In terms of color additives, the inorganic segment held the largest share in the U.S. color cosmetics market in 2021. Moreover, the organic segment is expected to project the highest CAGR in the U.S. color cosmetics market over the forecast period due to the rising demand for chemical-free makeup products. People increasingly want value-for-money products that are both natural and beneficial.
• Based on application, the face-makeup segment dominated the U.S. color cosmetics market in 2021. It is also anticipated to grow at the highest CAGR over the forecast period due to growing consumer awareness about beauty trends and improving lifestyles. The facial makeup segment is driven by multiple benefits of makeup products such as face powder, moisturizer, face cream, and others.
• On the basis of distribution channels, the offline segment holds the largest share in the U.S. color cosmetics market in 2021 due to its easy buying process for consumers. Whereas the online segment is anticipated to grow at the highest CAGR over the forecast period due to high dependence on social media and easily available doorstep delivery of the products.

Recent Developments by Key Players in the U.S. Color Cosmetics Market

• In August 2019: Unilever completed the acquisition of Tatcha, a Japanese-inspired skincare brand. Unilever is now working with Tatcha's team to continue to grow the brand globally.
• In March 2021: Milk Makeup sunshine skin tint SPF30 was launched which is a three-in-one product: a skin tint, face oil, and sunscreen all wrapped in a clickable rollerball applicator and available in 14 shades.
• On December 2020: Melt cosmetics launched Red 0, which is a 100% vegan red lipstick formulated with their patent-pending replacement for carmine- the industry’s standard red pigment produced from crushed female insects.
• In Jan 2022: Josei Maran launched a combination of pineapple enzyme pore-clearing cleanser, argan cleansing oil, and argan milk clean skin niacinamide cleanser that can melt away makeup, replenish moisture, and soothe the skin.

Competitive Landscape

The key players in the United States Color Cosmetics Market are Anastasia, Beautycounter, Blinc, Danessa-myricks beauty, Freck Beauty, Grande cosmetics, Hourglass, ILIA beauty, JLO beauty, Josei Maran, Jouer cosmetics, Makeup by Mario, Melt cosmetics, Milk makeup, Patrick Ta and Tatcha among others. Through extensive research, it is found that big players have adopted various competitive strategies such as mergers & acquisitions in order to have a grip of the emerging market. Furthermore, leading companies are expanding their geographical boundaries by acquiring small brands and domestic companies.

Segmentation Overview 

The United States Color Cosmetics Market is segmented based on color additive, application, and distribution channel. The industry trends in the color cosmetics market are sub-divided into different categories in order to get a holistic view of the United States marketplace. 

the United States marketplace. 

Following are the different segments of the United States Color Cosmetics Market:

By Color Additive segment of the United States Color Cosmetics Market is sub-segmented into:

• Organic
• Synthetic Dyes
• Lakes
• Botanicals
• Inorganic
• Mineral Compounds

By Application segment of the United States Color Cosmetics Market is sub-segmented into:

• Eyes Make-up
• Face Make-up
• Lips Products
• Nails Products
• Hair Color Products

By Distribution Channel segment of the United States Color Cosmetics Market is sub-segmented into:

• Online
  • Brand Website
  • E-Commerce
• Offline
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Pharmacies