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Anna: Why Brands Fall

Jul 30, 2021

To those familiar with the craft of managing successful brands it came as no surprise that Anna Hazare found no...

MOM, FEELING HUNGRY!

Jul 26, 2021

I keep company with a minuscule minority in this world who have never tasted the wonderful dish of Maggi. Nor...

E-COMMERCE: BAIT AND SWITCH

Jul 06, 2021

The pandemic has provided a lot of tailwinds to e-commerce business but at the expense of the traditional business. In...